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APAC Telecom CRM Market 2008-2011

Published by: Infiniti Research Limited

Published: Feb. 23, 2009 - 11 Pages


Table of Contents


1. Market Size & Forecast

2. CRM Spending by Telecom in APAC

3. APAC - CRM Market Size by Country

4. CRM for Telecom Vertical

4.1 Marketing Automation

4.2 Customer Service/Contact Center

4.3 Sales Force Automation

5. Market Trends

Other Reports in this Series

List of Exhibits

Exhibit 1.1: APAC Telecom CRM Market Size and Forecast 2008-2011 (in $ million)

Exhibit 2.1: APAC (excluding Japan) Telecom CRM Market Size and Forecast 2008-2011 (in $ million)

Exhibit 3.1: APAC Telecom CRM Market Size by Country (2008)

Abstract

In telecom industry, Customer Relationship Management (CRM) applications manage and automate business. These applications include sales automation, marketing automation, contact center, customer service, and analytic applications. The telecom sector in the APAC region is looking forward to add community based interactive functionalities and framing the architecture for new collaborative features in CRM to enhance customer experience. The focus is on understanding the collaborative needs and to incorporate it in CRM applications. The On-demand model provides low cost of implementation, speed of implementation, and freedom from worries of IT infrastructure. There is increase in the adoption of On-demand model from the mid-sized business segment.

The report forecasts the market size of CRM applications in the Telecom sector in APAC region over the period 2008-2011. The report also discusses about the CRM spending in the Telecom sector in APAC. In addition, the report also provides the market size of CRM applications in the telecom sector among all the countries in APAC region. Further, the report also elaborates the functionalities of CRM applications in the Telecom Sector and identifies the market trends for the CRM applications market in APAC.

This report can help IT vendors identify their target geographies and verticals. Further, the sales drivers can be used to penetrate the identified vertical or increase the current share of the customer's wallet.

TechNavio Insights is a set of reports based on TechNavio - a market intelligence platform for the IT industry. It builds on the intelligence available within TechNavio, and leverages on the custom research experience of the 'Technology Navigators'. TechNavio is built on years of experience of Infiniti Research in deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and mid-sized companies.

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