Mobile, Youth and Social Media Report

Published by: Wireless World Forum

Published: Nov. 1, 2008

Table of Contents

Chapter 1 Overview 

1.1 Executive Summary 

Mobile is value-add to Social Media not the reason 

Define your Social Media Goals

Use Existing Platforms where possible

Many Small Niches

Don'tReinvent the Wheel - Partner

1.2 Key Trends in this report 

What is Social Media?

Social Media Map  

1.3 Headline Statistics

% Likelihood of Using Content Service by Age

Social Networking Growth by Region

Facebook Growth by Region 

SNS Advertising Spend

Social Network Market Share

Chapter 2 Business Case

2.1 Mobile Challenges & Social Media Resolutions

2.2 5 Step Execution for Social Media

2.3 The Business Case for Social Media

2.4 Headline Statistics 

Social Media Advertising Reults versus. Average Economic Value of Consumer Types 

Chapter 3 Goal 

3.1 Social Media Goals

Grow Presence within Niche Lifestyle Segments 

Increase Mobile Advertising Revenues 

Reduce Youth Churn Raes 

Chapter 4 Implementation

4.1 Three Point Social Media Strategy for Mobile Service Providers 

4.2 Three Key Challenges

Challenge 1. Engaging the Consumers 

Challenge 2. Lowest Common Denominator 

Challenge 3. Preserve the Clarity of Message 

4.3 Social Media Drivers 

2 Fundamental Drivers of Youth Consumer Behavior 

Successful Brands ocus on Key Drivers not Trends 

“Staying in Touch”  

4.4 Qualitative Research 

Video 1 - Mobile & Online Social Communities 

Video 2 - Consumer Generated Content 

4.5 3 Value Adds to Social Media 

4.6 Partnering Partnering with Record Labels 

Partnering with Youth Brands 

Brands and Profiling 

Partnering with Agencies & Planners

Partnering with Games Publishers

Partnering with TV & Video Content 

4.7 Qualitative Research: Youth Media Habits 

Chapter 5 Case Studies

5.1 Comparison of Leading Social Media 

Facebook 

MySpace 

Twitter 

Twitter Presentation

Twitter Video

5.2 Mobile Pure Plays: Too Early to Commit 

Mobile Pure Plays A-F

Mobile Pure Plays F-J 

Mobile Pure Plays M-Z 

5.3 Creating Brand Ownership 

Jones Soda Video  

5.4 Inspiring Your Influencers + Nokia Connectors Video 

5.5 Adding Value

5.6 Building the Backstory  

5.7 Creating the Social Platform 

5.8 Using Relevant Channes

5.9 New Distribution Channels

5.10 Gender BeingGirl + Presentation Nike Women Japan 

5.11 Lifestyle  

AOL Bebo “Meet the Freshers”

Ethnic

Abstract

What is mobileYouth? mobileYouth is both a study of the universe of young people and a guide to better develop and market products for these consumers. It’s all too easy to get lost in the technology, the non‐sensical self‐talk of the internet, mobile and media industries when sometimes the smallest things create the biggest leverage in customers satisfaction.

Building dialogue and trust with young consumers through internal change

Points of change typically revolve around:

• Building proactive dialogue with consumers rather than “listening”
• Change through adopting new internal language and semantics (e.g. dumping useless terms such as “killer applications”, “value chains”, “end users” etc in favor of “services”, “value networks”, “consumers”)
• Integrating the product development and marketing processes
• Creating consumer advocacy through establishing the company within the peer group
• Experimenting with youth as brand stakeholders
• Measuring internal performance and KPI through “lifetime customer value” rather than “net adds”

Get Full Details About This Report >>

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 250,000 market research reports, company profiles and country profiles from over 650 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.