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Show Me The Money, 2008: The Top Consumer Multiplay Applications

Published by: IDC

Published: Mar. 28, 2008 - 12 Pages


Table of Contents


Table of Contents

IDC Opinion

In This Study

Methodology

Situation Overview

Figure: Top 12 U.S. Consumer Multiplay Applications

Table: Stack Ranking: Overall Interest in U.S. Consumer Multiplay Services

Table: Stack Ranking: Willingness to Pay for U.S. Consumer Multiplay Services

Figure: Willingness to Pay for One-to-One Videoconferencing by Screen Type

Figure: Willingness to Pay for Managed Home Networking Service Installation and Maintenance

Future Outlook

Essential Guidance

Learn More

Related Research

Synopsis

Abstract

Drawn from data generated in IDC's 2007 U.S. Bundled Services Survey, this IDC study analyzes 31 communications applications and pinpoints those that generate the highest levels of consumer interest and willingness to pay.

According to Matt Davis, director, Consumer Multiplay Services, "Service providers have shifted into a new gear for the delivery of integrated next-generation applications. The fusion of voice features, interactive television, broadband, and wireless is creating a new set of opportunities and challenges that will impact service provider competitive positioning in 2008 and beyond."



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