Providing market research reports, industry analysis, company profiles and country reports for strategic planning, competitive intelligence, marketing and business research.
Search for Market Research Reports:    

The Global Sports Licensing Market

Published by: ABOUT Publishing Group

Published: Jun. 1, 2008


Table of Contents




Introduction


Licensing

The sports licensing market: a global powerhouse

- The top sports licensing companies around the world

The leading global brands

Building a brand: the keys to success

What fashion companies can learn from sports licensed brand

- Sports licensees are successful even if a team is not

- There’s a right way to build customer loyalty

- Opportunities are everywhere in sports marketing

- The online market for sports licensing retail will only get bigger

- Sales should keep moving all year - even out of season

The impact of counterfeiting

- Overview

- Companies most vulnerable

- Where fakes originate

List of tables:

Table 1: Global retail sales, by league: 2006

Table 2: The top 25 college apparel licensees: 2007

Table 3: The top 25 non-apparel licensees of collegiate merchandise: 2007

Table 4: The top 75 Universities - ranked by licensing sales: 2007

Table 5: 2006 Revenues for top global sports brands (US$ million)

Table 6: Counterfeiting: consumer willingness

List of figures:
Figure 1: The global market for licensed sports products: 2007 ($billion)

Appendix: List of licensed sporting goods companies

Abstract


One common thread that seems to unite the world is love of sport. Millions of fans the world over want to be associated with a player, the team or its success, drive, and passion - and it is a far greater bond than, say, the love of trend for fashionistas. This is the underlying force that fuels the sports licensing market.

This industry is certainly a lucrative one. And all indications are that it will only get bigger.

This exclusive report from ABOUT Style, the third in a series of timely Executive Briefings, identifies the leading brands by region, and offers expert opinions on how to build a brand in this highly competitive sector. This Executive Briefing also provides analysis on the thorny topic of counterfeiting - a problem that continues to plague the sporting goods companies.

Get Full Details About This Report >>
US: 800.298.5699
Int'l: +1.240.747.3093
Buy this Report

Price and Delivery Options
See related reports or call the number above for help from a research specialist.


 

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.

 

© MarketResearch.com 2008