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US Health Consumer Survey, 2007

Published by: Jupiter Research Corporation

Published: Jul. 11, 2007 - 22 Pages


Table of Contents


1 - Executive Summary
2 - Landscape - Loyalty to Health Sites Relatively Low, with Relevance of Health Content More Important than Trustworthiness
3 - Outlook - Health Search Engine Adoption Will Grow Among Power Health Users
4 - Mandate - SEM Must Take Priority Among Health Advertisers and Publishers Through 2008
5 - Case Study - Leading Prescription Drug Increases Site Traffic with Paid Search
6 - Report Methodology


Abstract

Publishers and search engines are trying to keep pace in an increasingly competitive online health market, looking for a relatively deeper understanding of the manner in which online users search for health information.


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