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Desire for Predictability Driving Adoption of Fixed Bills

Published by: IDC

Published: Apr. 19, 2007 - 10 Pages


Table of Contents



Table of Contents

Energy Insights Opinion

In This Report

Research Approach

Situation Overview

Business Need

Management Challenges

Pitfalls to Avoid

The Approach

Effective Marketing

Types of Customers Interested

Figure: Customers Interested in an Electric Fixed Bill by Monthly Premium, 2004 and 2006

Future Outlook

Essential Guidance

Actions for Utilities

Marketing

Different Types of Programs to Consider

Learn More

Related Research

Synopsis

Abstract

This document is about Desire for Predictability Driving Adoption of Fixed Bills

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