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The World Market for Health & Wellness - World

Published by: Euromonitor International

Published: Jan. 1, 2007 - 180 Pages


Table of Contents



HEALTH AND WELLNESS PRODUCTS

TOP FIVE HEALTH AND WELLNESS CONSUMER TRENDS

TOP FIVE SUPPLY SIDE TRENDS

THE WINNERS AND LOSERS IN 2005

PRINCIPAL MARKET DRIVERS

Chart 1 Principal Market Drivers

Government pressure

Media driving sales

Healthy eating messages

CHALLENGES AND STRATEGIES

Chart 2 Key Success Factors

Research, development and communication

Mix of mass-market and premium

Holistic health

New product development

Summary 1 Key Trends in New Product Development

Major new launches

Summary 2 Major New Product Launches: Organic Products 2004-2005

Summary 3 Major New Product Launches: Fortified/Functional Products 2004-2005

Summary 4 Major New Product Launches: Better-For-You Products 2004-2005

Summary 5 Major New Product Launches: Naturally Healthy Products 2004-2005

Summary 6 Major New Product Launches: Food Intolerance Products 2004-2005

Summary 7 Major New Product Launches: Slimming Products 2004-2005

Summary 8 Major New Product Launches: Vitamins and Dietary Supplements 2004-2005

Summary 9 Major New Product Launches: Herbal/traditional Products 2004-2005

Pricing: Standard vs Health and Wellness

Summary 10 Pricing: Average Price Premiums of Health and Wellness Food and Beverages

Indulgence costs

Private label brings costs down

Niche products justify premiums

KEY FUNCTIONAL INGREDIENTS 2005

Summary 11 Key Functional Iingredients and their Health Benefits

Calcium

Fibre

Omega-3 fatty acids

Plant sterols

Isoflavones

Probiotics

KEY DIETARY SUPPLEMENTS 2005

Summary 12 Key Dietary Supplements and their Health Benefits

Value sales trends related to safety concerns

Diversity key to growth

Supplements bearing brunt of scepticism

New trendy supplements

One product, many uses

Brands and private label

REGIONAL REVIEW

HEADLINES

GLOBAL TRENDS IN KEY SECTORS

Trends

Prospects

Summary 13 Regional Trends in Health and Wellness Products by Sector 2005

Chart 3 Global Sales of Health and Wellness Products 2002-2005

Chart 4 Global Sales of Health and Wellness Products 2005-2010

HEALTH AND WELLNESS PRODUCT PENETRATION BY REGION

Trends

Prospects

Chart 5 Sales of Health and Wellness Products by Region: 2002-2005

Chart 6 Sales of Health and Wellness Products by Region: 2005-2010

BRICS (BRAZIL/RUSSIA/INDIA/CHINA) AND EMERGING MARKETS

BRICs in the global context

BRICs: criteria for success

BRICs: competitive landscape: who moved first

BRICs: prospects

Table 1 Sales of Health and Wellness Products in BRIC Markets 2005

CORPORATE STRATEGIES

HEADLINES

MAJOR INDUSTRY PLAYERS

What attracts multinationals to the health and wellness industry?

Fierce competition in a saturated market

Being “part of the solution”

Health and wellness - front page news and bulking agent

Highlights: selected major players’ health and wellness strategies

Niche players

Rapunzel - keeping it separate and adding value

Summary 14 Organic Food and Beverages: Major Players 2005

Summary 15 Fortified/Functional Food and Beverages: Major Players 2005

Summary 16 Better-for-you Food and Beverages: Major Players 2005

Summary 17 Naturally Healthy Food and Beverages: Major Players 2005

Summary 18 Food Intolerance Products: Major Players 2005

Summary 19 Slimming Products: Major Players 2005

Summary 20 Vitamins and Dietary Supplements: Major Players 2005

Summary 21 Herbal/Traditional Products: Major Players 2005

MERGERS AND ACQUISITIONS

Danone’s organic adventure begins

Cadbury Schweppes indulges in Green & Black’s

Summary 22 A Selection of Notable Acquisitions of Health and Wellness Niche Companies by Major Players

PROSPECTS

Moving beyond organic

A new dawn for intolerance wallflowers?

The rise of co-branding in functional products

DISTRIBUTION OF HEALTH AND WELLNESS PRODUCTS

KEY DISTRIBUTION CHANNELS FOR HEALTH AND WELLNESS PRODUCTS

REGIONAL RETAILING DEVELOPMENTS AND TRENDS

Western Europe

Eastern Europe

North America

Latin America

Asia-Pacific

Australasia

REGIONAL PRIVATE LABEL TRENDS

Western Europe

Eastern Europe

North America

Latin America

Asia-Pacific

Australasia

ORGANIC FOOD AND BEVERAGES

KEY DRIVERS AND PROSPECTS

Headlines

Multiples changing the face of organic

Supply and demand mismatch

Health concerns matching ethics

Combination products may come to compete with pure organic products

Positioning organic on basis of health properties key to long-term sales growth

Certification drives demand

Certification set to become globally important

“Organic” and “natural” used interchangeably

REGIONAL TRENDS AND PROSPECTS

Headlines

Western Europe growth slowing

North America may be facing limits to future expansion

Chinese organic sector to be fuelled by legislation

Asia-Pacific driven by South Korean enthusiasm for organic products

Income divides limit Latin American potential

MARKET DATA

Chart 7 Organic Food and Beverages 2002-2005

Chart 8 Organic Food and Beverages 2005-2010

Chart 9 Organic Packaged Food by Sector 2005

Chart 10 Organic Beverages by Sector 2005

Chart 11 Organic as % of Total Market 2005

Chart 12 Organic Food and Beverages: Sales by Region 2005

Chart 13 Organic Food and Beverages: Major Markets 2005

Chart 14 Organic Food and Beverages: Major Spenders 2005

Chart 15 Organic Food and Beverages: Major Contributors to Growth 2002-2005

FORTIFIED/FUNCTIONAL FOOD AND BEVERAGES

KEY DRIVERS AND PROSPECTS

Headlines

Manufacturers look for demographically-targeted benefits

Children as new key demographic

Big players best positioned to take advantage

National labelling and health claims legislation putting brakes on growth

EU forced to lighten up

Legislation to impact all subsectors

Self-medicating consumers seek prevention through diet

Consumer trust to remain important

More informed consumers to spur value sales

Asian trends spread rapidly west

Asian innovation to drive US and EU product launches

Repositioning as functional a likely response

TRENDS AND PROSPECTS

Headlines

Asia-Pacific reaching saturation point

Limit to Western European potential

Eastern Europe enthusiastic for new launches

Buoyant Latin American economy and health concerns drive growth

North America finally jumping on the functional food wagon

Australasian demand waning

MARKET DATA

Chart 16 Fortified/functional Food and Beverages 2002-2005

Chart 17 Fortified/functional Food and Beverages 2005-2010

Chart 18 Fortified/functional Packaged Food by Sector 2005

Chart 19 Focus Functional Dairy: Breakdown by Subsector 2005

Chart 20 Fortified/functional Beverages by Sector 2005

Chart 21 Fortified/functional as % of Total Market 2005

Chart 22 Fortified/functional Food and Beverages: Sales by Region 2005

Chart 23 Fortified/functional Food and Beverages: Major Markets 2005

Chart 24 Fortified/functional Food and Beverages: Major Spenders 2005

Chart 25 Fortified/functional Food and Beverages: Major Contributors to Growth 2002-2005

BETTER-FOR-YOU FOOD AND BEVERAGES

KEY DRIVERS AND PROSPECTS

Headlines

Global pressure forces turn to better-for-you

Voluntary measures to continue

Company activity greatest in developed markets

Government guidelines and information campaigns encourage reformulation

Food marketing and government messages overlapping

Government guidelines could backfire on BFY products

Diet trends creating new opportunities

Volatility of dieting to hinder BFY

Indulgence seeing largest shift

Consumer preferences mean BFY not globally popular

BFY to remain a North American and Western European fascination

Manufacturers to accept that BFY may not be universally popular

TRENDS AND PROSPECTS

Headlines

North American passion for BFY has its limits

Taste concerns puts brakes on Asia-Pacific growth

Latin American dieters seek better for you products

Greater consumer choice leading Eastern Europeans to BFY

Obesity fears for healthy Australians

MARKET DATA

Chart 26 Better-for-you Food and Beverages 2002-2005

Chart 27 Better-for-you Food and Beverages 2005-2010

Chart 28 Better-for-you Packaged Food by Sector 2005

Chart 29 Better-for-you Food: Breakdown by BFY Category 2005

Chart 30 Better-for-you Beverages by Sector 2005

Chart 31 Better-for-you Beverages: Breakdown by BFY Category 2005

Chart 32 Better-for-you as % of Total Market 2005

Chart 33 Better-for-You Food and Beverages: Sales by Region 2005

Chart 34 Better-for-you Food and Beverages: Major Markets 2005

Chart 35 Better-for-you Food and Beverages: Major Spenders 2005

Chart 36 Better-for-you Food and Beverages: Major Contributors to Growth 2002-2005

NATURALLY HEALTHY FOOD AND BEVERAGES

KEY DRIVERS AND PROSPECTS

Headlines

Well established nature of category limiting future growth

Repositioning as fortified to drive value sales

Market on the back of health claims

Naturally healthy globally appealing as consistent with traditional diets

Naturally healthy popularity expected to grow

Adding value through fortification

Government guidelines vitalising naturally healthy foods

Government advice changes to impact market

Brands to take on health advice role?

Media coverage creates demand

Media coverage coming under scrutiny

Niche products in popular sectors to see most benefit from media coverage

REGIONAL TRENDS AND PROSPECTS

Headlines

Naturally healthy category most developed in Asia-Pacific, but room for further growth

Meat or dairy? Western European and North American soy tastes differ

Australasian market small, but growth slowing

North Americans embrace naturally healthy as retailers take on concept

MARKET DATA

Chart 37 Naturally Healthy Food and Beverages 2002-2005

Chart 38 Naturally Healthy Food and Beverages 2005-2010

Chart 39 Naturally Healthy Food by Sector 2005

Chart 40 Naturally Healthy Beverages by Sector 2005

Chart 41 Focus High Fibre Food: Breakdown by Sector 2005

Chart 42 Focus Soy Products: Breakdown by Sector 2005

Chart 43 Naturally Healthy Food and Beverages: Sales by Region 2005

Chart 44 Naturally Healthy Food and Beverages: Major Markets 2005

Chart 45 Naturally Healthy Food and Beverages: Major Spenders 2005

Chart 46 Naturally Healthy Food and Beverages: Major Contributors to Growth 2002-2005

FOOD INTOLERANCE PRODUCTS

KEY DRIVERS AND PROSPECTS

Headlines

FFI product sales driven by awareness of intolerances, not merely diagnosis

Global awareness to rise

Core markets most impacted

Online sales becoming more significant for FFI products

Websites to stimulate demand amongst the curious

Internet will allow entry of more consumers

Diabetic sales slow as products repositioned as better for you

Slimming and FFI merger to stimulate demand

Mainstreaming of FFI into BFY to create consumer appeal

Hispanic market fuelling lactose-free sales in North America

Hispanic growth to positively impact market

Rising awareness to push self-medication

REGIONAL TRENDS AND PROSPECTS

Headlines

Diabetic products already well developed in Russia

Latin American sales led by Mexico

FFI sales growth in Western Europe slowing

North American consumers turning to BFY

Asia-Pacific still has good growth potential

MARKET DATA

Chart 47 Food Intolerance Products 2002-2005

Chart 48 Food Intolerance Products 2005-2010

Chart 49 Food Intolerance Products by Sector 2005

Chart 50 Focus Gluten-free Products: Breakdown by Sector 2005

Chart 51 Focus Diabetic Products: Breakdown by Sector 2005

Chart 52 Food Intolerance Products % of Total Market: 2005

Chart 53 Food Intolerance Products: Sales by Region 2005

Chart 54 Food Intolerance Products: Major Markets 2005

Chart 55 Food Intolerance Products: Major Spenders 2005

Chart 56 Food Intolerance Products: Major Contributors to Growth 2002-2005

VITAMINS AND DIETARY SUPPLEMENTS

KEY DRIVERS AND PROSPECTS

Headlines

Ageing populations in developed markets

Product specialisation is manufacturer focus

Direct sales generates growth through increased penetration

High level of product innovation

REGIONAL TRENDS AND PROSPECTS

Headlines

Brazilian fascination with appearance contributes to strong growth in Latin America

Eastern Europe boosted by manufacturer activity

Asia-Pacific growth spurred by wider health fears

Growth slows in North America as negative publicity impacts

Evolving EU regulation shaping sales in Western Europe

MARKET DATA

Chart 57 Vitamins and Dietary Supplements 2002-2005

Chart 58 Vitamins and Dietary Supplements 2005-2010

Chart 59 Vitamins and Dietary Supplements by Sector: 2002-2005

Chart 60 Vitamins: Percentage Breakdown 2005

Chart 61 Key Dietary Supplements: Sales Breakdown 2005

Chart 62 Vitamins and Dietary Supplements: Fastest Growth Subsectors 2004/2005

Chart 63 Vitamins and Dietary Supplements: Sales by Region 2005

Chart 64 Vitamins and Dietary Supplements: Major Markets 2005

Chart 65 Vitamins and Dietary Supplements: Major Spenders 2005

Chart 66 Vitamins and Dietary Supplements: Major Contributors to Growth 2002-2005

HERBAL/TRADITIONAL PRODUCTS

KEY DRIVERS AND PROSPECTS

Headlines

Regulatory changes threaten German market

German reforms to have knock-on effect

Higher costs may deter herbal consumers in the long term

Demand for naturally healthy spilling over into herbal products

Naturally healthy craze spreading to the US

Dietary supplements and digestive remedies to benefit most

Self-medication and product combining to increase efficacy

Herbal medicine appeals spills over into medicated confectionery

Combination herbal/standard remedies to benefit from consumer stress

Retailing trends impact sales

Liberalisation brings herbal products into mainstream

pushing out smaller firms

REGIONAL TRENDS AND PROSPECTS

Headlines

Japanese slowdown not felt in China

North American demand still rising

Western European market affected by German healthcare reform

Plenty of room for growth in Eastern Europe

Latin American emerging markets seeing potential

MARKET DATA

Chart 67 Herbal/traditional Products 2002-2005

Chart 68 Herbal/traditional Products 2005-2010

Chart 69 Herbal/traditional Products by Sector: 2002-2005

Chart 70 Herbal/traditional Products: Percentage Breakdown 2005

Chart 71 Herbal/traditional Products: Sales by Region 2005

Chart 72 Herbal/traditional Products: Major Markets 2005

Chart 73 Herbal/traditional Products: Major Spenders 2005

Chart 74 Herbal/traditional Products: Major Contributors to Growth 2002-2005

SLIMMING PRODUCTS

KEY DRIVERS AND PROSPECTS

Headlines

Shift from dieting to healthy eating undermines slimming category

Healthy eating trend to gain momentum

Manufacturers to use and not reject healthy eating advice

Indulgence and convenience fuel sales of meal replacement products

Indulgence and convenience to catalyse MRP sales

Dieting trends and brands being used to revamp MRPs

Legislation and regulation squeezes slimming market

Claims to impact marketing of slimming products

Safety and efficacy remain chief consumer concerns

REGIONAL TRENDS AND PROSPECTS

Headlines

Slimming teas finding more global appeal

Eastern European demand still strong despite slowdown

North American slimming category on the up

Asia-Pacific maintains high per capita consumption

Western Europeans disillusioned with slim promises

MARKET DATA

Chart 75 Slimming Products 2002-2005

Chart 76 Slimming Products 2005-2010

Chart 77 Slimming Products by Sector 2005

Chart 78 Slimming Products by Sector: Annual % Value Growth 2002-2005

Chart 79 Slimming Products: Sales by Region 2005

Chart 80 Slimming Products: Major Markets 2005

Chart 81 Slimming Products: Major Spenders 2005

Chart 82 Slimming Products: Major Contributors to Growth 2002-2005

WESTERN EUROPE

HEADLINES

FOCUS MARKETS

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

MARKET DATA

Summary 23 Health and Wellness Products in Western Europe: Key Markets 2005

Chart 83 Western Europe: Sales of Health and Wellness Products 2002-2005

Chart 84 Western Europe: Sales of Health and Wellness Products 2005-2010

EASTERN EUROPE

HEADLINES

FOCUS MARKETS

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

MARKET DATA

Summary 24 Health and Wellness Products in Eastern Europe: Key Markets 2005

Chart 85 Eastern Europe: Sales of Health and Wellness Products 2002-2005

Chart 86 Eastern Europe: Sales of Health and Wellness Products 2005-2010

NORTH AMERICA

HEADLINES

FOCUS MARKETS

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

MARKET DATA

Summary 25 Health and Wellness Products in North America: Key Markets 2005

Chart 87 North America: Sales of Health and Wellness Products 2002-2005

Chart 88 North America: Sales of Health and Wellness Products 2005-2010

LATIN AMERICA

HEADLINES

FOCUS MARKETS

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

MARKET DATA

Summary 26 Health and Wellness Products in Latin America: Key Markets 2005

Chart 89 Latin America: Sales of Health and Wellness Products 2002-2005

Chart 90 Latin America: Sales of Health and Wellness Products 2005-2010

ASIA-PACIFIC

HEADLINES

FOCUS MARKETS

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

MARKET DATA

Summary 27 Health and Wellness Products in Asia Pacific: Key Markets 2005

Chart 91 Asia Pacific: Sales of Health and Wellness Products 2002-2005

Chart 92 Asia Pacific: Sales of Health and Wellness Products 2005-2010

AUSTRALASIA

HEADLINES

TRENDS

Government health promotion activity

PROSPECTS

MARKET DATA

Chart 93 Australasia: Sales of Health and Wellness Products 2002-2005

Chart 94 Australasia: Sales of Health and Wellness Products 2005-2010

AFRICA AND THE MIDDLE EAST

HEADLINES

TRENDS

MARKET DATA

Chart 95 Africa and Middle East: Sales of Health and Wellness Products 2002-2005

Chart 96 Africa and Middle East: Sales of Health and Wellness Products 2005-2010

APPENDICES

PRODUCT COVERAGE AND DEFINITIONS

Health and wellness

Packaged food

Beverages

Soft drinks

Hot drinks

Organic food and beverages

Fortified/functional food and beverages

Better for you (BFY) food and beverages

For food intolerance (FFI)

Diabetic food

Gluten-free food

Lactose-free food

Naturally healthy food and beverages

Vitamins and dietary supplements

Vitamins

Dietary supplements

Herbal/traditional products

REGIONAL COVERAGE AND DEFINITIONS

Western Europe (14)

Eastern Europe (4)

North America (2)

Latin America (2)

Asia (8)

Australasia (1)

DISTRIBUTION COVERAGE AND DEFINITIONS

Retail distribution definitions

RESEARCH METHODOLOGY

Introduction

Summary of research programme

Desk research

Store checks

Company research

Trade interviews

Market analysis

Data standardisation

Central research and database finalisation

DISCLAIMER

Abstract

Euromonitor International's The World Market for Health And Wellness report analyses national health statistics and the health and wellness market. Health of the Nation reports include coverage of: government expenditure on health, life expectancy, mortality, physical activity, diet and weight-related illnesses, gluten and lactose intolerance, dietary habits and awareness of nutrition, the health and wellness consumer, media influence and market opportunities.

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