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Analysis of the Smart Appliances Market in Japan

Published by: Frost & Sullivan

Published: Dec. 11, 2006


Table of Contents


1. Analysis of the Smart Appliances Market in Japan
 1. Analysis of the Smart Appliances Market in Japan
  1. Analysis of the Smart Appliances Market in Japan


List of Charts


Chapter 2

  • Smart Appliances Market: Working of Smart Appliances (Japan), 2005
  • Smart Appliances Market: IPv6 prefixes Allocations (World), 2005

Chapter 3

  • Smart Appliance Market: Market Distribution Estimates (Japan), 2004
  • Smart Appliances Market: Service Content Market, Market Distribution (Japan), 2005

Chapter 4

  • Smart Appliances Market: Internet Usage (Japan), 2005
  • Smart Appliance Market: Market Distribution of Broadband Market by Revenue (Japan), 2005
  • Smart Appliances Market: Revenue Forecasts, Mobile Phone Market (Japan), 2005
  • Smart Appliances Market: Revenue Estimates, Platform Market (Japan), 2005

Chapter 5

  • Smart Appliances Market: Japanese ICT Policy Structure (Japan), 2005




Abstract

Research Overview

The Frost & Sullivan research service titled Analysis of the Smart Appliances Market in Japan provides an insight into the standards necessary for the working of smart devices, the factors driving the market, and the issues that hamper its growth. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: networks, platforms, and service content.

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
  • Appliances
  • Network platforms
  • Service content
Technologies

The following technologies have been covered in this research:
  • Internet protocol version 6 (IPv6): IPv6 is gaining popularity as it increases the address space of the devices connected to the Internet. This allows every device connected to the Internet to be easily identified by its unique IP address, which was not possible in the earlier versions.
  • Digital Living Network Alliance (DLNA): This is a standard that is used to handle digital media content for audio visual devices such as television, audio systems, and so on. It defines the standards as to how the device that acts as the server and the device that downloads the content (client) interact and connect.
  • Energy Conservation and Home Care Network (ECHONET) Consortium: This is a standard established for communication with white goods. They also transmit data with the help of power lines. They also deal with LAN and wireless LAN for connecting these devices.
  • Ubiquitous Open Platform Forum (UOPF): The UOPF is mainly used for selected digital appliances such as panel televisions, and is also used for real time connection and Internet-based payment systems.
Market Overview

Government Support Promotes Development of the Japanese Smart Appliances Market


Aided significantly by the Japanese Government’s thrust on ubiquitous networks, the smart appliances market in Japan is witnessing slow but steady growth. In December 2004, the IT strategic headquarters introduced the u-Japan (ubiquitous) policy based on three major principles. The first is to set up seamless ubiquitous networks, making it easy for people to connect to the Internet without wondering whether the connection is wired or wireless. The second principle is promoting the advanced usage of information and communication technology (ICT), especially to solve social problems. The third is to upgrade an enabling environment by identifying and addressing problems that are likely to arise from the implementation of the strategy. These policy principles, along with other factors such as household broadband penetration (around 60 percent in 2005) and the growing range of services offered by mobile carriers are expected to fuel the growth of the Japanese smart appliances market over the forecast period.

However, a critical challenge confronting smart appliances manufacturers is that most people do not understand way in which digitally networked products can add value to their homes. For example, when a particular customer was asked for his opinion about networked microwaves, he could see no value addition in them. "Downloading of recipes did not attract him, as he felt he still had to put the dish into the microwave to cook it," notes the analyst of this research service. "Hence, it could take a while to change the skeptical attitude of customers and establish the utility of these appliances."

High Broadband Penetration Rates and Introduction of 3G expected to Foster Growth

The high broadband penetration rate (around 36 percent) among Japanese households is thought to be a key driver for the growth of smart appliances in Japan. As Internet penetration rates increase, new trends are emerging with regard to smart appliances. For example, digital phones are replacing normal phones in Japanese homes, much like digital TVs gaining prevalence. Furthermore, internet access has become easier with the introduction of 3G, providing an easy way to communicate with devices located at homes. Not only can these devices be used to communicate through the Web, but could also be used as access devices within homes. They can be used to communicate with appliances at home using Bluetooth technology or Wi-Fi, thus providing remote controlling services as long as the appliances are technology enabled to receive these signals.

Overall, the Japanese smart appliances market is in its nascent stage, but with a lot of growth potential. The setting up of standards to ensure uniform devices is crucial to the market’s growth and is clearly reflected in the enthusiasm shown by major participants such as Sony and Hitachi, in participating in research leading to standards/protocols. "Another important aspect is the co-existence of device manufacturers and content providers and in order to achieve this, information security and copyright protection should also be given adequate attention," says the analyst. "Hence, a shift in focus from manufacturers to service providers is expected, which could prove vital in luring consumers toward smart products."

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