The School Publishing Market

Published by: Kalorama Information

Published: Oct. 1, 1997 - 271 Pages

Table of Contents

Chapter One: Executive Summary

• Introduction
  
• The Product Mix
  
• Textbooks
  
• Subject Disciplines
  
• Supplemental Materials
  
• Book Clubs, Software Clubs, and Book Fairs
  
• Assessment of “Bestsellers”
  
• Industry Structure and Leading Competitors
  
• Basal Textbook Publishers
  
• Providers of Supplemental Instructional Materials
  
• Book Clubs, Software Clubs, and Book Fair Operators
  
• Blurring of Segment Borders
  
• Market Size and Growth
  
• The Textbook Segment
  
• Language Arts Is Largest Category of Sales
  
• Elementary Segment Is Largest Target Market
  
• The Supplementals Segment
  
• Shift to Technology-Based Materials
  
• Club and Fair Segment
  
• Relative Market Share
  
• Issues and Trends
  
• Education Reform
  
• Trend Toward Site-Based Decision Making
  
• Trend Toward Curriculum Development by States
  
• School Finance
  
• Total Annual Education Expenditures
  
• Pressures on State Spending Budgets
  
• Spending Discrepancies among and within States
  
• Funding for Instructional Materials
  
• School Finance Litigation
  
• Textbook Adoption
  
• The Statewide Adoption Process
  
• A More Inclusive Process
  
• Less State Influence
  
• Classroom Technology
  
• Technology Resources
  
• Characteristics of Schools with and Types of Internet Access
  
• New Funding Support for Technology
  
• Mergers, Acquisitions, and Joint Ventures
  
• Acquisition Trends among Basal Textbook Publishers
  
• Acquisition Trends among Supplemental Publishers
  
• Formation of Strategic Alliances among Publishers, Large and Small
  
• Access to Public Investor Funds
  
• Trends in Marketing and Promotion
  
• Traditional Tactics Complemented by New Approaches
  
• The Consumer
  
• Elementary and Secondary School Students
  
• Public School Enrollment
  
• Private School Enrollment
  
• Preprimary Education
  
• Classroom Teachers
  
• Public vs. Private Schools
  
• Public School Districts
  
• Scope and Methodology
  
• Sales Revenues for Historical Period
  
• Estimated Sales for the Forecast Period
  

Chapter Two: The Products

• Introduction
  
• Textbooks
  
• Overview
  
• Textbook Production
  
• Vendor Selection
  
• Paper Costs
  
• Activities of the Textbook Publisher
  
• Textbook Adoption
  
• Subject Disciplines
  
• Language Arts
  
• Mathematics
  
• Science
  
• Social Studies
  
• Supplemental Materials
  
• Overview
  
• Impact of Technology
  
• Segmentation
  
• Print-Based Materials
  
• Manipulatives
  
• Other Support Materials
  
• Technology-Based Resources
  
• Computer Software: Diskettes and CD-ROM
  
• Online/Internet Services
  
• Video
  
• Book Clubs, Software Clubs, and Book Fairs
  
• Overview
  
• Book Clubs
  
• Software Clubs
  
• Book Fairs
  

Chapter Three: Issues and Trends

• Introduction
  
• Education Reform
  
• Overview
  
• Accountability and Assessment
  
• National Assessment
  
• State Assessment
  
• Implementation of Education Reform
  
• School Choice
  
• Charter Schools
  
• Privatization
  
• Trend Toward Site-Based Decision Making
  
• Overview
  
• Teacher Influence
  
• Implications of Site-Based Decision Making
  
• Trend Toward Curriculum Development by States
  
• Implications
  
• School Finance
  
• Overview
  
• 1997 State Education Budgets
  
• State Funding Sources
  
• Local Funding Sources
  
• Federal Funding Sources
  
• State Education Budgets
  
• Overview
  
• Pressures on Funding
  
• Spending Discrepancies Among and within States
  
• School Finance Litigation
  
• Overview
  
• States Involved in Litigation
  
• Identifying Ideal Spending Levels
  
• Funding for Instructional Materials
  
• Overview
  
• Instructional Materials Allocation
  
• Textbook Adoption
  
• Overview
  
• The Statewide Adoption Process
  
• Overview
  
• State Adoption Cycles
  
• A More Inclusive Process
  
• Implications
  
• Technology in the Classroom
  
• Technology Resources
  
• Characteristics of Schools with and Types of Internet Access
  
• New Funding Support for Technology
  
• Mergers, Acquisitions, and Strategic Alliances
  
• Overview
  
• Margins and Market Share are Motivating Factors
  
• Acquisition Trends among Basal Textbook Publishers
  
• Acquisition Trends among Supplemental Publishers
  
• Formation of Strategic Alliances among Publishers, Large and Small
  
• Access to Public Investor Funds
  
• Trends in Product Promotion and Distribution
  
• Overview
  
• Traditional Tactics
  
• New Approaches
  

Chapter Four: The Consumer

• Introduction
  
• Elementary and Secondary School Students
  
• Overview
  
• Elementary and Secondary School Enrollment
  
• Total Public and Private School Enrollment
  
• Public School Enrollment
  
• Private School Enrollment
  
• Preprimary Education
  
• Classroom Teachers
  
• Overview
  
• Teacher Characteristics: Public vs. Private
  
• Grade Level
  
• Gender and Salary
  
• Teachers in Public Schools
  
• Teachers in Private Schools
  
• Student/Teacher Ratios
  
• Public vs. Private Schools
  
• Overview
  
• School Choice
  
• Highlights of Differences between Public and Private Schools
  
• Public and Private School Student Characteristics
  
• Academic Programs and Support Services
  
• Public School Districts
  
• Overview
  
• By Region
  

Chapter Five: The Market

• Overview
  
• Growth Rates
  
• Product Segments Covered
  
• Textbooks
  
• Supplementals
  
• Clubs/Fairs
  
• Market Size and Growth
  
• Relative Market Share
  
• Shift from Textbooks Toward Supplementals
  
• Decline in Clubs/Fairs
  
• The Textbook Segment: 1993 to 2003
  
• Language Arts Is Largest Sales Category
  
• Elementary Segment Is Largest Target Market
  
• The Supplementals Segment: 1993 to 2003
  
• Shift to Technology-Based Materials
  
• Club and Fair Segment: 1993 to 2003
  
• Scope and Methodology
  
• Sales Revenues for Historical Period
  
• Estimated Sales for the Forecast Period
  
• Key Factors Influencing the Market
  
• School Enrollment
  
• Education Reform
  
• Toward Decentralized Decision Making
  
• School Finance: More Dollars into the Classroom
  
• Technology
  
• Challenges for Publishers
  

Chapter Six: Competitor Profiles

• Industry Participants
  
• Companies Profiled in this Chapter
  
• Basal Textbook Publishers
  
• Supplemental Instructional Materials
  
• Book Clubs, Software Clubs, and Book Fair Operators
  
• Basal Textbook Publishers
  
• Addison Wesley Longman
  
• History and Lines of Business
  
• Products
  
• Organizational Structure
  
• Financial Information: Pearson’s U.S. School Segment
  
• Corporate Analysis
  
• Goodheart Willcox Co., Inc.
  
• History and Lines of Business
  
• Products
  
• Financial Information
  
• Corporate Analysis
  
• Harcourt General, Inc.
  
• History and Lines of Business
  
• Organizational Structure
  
• Products
  
• Financial Information Publishing Segment Revenues
  
• Corporate Analysis
  
• Houghton Mifflin Co.
  
• History and Lines of Business
  
• Organizational Structure
  
• Products
  
• Financial Information
  
• Corporate Analysis
  
• McGraw-Hill Companies, Inc.
  
• History and Lines of Business
  
• Organizational Structure
  
• Products
  
• Financial Information
  
• Corporate Analysis
  
• Simon & Schuster, Inc.
  
• History and Lines of Business
  
• Organizational Structure
  
• Products
  
• Financial Information
  
• Corporate Analysis
  
• William H. Sadlier, Inc.
  
• History and Lines of Business
  
• Products
  
• Financial Information
  
• Corporate Analysis
  
• Thomson Corp.
  
• History and Lines of Business
  
• Organizational Structure
  
• Products
  
• Financial Information
  
• Corporate Analysis
  
• Supplemental Materials Publishers
  
• Advantage Learning Systems, Inc.
  
• History and Lines of Business
  
• Products
  
• Financial Information
  
• Corporate Analysis
  
• American Education Corp.
  
• History and Lines of Business
  
• Products
  
• Financial Information
  
• Corporate Analysis
  
• Broderbund Software, Inc.
  
• History and Lines of Business
  
• Products
  
• Financial Information
  
• Corporate Analysis
  
• Byron Preiss Multimedia Co., Inc.
  
• History and Lines of Business
  
• Products
  
• Organizational Structure
  
• Financial Information
  
• Byron Preiss Multimedia Corp.
  
• Dolphin, Inc.
  
• Corporate Analysis
  
• Carson-Dellosa Publishing Co., Inc.
  
• History and Lines of Business
  
• Products
  
• Financial Information
  
• Corporate Analysis
  
• K-III Communications Corp.
  
• History and Lines of Business
  
• Products
  
• Financial Information
  
• Corporate Analysis
  
• Key Curriculum Press
  
• History and Lines of Business
  
• Products
  
• Financial Information
  
• Corporate Analysis
  
• The Learning Co., Inc.
  
• History and Lines of Business
  
• Products
  
• Financial Information
  
• Corporate Analysis
  
• Steck-Vaughn Publishing Corp.
  
• History and Lines of Business
  
• Products
  
• Language Arts
  
• Financial Information
  
• Corporate Analysis
  
• Torstar Corp.
  
• History and Lines of Business
  
• Organizational Structure
  
• Products
  
• Financial Information
  
• Corporate Analysis
  
• Tribune Co.
  
• History and Lines of Business
  
• Organizational Structure
  
• Products
  
• Financial Information
  
• Corporate Analysis
  
• Book Fairs and Book Clubs
  
• Pages, Inc.
  
• History and Lines of Business
  
• Products
  
• Financial Information
  
• Corporate Analysis
  
• Scholastic Corp.
  
• History and Lines of Business
  
• Products
  
• Financial Information
  
• Corporate Analysis
  
• Troll Communications LLC
  
• History and Lines of Business
  
• Organizational Structure
  
• Products
  
• Financial Information
  
• Corporate Analysis
  

Appendix: Company Names and Addresses

Abstract

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