Web Site Creation, Promotion, and eCommerce in U.S. Small Businesses : Market Research Report

Web Site Creation, Promotion, and eCommerce in U.S. Small Businesses

Published by: IDC

Published: Sep. 8, 2006 - 15 Pages

Table of Contents
IDC Opinion
In This Study
Methodology
Situation Overview
Number of Small Businesses with Web Sites
Figure: Percentage of U.S. Small Businesses with PCs, Internet Access, and Web Sites, 2005
Figure: Percentage of Online U.S. Small Businesses with Web Sites by Company Size, 2005
Figure: Number of U.S. Small Businesses with PCs, Internet Access, and Web Sites, 2005
Figure: Number of U.S. Small Businesses with Web Sites by Company Size, 2005
Spending on Web Site Creation and Maintenance
Figure: U.S. Small Business Spending on Initial Web Site Development by Company Size, 2005
Table: U.S. Small Business Spending on Initial Web Site Development by Company Size, 2005 (% of Respondents)
Figure: U.S. Small Business Current/Planned Annual Spending to Host, Update, and Upgrade Web Site by Company Size, 2005
Table: U.S. Small Business Current/Planned Annual Spending to Host, Update, and Upgrade Web Site by Company Size, 2005 (% of Respondents)
Methods of Web Site Development
Table: U.S. Small Business Web Site Development Method by Company Size, 2005 (% of Respondents)
Table: U.S. Small Business Planned Web Site Development/Upgrade Method by Company Size, 2005 (% of Respondents)
Web Hosting
Table: U.S. Small Business Web Site Host Location by Company Size, 2005 (% of Respondents)
Online Promotion and eCommerce
Table: U.S. Small Business Online Promotion Method by Company Size, 2005 (% of Respondents)
Figure: Percentage of Online U.S. Small Businesses Selling Products/Services on the Internet by Company Size, 2005
Table: U.S. Small Business Online Selling Method by Company Size, 2005 (% of Respondents)
Future Outlook
Essential Guidance
Learn More
Methodology
Related Research
Synopsis

Abstract

This IDC study examines Web site development in U.S. small businesses. Spending on Web site creation and hosting is described by company size, as are the ways in which Web sites are created and where they are hosted. Online promotion and selling are also examined.

"Although Web sites have become an integral part of doing businesses in the majority of small firms in the United States, there are still online small firms that do not yet have Web sites, many of the Web sites are very rudimentary, and online selling has not kept pace with the growth in Web site creation," says Merle Sandler, senior research analyst in the SMB program at IDC. "There are therefore still considerable opportunities for vendors to address the needs of small firms for Web site upgrades as well as for advanced ecommerce capabilities."

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