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Indaba - Buyer Behavior Reports - Client Technology - Handheld Devices: Product Pricing and Vendor Positions

Published by: Info-Tech Research Group

Published: Jul. 13, 2006 - 17 Pages


Table of Contents


Impact Analysis

How this Report Helps You

Highlights from this Report

Handheld Device Pricing

Pricing by Type of Device

Pricing and Device Type by Vendor

Vendor Analysis

Median Order Value

Customer Size Segmentation

Reasons for Purchase

Channel and Order Methods

Vendor Alignment with Selection Criteria

Appendix A. About Info-Tech’s Quarterly IT Benchmarking Panel and the Info-Tech Industry Reference Domain™ (IRD™)

About Info-Tech Research Group & Info-Tech Indaba

Abstract

Pricing for Handheld Devices follows a pattern directly related to device functionality. In this report, we examine pricing issues and how they correlate with device features and functionality. We also look at media order sizes by vendor across various industries as well as across small, mid-sized and large enterprises. We also identify the six primary business drivers for purchasing Handheld Devices.

This report will help organizations:
  • Validate pricing.
  • Understand the market approaches of competing vendors in terms of channel strategy, account focus and functionality.
  • Develop influence/alliance strategies.
  • Validate product attributes and pricing with marketplace values.


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