Will Business Customers Shell Out for Higher Reliability? How Energy Retailers Can Capture Market Share Through Premium Power Offers : Market Research Report

Will Business Customers Shell Out for Higher Reliability? How Energy Retailers Can Capture Market Share Through Premium Power Offers

Published by: IDC

Published: Aug. 9, 2006 - 15 Pages

Table of Contents
Energy Insights Opinion
Executive Overview
Differentiating among premium power offers
Table: Premium Power Guarantee Scenarios
How much are customers willing to pay for improved reliability?
Table: Willingness to Pay for Reliability Services
Tunneling down: market size for premium power in the small C/I sectors
Table: Base Case Commodity Pricing for Small C/I Market Share Simulation
Results of the base case market share simulation
Market share from premium power offers in the first 2 years of competition
Figure: Base Case Market Share: Small C/I in First 2 years, No Premium Power Offers
Figure: Short-term Share in the Small C/I Sectors 1 To 2 Years into Competition: Affiliate Provider Offers a Premium Power Guarantee
Market share from premium power offers 3 to 5 years into competition
Figure: Base Case Share: Small C/I, 3 to 5 Years into Competition, No Premium Power Offers
Figure: Share in the Small C/I Sectors 3 To 5 Years into Competition: Affiliate Provider Continues to Offer a Premium Power Guarantee
The impact of different premium power offers
Figure: Sensitivity of Affiliate's Small C/I Share to Premium Power Offers, 1 to 2 Years into Competition
The impact of price
Figure: Sensitivity of Affiliate's Small C/I Share to Price, 1 to 2 Years into Competition
Making the numbers work: the economics of premium power offers
Table: Cost for a 100kW Power Protection System
Table: The Impact of Price on Revenue & Margin for Premium Power Offers
Figure: Net and Total Margin for Premium Power Offers
The bottom line: show me the money!
Notes
Synopsis

Abstract

This report analyzes how customers respond to premium power offers in competitive retail energy markets. It identifies the relative margin that energy retailers can capture from premium power offers, taking into account the cost of providing onsite solutions that support those offers.

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