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Organic Opportunities: The Business Case For Organic Cotton

Published by: just-style

Published: Jun. 1, 2003 - 32 Pages


Table of Contents



Chapter 1: the case for organics

An up-and-down decade

The problem of supply and demand

Organic Exchange: overcoming the impasse

Patagonia: the voice of experience

Finding a balance: entrance strategies that work for
companies and consumers

Sources


Abstract

Organic cotton, a trend that seemed to have surged and painfully crashed in the 90s, is making a comeback with the support of global apparel megabrands and their supply chains. Although apparel companies are unlikely to decide to go organic on the precariousness of a green washing whim, the realities associated with the production of conventional cotton are starting to chafe, and, once acknowledged, are difficult to ignore.

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