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Strategic Analysis of the North American Indoor Air Quality (IAQ) MarketsPublished by: Frost & Sullivan Published: Jun. 30, 2005 Table of Contents1. Executive Summary 1. IAQ Market Trends and Opportunities 1. Introduction 2. IAQ Industry Trends 3. IAQ Remediation Equipment Markets 2. IAQ Market Opportunities and Strategies 1. IAQ and Energy Efficiency Trends 2. HVAC Air Filters Markets 3. HVAC Ventilation Equipment Markets 4. Air Purification Equipment Markets 5. Air Humidity Control Equipment Markets 2. IAQ Opportunities Challenges and Strategies 1. Introduction 1. Foundation of Indoor Air Quality (IAQ) 2. Types of Indoor Air Contaminants 3. IAQ Health Aspects 2. Industry Challenges Drivers and Restraints 1. Challenges 2. Drivers a. The Public Profile of Indoor Health Issues is Continually Driving Awareness b. Development of Home Building Programs and ‘Green Buildings’ a Major Advocate for IAQ c. Reported Increase in Allergy and Asthma Cases Driving Awareness about IAQ 3. Restraints a. Lack of Regulatory Standards Restraining Market Growth b. Medical and Scientific Understanding of IAQ and its Impacts on Human Health Remains Limited c. Rising Crude Oil and Steel Prices Expected to Slow Down the Overall Growth Rate of the Industry 3. Energy Efficiency Trends 1. IAQ vs. Energy Efficiency 2. End User Trends 4. Regulatory Trends 1. Legislation 2. Standards 3. Litigations 5. IAQ Emerging Markets and Strategies 1. IAQ Remediation Equipment Markets 2. IAQ Investigation and Consulting Markets 3. IAQ Monitoring Sensors Markets 4. Chemical Biological and Nuclear Detection Markets 5. CO2 Demand Control Ventilation (DCV) 6. IAQ Preventive Maintenance Markets 6. Frost & Sullivan Awards 1. Product Differentiation Innovation Award 2. Product Line Strategy Leadership Award 3. Product Differentiation Innovation Award 3. HVAC Air Filters Markets 1. Market Trends and Forecasts 1. Market and Product Definitions 2. Market Engineering Measurements 3. Challenges 4. Drivers a. Replacements, Low Cost, and Convenience Driving the Air Filters Market b. Higher Efficiency Filters Gaining Grounds in the Market c. Environmental Friendly and Least Cost over Useful Life Drives Demand for Air Filters 5. Restraints a. Lack of Regulatory Changes Pertaining to IAQ Standards is Stalling Air Filters Market Growth b. Growing International Competition Lowers Prices for Commodity Type Air Filters 6. Market Forecasts 7. Market Trends by Product Segments 8. Summary of Major Findings 9. Competitive Structure 4. Ventilation Equipment Markets 1. Market Trends and Forecasts 1. Market and Product Definitions 2. Market Engineering Measurements 3. Industry Challenges 4. Market Drivers a. Regulation and Standards Chains Ventilation Equipment market b. Failed Ventilation Hardware for Replacement Drives Sales of Ventilation Equipment c. Wearing of Old Damaged Roof Instigates Revenues by Sale of Ventilation Products d. Health Concerns Drives Demand for Ventilation Products e. Home Cooling System with Desire to Reduce Cost Leads Sales of Ventilation Products 5. Market Restraints a. Ventilation Market Saturation Restrains Revenue Growth b. Lack of Knowledge among Consumers of Modern Ventilation Benefits Slows Revenue Growth of Ventilation Product c. Slow Rate of Retrofitting and Replacement Lowers Demand for New Ventilation Equipment 6. Market Forecasts 7. Summary of Major Findings 8. Competitive Structure 5. Air Purification Equipment Markets 1. Market Trends and Forecasts 1. Market and Product Definitions 2. Market Engineering Measurements 3. Industry Challenges 4. Market Drivers a. Alarming Numbers of Children and Adults Developing Allergies and Asthma Driving Sales for Air Purifiers b. Concern for Indoor Air Quality in Commercial and Residential Buildings Driving Demand for Air Purifiers Market c. Mitigating Odor and smoke Concerns Driving Demands for Air Purifiers Market d. Mitigating Odor and smoke Concerns Driving Demands for Air Purifiers Market 5. Market Restraints a. Revenue Growth Restrained Due to Intense Pricing Pressures b. Lack of Federal Laws Governing Residential Air Filtration Markets c. High Capital Cost Restraints Growth of Purification Equipment d. Non-Smoking Laws in the United States Restraining Demands for Air Purification Equipments 6. Market Forecasts 7. Market Trends by Product Segments 8. Summary of Major Findings 9. Competitive Structure 6. Humidity Control Equipment Markets 1. Market Trends and Forecasts 1. Market and Product Definitions 2. Market Engineering Measurements 3. Challenges 4. Drivers a. Improved IAQ Guidelines and Better Ventilation Requirements to Sustain Revenue Growth b. New Building Construction Presents New Opportunities for the Dehumidifiers Market c. Increase in the Number of End-User Applications Boosts Demand for Dehumidifiers d. Higher Energy Costs Drive Growth for Energy Efficient Equipment Consequently Driving Revenue e. Increasing End-User Awareness Drives Demand for Dehumidification Equipment f. Coupling of Dehumidification and HVAC Systems Answers the Growing Needs of Consumers Preferring a Single Window Solution 5. Restraints a. Strong Dependence on the Fortunes of the Construction Industry Curbing Revenue Potential of the Market b. Scarcity of Skilled Manpower is Restraining Market Growth c. Perception of High Initial Cost of Equipment Holds Back Further Sale of Equipment 6. Market Forecasts 7. Market Trends by Product Segments 8. Summary of Major Findings 9. Competitive Structure 7. Decision Support Database 1. Decision Support Database 1. New Construction 2. Population North America 3. Asthma prevalence 4. Mortality due to Asthma Bronchitis and Emphysema:1999-2006 5. Emissions - CO2 in North America 6. Commercial Buildings in North America AbstractIAQ Vendors Must Provide Integrated SolutionsDespite the strong correlation between buildings, environment, and human health, the indoor air quality (IAQ) markets continue to focus on individual segments rather than providing integrated solutions. Along with this, the fragmentation of the industry at both provincial and federal levels poses further hurdles. As a viable solution, researchers, designers, builders, and manufacturers can collaborate to develop and market integrated products, systems, and programs. This unification includes involving the various concerned parties - architects, health professionals, and engineers - in the designing and construction of buildings. This Frost & Sullivan research service provides an overview of the North American IAQ markets and segments them into IAQ remediation, heating, ventilating, and air-conditioning (HVAC) air filters, HVAC ventilation equipment, air purifiers and humidifiers. It details revenue and market share forecasts and enables companies to align their positioning strategies to benefit from the changing markets and obtain maximum return on investments. Builders to Follow Specified Guidelines to Provide Superior Air Quality Currently, homes across the nation are increasingly likely to follow the guidelines developed by the American Lung Association Health House program. These homes are expected to be healthier, durable, and offer a greater level of energy-efficiency than ones built using the conventional construction methods. Along with the American Lung Association Health House program, builders are also following the Federal Government’s EnergyStar Homes and the BuiltGreen programs. "The U.S. Green Building Council’s Leadership in Energy and Environmental Design (LEED) program emphasizes on ventilation and air filtration systems and ultraviolet light protection from molds and bacteria," says the analyst of the research service. "Energy-recovery ventilators providing a continuous supply of fresh and filtered air are also becoming popular in the IAQ markets." Growing Consumer Concerns Boost Demand in IAQ Product Segments The increasing demand for airtight HVAC units has spurred the growth of the HVAC ventilation segment, which is currently at 17.0 percent of its estimated potential market size. The overall markets are gaining momentum with the U.S. National Academy of Science’s Institute of Medicine and Environmental Protection Agency (EPA) continually stressing on the need for a better indoor air environment. Consumers are also aware of building problems related to air pollution, while manufacturers are conducting extensive research on this aspect and communicating them to their large customer base. "Particularly, the rising Asthma and allergy concerns have helped air purification equipment record substantial growth," notes the analyst. "Customer familiarity with aspects such as product availability and features along with superior advertising strategies by sellers are likely to further stimulate the demand for high-quality IAQ products and services." |
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