The Self-adhesive Label Market in Western Europe

Published by: Vandagraf International Limited

Published: Nov. 1, 2003

Table of Contents

Executive Summary

• Background

• Objective

• Who should read this report

• Scope of the Report

• Summary of Findings.

Chapter 1. The Changing Face of Labels

1.1. Introduction - Historical Overview of Self-adhesive Labels

1.2 World Overview - All Types of Labels

1.3 Label Technologies used in Western Europe Today

1.3.1 Types of Label Used

1.3.2 Self-adhesive Labels

1.4 Comparative Total Applied Label / Direct Printing Costs

1.5 The Labels Sector in the Context of the Overall Packaging Industry

1.5.1 The Worlds Leading Companies in the Packaging / Labels Sector

1.5.2 The Label Printer / Converter Sector Under Pressure

1.5.3 The Breadth of the Packaging Industry

1.5.4 Convergence of the Labelling and Packaging Sectors

1.5.5 Competition for Solutions in Many Markets - Product Marking, Direct Print Decoration of Packaging versus Decorated Labels

1.5.6 Strong Correlation between Packaging Growth and Label Growth

1.5.7 Trend to Integrated Packaging / Labelling Solutions

1.5.8 Non-packaging Related Aspects of the Self-adhesive Industry

Chapter 2. Evolution of Demand for Self-adhesive Labels Facestock Materials (All types - Paper / Filmic / Other)

2.1 Self-adhesive Label Materials and Technology

2.2 The Manufacture of Self-adhesive Labels

2.2.1 Coater / Laminators

2.2.2 Converter / Printers

2.2.3 Major Facestock Coater / Laminators in Western Europe - Structure of the Industry

2.2.4 In-House Silicone Coating Trends

2.2.5 Label Converter / Printer Sector in Western Europe - Structure of the Industry

2.2.6 Key Success Factors in Coater / Laminator and Converter / Printer Operations

2.3 Analysis of the European Label Market - All Types of Label in Western Europe

2.4 Evolution of Markets for Self-adhesive labels in Western Europe with Breakdown by Country

2.4.1 Breakdown by Country in Western Europe by Volume & Value

2.4.2 Growth Rate Indicators / Estimates - Breakdown by Country in Western Europe

2.4.3 Self-adhesive Label Growth Rates by Country in Western Europe

2.5 Filmic versus Paper Facestock Materials in Western Europe

2.6 Filmic Self-adhesive Facestock Materials

2.6.1 Structure of the Plastic Films Industry

2.6.2 Filmic Self-adhesive Facestock Material - Background and Technology Developments

2.6.3 Filmic Self-adhesive Facestock - Evolution of the Market

2.6.4 Filmic Self-adhesive Facestock - End-usage - Product / Prime versus VIP Labels

2.6.5 Filmic Self-adhesive Facestock - Breakdown by Polymer Types

2.6.6 Filmics and Other Non-paper Synthetic Papers and Metallised Substrate Labels

2.6.7 Non-paper Synthetic Papers and Metal Substrate Labels

2.7 Paper Based Self-adhesive Facestock Materials

2.7.1 Structure of the Paper Industry

2.7.2 Paper Based Self-adhesive Facestock - Material Grades and Finishes

2.7.3 Paper Based Self-adhesive Facestock - Evolution of the Market

2.8 Adhesives

2.9 Release Liner and Silicone Release Coating Technology Trends

2.9.1 The Market for Siliconised Release Liners

2.9.2 Trends in Release Liners

2.9.3 Linerless Self-adhesive Label Materials

2.9.4 Historical Evolution, Growth and Trends in Silicone Coating Technology

Chapter 3. Narrow Web Roll Label Press Technology, Press Manufacturers, Press and Process Usage

3.1 Growth Areas and Opportunities

3.1.1 Potential High Growth Areas of Opportunity for Narrow Web Press Builders in Western European Markets

3.1.2 Roll Label Press Trends

3.2 Technology Reversal - Flexo / UV Flexo versus Rotary Letterpress

3.3 Trend to Combination Presses (Flexo / UV Flexo, Rotary Offset, Rotary Screen, Gravure, Digital Technology)

3.4 Reversal of the Trend - Semi-Rotary Presses are seeing a Revival in Western Europe

3.5 Developments in Ink Technology

3.6 Opportunities for Narrow Web Label Presses beyond Paper Labels (ie: Filmic Labels, Unsupported Packaging Films, Folding Cartons)

3.7 Narrow Web Label Printing Presses - Background

3.8 Annual Sales of Narrow Web Roll Label Presses in Western Europe - Evolution of Market Share

3.9 Annual Sales of Narrow web Rotary (and semi-Rotary) Label Presses in Western Europe

3.10 Annual Sales - Market Share by Press Builder in 2002

3.11 Installed Base of Label Printing Presses in Western Europe - Historical Evolution and Forecasts

3.12 Installed Base - Estimated Market Share by Major Narrow Web Label Press Builder

3.13 Future Trends - Narrow Web Roll Label Presses

3.14 Traditional Narrow Web Press Builders

3.15 Digital Printing Technology - Historical Overview and Trends

3.15.1 Indigo and Xeikon

3.15.2 Development from Mono / Spot Colour Digital Printing

3.15.3 Full Multi-colour Digital Systems

3.15.4 New Developments in Mono / Spot Colour Digital Printing

3.15.5 Key Suppliers of Digital Printing Presses, Technology and Raw Materials (HP Indigo, Gallus Indigo, Xeikon (Punch), Nilpeter Xeikon, Agfa Chromapress, Chromas Argio, Dotrix / Dot Factory, Mark Andy Dotrix, Xaar

3.15.6 Future Trends - Digital Label Printing

Chapter 4. Self-adhesive Label Types / Labelling Solutions and End-usage Markets

4.1 Growth Patterns for Self-adhesive Labels Usage in Western Europe

4.2 The Trend to VIP / Labels as Traditional Product / Prime Labels Stagnate

4.3 Label Types / Labelling Solutions - VIP Labels

4.3.1 VIP (Variable Information Printed) Thermal Direct / Thermal Transfer Labels

4.3.2 New Generation Variable Information Printed Labels

4.3.3 VIP Labels for Food - Thermal Direct Printing

4.3.4 VIP Labels for Food / Non-Food Retail / Non-Retail Products / VIP Logistics Labels / VIP Labels for Other Non-traded Asset Tracking Usage - Thermal Transfer Printing

4.3.5 Summary of Thermal Direct and Thermal Transfer Printing Technologies with a Breakdown by Type of Usage

4.3.6 Competing Technologies for VIP Label Printing (Ink Jet, Laser / Copier Printing)

4.4 Label Types / Labelling Solutions - Desktop Labels

4.5 Label Types / Labelling Solutions - Added Value Intelligent Labels / Special Constructions

4.5.1 Multi-page Leaflet / Booklet Labels - Technical Informational / Promotional Marketing

4.5.2 Multi-part Labels / Multi-layer Business Forms

4.5.3 Other Types of Special Construction Labels

Chapter 5. End-User Markets for Product / Prime Self-adhesive Labe

Abstract

Who should buy this report - packaging converters, label converters, raw materials suppliers, packaging/labels equipment suppliers and brand owners.

This report is a comprehensive update of the existing multi-client report published by Labels & Labelling Consultancy in February 2000. Since then, there has been a great deal of change going on in the labels sector. The market for self-adhesive labels in Western Europe has risen to around 3.9 billion sq. metres p.a and is continuing to grow at between 5% and 6% annually, while filmic label materials continue to achieve double digit annual growth. Although overall label growth has slowed since the mid 1990s and business is arguably getting tougher, significant opportunities (and also threats) exist for label converters, raw materials suppliers, equipment builders and investors. In the face of increasing competition and tighter margins label companies can look for niche opportunities and ways to create added value in terms of product offerings (eg: smart labels, anti-counterfeit labels) and also enhanced levels of service (eg: supply chain management, logistics labels). Technological developments have also been significant with a dramatic increase in automation, particularly in pre-press and digital press design. Not to mention the rapid growth of the internet and e-purchasing. Meanwhile the convergence of the labels and packaging sectors is ongoing and the industry is seeing further consolidation. The aim of this report is to inform those who want and need to understand, not only the numbers and trends, but also the actual driving forces behind the rapid evolution of the labels sector.

Topics to be covered:

• Self-Adhesive Label and Labelstock markets - Materials (paper, filmics, synthetics) and finished labels - Historical evolution and forecasts



• Driving Forces in the label industry (globalisation, industry consolidation, e-purchasing / commerce, competing packaging configurations/materials, Product/Prime labels, Variable Information printing -VIP labels, Smart labels-EAS/RFID, Consumer trends, changing Demographics, Convenience packaging, GM foods, Ethnic Foods, Fast food, Brand Protection, counterfeit deterrence, Security requirements)



• End-usage - Market Share and Growth trends by country (Automotive, Electronics, DIY, Food & Drinks, Health & Beauty, Household products, Industrial / chemical, Pharmaceuticals, Price marking, Software, Textiles, Thermal Direct, Thermal Transfer, Toiletries and Cosmetics, other)



• Structure of the label / labelstock industry - Profiles of over 100 Western European label converters and labelstock laminators. Who owns whom



• Label Decoration and Application -Processes and Technologies - Narrow web printing presses (incl. Digital Technology) Label Applicators - Print & Apply, traditional applicators for pre-printed labels - Evolution of Market Share, Installed bases, Growth trends, major suppliers



• Opportunities for Labelstock, Labels and other raw materials suppliers (added value solutions, full-service provision, Supply Chain and Logistics aspects). Opportunities for label press and equipment suppliers. Opportunities for End-Users (Brand Owners, Retailers).



• Future trends, growth forecasts for self-adhesive labels and labelstock materials

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