Internet Marketing Key Recent Media Coverage, January 2010

As more and more commerce is transacted electronically via the Internet, the world of marketing has increasingly become digital as well. Whether in the business-to-consumer or business-to-business sectors of the marketplace, marketers are transforming how products and services are promoted to customers. Thanks to the nature of digital communication, advertising is increasingly moving from print to electronic formats, becoming interactive, personalized, and mobile. The explosion of interest in social networking and the rapid evolution of new media are providing powerful new arenas for marketing. At the same time, ongoing developments in the areas of web analytics and search engine marketing offer new opportunities and challenges for marketers. Tracking these and a wide range of other important concerns, this TecTrends Reporter monitors the ever-changing world of Internet marketing.