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Western Europe B2C E-Commerce and Online Payment Market 2019

Western Europe B2C E-Commerce and Online Payment Market 2019

Top E-Commerce and payment trends in Western Europe revealed in a new report by yStats.com

Online retail sales forecast in Western Europe
B2C E-Commerce sales in the EU-5 and the rest of Western Europe remain on the growth path, according to the forecasts cited in the yStats.com report. The growth rates are projected to decline through 2022, but the online share of overall retail sales is to continue to rise. The UK is the region’s leader both in terms of the market size and maturity: close to 20% of this country’s retail sales were online as of H1 2019.

Top E-Commerce payment trends in Western Europe
The leading payment methods used by online shoppers in the EU-5 include bank cards and digital wallets, such as PayPal. Payment security remains one of the top concerns of digital buyers and E-Commerce merchants, while the adoption of Strong Customer Authentication rules is projected help mitigate risks, on the one hand, but lead to losses in overall economic activity during the first year due to the low levels of readiness among shoppers and sellers, on the other.


1. Management Summary
2. Regional Overview
B2C E-Commerce Sales in Europe, in EUR billion, and Year-on-Year Change, in %, 2013 - 2019f
Breakdown of B2C E-Commerce Sales in Europe by Sub-Regions, in %, 2018
Retail E-Commerce Sales in the EU5, in USD billion, and Year-on-Year Change, in %, 2018-2022f
Top 10 Countries Worldwide by Retail E-Commerce Sales, in USD billion, by Canada, China, India, Germany, France, Japan, Russia, South Korea, the UK, the USA, 2018 & 2019f
Retail E-Commerce Sales in the EU5, in USD billion, by Country, 2019f
Top Product Categories Purchased Online, in % of Online Shoppers in the EU, 2018
Internet Penetration in the EU, by Country, in % of Individuals, 2012 – 2018
Online Shopper Penetration in the EU, by Country, in % of Individuals, 2012 – 2018
Cross-Border Online Shopper Penetration in the EU, by Country, in % of Online Shoppers,
2017 & 2018
Product Categories Purchased Online, in % of Individuals, by Belgium, Germany, France, Italy, the Netherlands, the Nordics, Spain and the UK, May 2018
Breakdown of Maximum Acceptable Delivery Times, in % of Online Shoppers, by Belgium, Germany, France, Italy, the Netherlands, the Nordics, Spain and the UK, May 2018
Online and Mobile Payment Trends and News about Players, February 2019
Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
Top Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016 - 2018
Payment Methods Preferred in Online Shopping, in % of Online Shoppers, by Belgium, Germany, France, Italy, the Netherlands, the Nordics, Spain and the UK, May 2018
Top Payment Methods Preferred in E-Commerce, in % of Online Shoppers, by Selected Countries, 2018
Share of Internet Users Who Say They Would Never Use Selected Payment Providers to Pay for Goods and Services (Online or In-Store), in % of Internet Users, April 2018
Attitudes to Security of Online Shopping, incl. Payment-Related, in % of Online Shoppers, by the UK, Germany and Austria, April 2018
Payment Methods Accepted in Online Stores, in % of Online Stores, February 2018
Overview of Strong Customer Authentication Requirements Under PSD2, April 2019
Overview of The Strong Customer Authentication Perceptions by Industry Participants, June 2019
E-Commerce Merchants’ Readiness to Support Strong Customer Authentication, in %, November 2018
Levels of Awareness and Preparation of E-Commerce Merchants to Strong Customer Authentication Requirements, by SMEs and Large Businesses, June 2019
Share of Consumers Who Are Unaware of the Strong Customer Authentication Requirements for Online Purchases, in %, June 2019
Share of Consumers Who Prefer One-time Passcodes for Authentication, Compared to Fingerprint Recognition, in %, June 2019
Barriers to Buying Online, in % of Online Shoppers, July 2018
Mobile Payment Transaction Value in the EU-7, in EUR billion, and Year-on-Year Change, in %, 2016-2022f
Breakdown of Mobile Payment Transaction Value in the EU-7 by Payment Types, in %, 2022f
Mobile Wallet User Penetration, in % of Respondents, by France, Germany, Spain and the UK, 2018
Main Barriers to Mobile Payment Adoption, in % of Respondents, by France, Germany, Spain and the UK, 2018
3. UK
3.1. Trends
B2C E-Commerce Market Overview and International Comparisons, September 2019
M-Commerce Sales, in GBP billion, 2019f & 2024f
Key Figures about Click and Collect, incl. Click & Collect Growth Rate, 2018-2023f, Click & Collect Sales, in GBP billion, 2023f, Click & Collect Share of Total E-Commerce Sales, in %, 2023f, Clothing and Footwear’s Share of Click & Collect Sales, in %, 2018, Click & Collect Customer Satisfaction Rate, in %, 2018, and Share of Customers Who Bought an Additional Item When Collecting an Order, in %, 2018
Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU Countries and from the Rest of the World, in % of Online Shoppers in the UK, 2013 - 2019
3.2. Sales & Shares
Retail E-Commerce Sales, in GBP billion, and Share of Total Retail Sales, in %, 2017 – 2023f
Retail E-Commerce Sales, in GBP billion, 2018 & 2023f
B2C E-Commerce Share of Total Retail Sales, in %, 2013 – 2018 & Q1-Q2 2019
3.3. Internet Users & Online Shoppers
Number of Internet Users, in millions, and Penetration, in % of Adults, by Frequency of Use, 2013 - 2019
Online Shopper Penetration, in % of Adults, 2013-2019
Online Shopper Penetration, in % of Adults, by Age Group and Gender, 2013 - 2019
Breakdown of Frequency of Shopping Online During a Three-Month Period, in % of Online Shoppers, by Age Group and Gender, 2019
Breakdown of Online Spending During a Three-Month Period, in GBP, in % of Online Shoppers, by Age Group and Gender, 2019
3.4. Products
Product Categories Purchased Online, in % of Adults, 2019
Online Grocery Sales, in GBP billion, 2018, 2019f & 2023f
3.5. Payment
Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
Top 10 Reasons for Shopping Cart Abandonment, in % of Online Shoppers, 2018e
Share of Online Shoppers Who Want Merchants to Offer a Range of Payment Options, in %, July 2018
Share of Online Shoppers Who Have Abandonment an Online Transaction Due to the Payment Process, in %, 2014 & 2018
Attitudes to Slow Payment Process, in % of Online Shoppers, July 2018
E-Commerce Fraud Loss on UK-Issued Cards, in GBP million, and Share of Total Card Purchase Fraud Loss, in %, 2013 - 2018
Breakdown of Consumers’ Perception of Whether They Currently Undergo Enough Security Checks When Making an Online Payment, in % of Consumers, 2018
Breakdown of the Preferred Way of Receiving a One-time Passcode to Verify a Payment Transaction, in % of Consumers, 2018
Knowledge of Technology Trends, incl. Mobile Payments, in % of Consumers, 2016 - 2018
Innovative Payment Methods That Millennial Online Shoppers Plan to Use in the Future, July 2018
Current and Future Use of Apple Pay, Google Pay and Samsung Pay, Compared to Debit/Credit Cards, in % of Online Shoppers, by Age Group, July 2018
Usage of FinTech Disruptors Compared to Banks, in % of Internet Users, July 2018
3.6. Delivery
Delivery-Related Reasons for Shopping Cart Abandonment, in % of Online Shoppers Who Abandoned a Shopping Cart for a Delivery-Related Reason, 2018
3.7. Players
Top 10 E-Commerce Websites by Audience Reach, in % of Internet Users, September 2018
Breakdown of Frequency of Purchasing from Amazon, in % of Consumers, February 2019
4. Germany
4.1. Trends
B2C E-Commerce Market Overview and International Comparisons, September 2019
Devices Used for Shopping Online, in % of Online Shoppers, 2017 & 2018
Breakdown of Research and Purchase Channels Used, in % of Consumers, 2015, 2019e & 2021f
Breakdown of Awareness of Click & Collect, in %, 2018
4.2. Sales & Shares
B2C E-Commerce Sales, in EUR billion, by Three Comparative Estimates, and CAGR, in %, 2017 – 2023f
B2C E-Commerce Share of Total Retail Sales, in %, by Two Comparative Estimates, 2017 - 2023f
4.3. Internet Users & Online Shoppers
Number of Internet Users, in millions, and Penetration, in % of Individuals, 2012 – 2018
Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, 2012 - 2018
4.4. Products
Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
B2C E-Commerce Sales, by Product Category, in EUR billion, 2017 & 2018
4.5. Payment
Breakdown of B2C E-Commerce Product Sales by Payment Methods, in %, 2017 & 2018
Payment Methods Preferred in E-Commerce, by Type of Seller Purchased From, in % of Online Shoppers, April 2018
Breakdown of Attitude to Paying by Invoice, in % of Online Shoppers, April 2018
Breakdown of Importance of Payment Topics in Merchants’ Payment Strategy Until 2020, in % of E-Commerce Merchants, 2018
Payment Methods that E-Commerce Merchants Plan to Start Accepting in 2018/2019, in % of E-Commerce Merchants, 2018
Share of E-Commerce Merchants Who Faced Fraud or Fraud Attempts in Their Online Shops, in %, 2018
Perceived Development of Fraud and Fraud Attempts Over the Past Year, in % of E-Commerce Merchants, 2018
Types of Fraud and Fraud Attempts Faced by E-Commerce Merchants in Their Online Stores, in % of E-Commerce Merchants, 2018
Measures Taken by E-Commerce Merchants to Prevent Fraud in Their Online Stores, in % of E-Commerce Merchants, 2018
Breakdown of Usage of 3D Secure for Credit Card Payments, in % of E-Commerce Sellers, 2017 - 2019
Breakdown of the Perceived Change in Shopping Cart Abandonment Rates After Choosing Credit Card Payment as a Result of 3D Secure, in % of E-Commerce Sellers Using 3D Secure, 2019
Preference for Paying via Smartphone Compared to Cash and Cards, by Type of Payment, in % of Consumers, August 2018
Mobile Payment User Penetration, in % of Consumers, and Mobile Payment Apps Used, in % of Mobile Payment Users, August 2018
Most Trusted Mobile Payment Providers, in % of Consumers, August 2018
4.6. Delivery
Criteria Applied to Choosing an Online Shop to Buy From, in % of Online Shoppers, 2018
4.7. Players
Breakdown of B2C E-Commerce Sales by Player Type, in %, 2018
Amazon’s Market Share of B2C E-Commerce Sales, in %, 2018
Top 10 Online Shops, by Sales, in EUR million, 2018
5. France
5.1. Trends
M-Commerce Share of B2C E-Commerce Sales, in %, 2014 - 2018
M-Commerce Share of Retail E-Commerce Sales, in %, 2019f
Devices Used for Shopping Online, in % of Online Shoppers, 2018
5.2. Sales & Shares
B2C E-Commerce Sales, in EUR billion, 2016 - 2019f
B2C E-Commerce Share of Retail E-Commerce Sales, in %, 2018
Retail E-Commerce Sales, in EUR billion, and Share of Total Retail Sales, in %, 2017 – 2023f
5.3. Internet Users & Online Shoppers
Internet Penetration, in % of Individuals, 2012 - 2018
Online Shopper Penetration, in % of Individuals, 2012 - 2018
5.4. Products
Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
5.5. Payment
Breakdown of B2C E-Commerce Sales by Payment Methods, in %, 2018
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, July 2018
Attitude Towards Alternative Payment Methods in E-Commerce, in % of Online Shoppers, March 2018
Breakdown of Main Barriers That Make Consumers Hesitant to Purchase Online, in %, by Total Population and Online Shoppers, June 2018
Share of 3D Secure Payments, in % of Online Card Payments, April 2011 – April 2018
Top 5 Services and Obligations of E-Commerce Merchants in 2019 According to Online Shoppers, in % of Online Shoppers, December 2018
Preferred Biometric Authentication Methods in E-Commerce, in % of Online Shoppers, 2019
Breakdown of Attitudes Towards Mobile Payments, in % of Internet Users, February 2018
5.6. Delivery
Delivery Methods Used in E-Commerce, in % of Online Shoppers, 2018
5.7. Players
Online Merchants’ Share of Total B2C E-Commerce Websites and B2C E-Commerce Market Sales, by Annual B2C E-Commerce Turnover, in %, 2017 & 2018
Top 5 E-Commerce Websites by Number of Monthly Visitors, in millions, Q1 2019
Top 10 Online Shops, by Sales, in EUR million, 2018
6. Spain
6.1. Trends
Devices Used for Shopping Online, in % of Online Shoppers, June 2019
Breakdown of Research & Purchase Channels Used, in % Online Shoppers, June 2019
6.2. Sales & Shares
B2C E-Commerce Sales, in EUR billion, and Year-on-Year Change, in %, 2015 - 2019f
B2C E-Commerce Share of Retail Sales, in %, 2018 & 2022f
6.3. Internet Users & Online Shoppers
Internet Penetration, in % of Individuals, 2012 - 2018
Online Shopper Penetration, in % of Individuals, 2012 - 2018
6.4. Products
Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
6.5. Payment
Payment Methods Used in E-Commerce, in % of E-Commerce Professionals, July 2018
Payment Methods Used in E-Commerce, in % of Online Shoppers, 2017 & 2018
Breakdown of Factors Most Important in Online Payment Methods, in % of Online Shoppers, October 2018
Breakdown of Preferred Payment Methods, by Store Type, incl. Online, in % of Internet Users, June 2018
6.6. Delivery
Factors Most Important to Customer Satisfaction in E-Commerce, in % of Online Shoppers, June 2019
6.7. Players
Top 10 Online Shops, by Sales, in EUR million, 2018
Top 5 Online Shops by Number of Orders, in millions, 2018
7. Italy
7.1. Trends
M-Commerce Sales, in EUR billion, and M-Commerce Share of B2C E-Commerce Sales, in %, 2017 – 2019f
Cross-Border Imports Share of B2C E-Commerce Sales, in %, 2018e
7.2. Sales & Shares
B2C E-Commerce Sales, in EUR billion, 2015 – 2019f
B2C E-Commerce Share of Retail Sales, in %, 2018 & 2019f
7.3. Internet Users & Online Shoppers
Internet Penetration, in % of Individuals, 2012 - 2018
Online Shopper Penetration, in % of Individuals, 2012 - 2018
7.4. Products
Breakdown of B2C E-Commerce Sales by Products and Services, in %, 2015 – 2019f
B2C E-Commerce Sales by Category, by Products and Services, in EUR million, and Year-on-Year Change, in %, 2018 & 2019f
Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
7.5. Payment
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, July 2018
Breakdown of the Number of Online Purchase Transactions by Payment Methods, in %, Q1 2018
Breakdown of Number of Online Purchase Transactions by Payment Methods, by Purchase of Physical Products and of Digital Goods and Services, in %, Q1 2018
Average Online Purchase Transaction Value by Payment Method, in EUR, Q1 2018
Breakdown of Awareness and Usage of New FinTech Services, in % of Internet Users, 2018
7.6. Delivery
New Delivery Options Introduced, in % of E-Commerce Companies, 2018
7.7. Players
Top 10 Online Shops, by Sales, in EUR million, 2018

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