Market Research Logo

UAE B2C E-Commerce Market 2015

1. Management Summary
2. Regional Comparisons
Breakdown of B2C E-Commerce Sales, by Regions, incl. Middle East and Africa, in %, 2013 & 2018f
Online Shopper Penetration, by Region, in % of Internet Users, incl. Middle East & Africa, 2013 - 2018f
Mobile Phone Users, in millions, and Penetration, in % of Population, by Countries in the Middle East and Africa, incl. Saudi Arabia and UAE, Ranked by Penetration in 2014, 2013 - 2018f
Smartphone Users, in millions, and Penetration, in % of Mobile Phone Users, by Countries in Middle East and Africa, incl. Saudi Arabia and UAE, Ranked by Penetration in 2014, 2013 - 2018f
E-Commerce Sales in MENA, in USD billion, 2013 & 2020
Breakdown of E-Commerce Sales in MENA, by B2C, B2B, G2B/C and Other, in % and in USD billion, 2020f
Devices Used to Access the Internet in MENA, in % of Internet Users, April 2014
Breakdown of Frequency of Shopping Online in MENA, by Selected Product Categories, in % of Internet Users, April 2014
Breakdown of E-Commerce Sales in GCC, by Countries, in % and in USD billion, 2020f
B2C E-Commerce Sales, in USD million, by GCC Countries, 2010 - 2014e
Share of Banked Internet Users Who Access the Internet to Shop Online, in %, 2012 & 2013
Share of Online Shoppers Who Prefer to Shop from Local Websites Compared to Foreign Websites, in %, 2013
Reasons for Not Shopping Online, in % of Consumers who Do Not Shop Online, by Middle East and Worldwide, 2013
Most Offered Payment Methods in B2C E-Commerce, in % of Online Shops, 2012 & 2013
Number of Internet Users, in millions, by Saudi Arabia, the UAE, Jordan and Lebanon, 2013
Internet User Penetration, in % of Individuals, by Selected Countries, 2013
Devices Used, in % of Surveyed Consumers, by Israel, Saudi Arabia and the UAE, March 2014
Breakdown of Place of the Last Purchase, incl. Online, in % of Internet Users, by Israel, Saudi Arabia and the UAE, March 2014
Share of Online Shoppers Paying with Cash on Delivery, in %, by Country, 2014e
Payment Card Penetration per 100 Inhabitants, by Bahrain, Kuwait, Oman, Saudi Arabia and the UAE, 2013
3. Overview
B2C E-Commerce Overview and International Comparisons, February 2015
4. Trends
Share of Online Shoppers Buying or Browsing and Buying via Mobile Phones, in %, March 2014
Breakdown of the Last Online Purchase, by Device Used, in % of Online Shoppers, March 2014
Share of Cross-Border Online Shoppers, in % of Online Shoppers, November 2014
Product Categories Most Purchased from Online from Overseas Websites, in % of Cross-Border Online Shoppers, November 2014
M-Commerce Sales, in AED million, 2013 & 2014
5. Sales & Shares
E-Commerce Sales, in USD billion, 2013 & 2018f
Breakdown of E-Commerce Sales, by Airline Tickets and Other Categories, in % and in USD billion, 2013
B2C E-Commerce Sales, in USD billion, 2010, 2012 & 2014e
B2C E-Commerce Sales of Goods, in AED billion, 2012, 2013 & 2019f
Share of B2C E-Commerce on Total Retail Sales of Goods, in %, 2014 & 2019
6. Users
Internet Penetration, in % of Individuals, 2010 - 2013
Number of Internet Subscriptions, in thousands, 2012 – 2014
7. Products
Online Purchase Intention by Product Categories, in % of Online Shoppers, March 2014
Breakdown of Online Purchase Transactions, by Product Category, 2014e
8. Payment Methods
Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, 3 Months to February 2014
9. Players
Overview of B2C E-Commerce Players, February 2015
Breakdown of B2C E-Commerce Players by Value Share, in %, 2014
Breakdown of Businesses by Main E-Commerce Sales Method, in %, 2013

UAE B2C E-Commerce Market 2015

UAE Leads B2C E-Commerce in the Middle East

The UAE has led the growth of B2C E-Commerce in the Middle East in the past several years by a number of measures. Apart from being the largest online market in terms of sales, it also has the best infrastructure for B2C E-Commerce, with the highest mobile, smartphone, Internet and payment card penetration. With more consumers shopping online every year, the share of B2C E-Commerce on total retail sales of goods in the UAE is forecasted to triple between 2014 and 2019.

The two major trends on the B2C E-Commerce market in the UAE are the rise of M-Commerce and cross-border online shopping. A quarter of online shoppers in the country made their last online purchase on smartphones, as of early 2014. Regarding cross-border, almost two-thirds of all online shoppers purchased directly from foreign E-Commerce merchants last year. Amazon.com and eBay are among the largest players in the country, while a local company, Souq.com, is an unbeaten market leader.


Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report

;