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UAE B2C E-Commerce Market 2018

UAE B2C E-Commerce Market 2018

Doubling of UAE online retail sales by 2021 foreseen in new yStats.com report

While online retail sales presently in the UAE lag behind global averages, there are several factors pointing to a rapid future growth. The nation’s high personal income levels, Internet connectivity and developed infrastructure, along with recent investment in B2C E-Commerce auger well for rapid growth in the near future. The yStats.com report cites authoritative forecasts of a more than a 100% increase in sales by 2021 compared to 2017.

Online shopping trends such as mobile shopping and purchasing from abroad are among the movements that are helping to overcome the preference for brick and mortar shopping in the UAE. Around 90% of the population have Internet access and smartphone penetration is high, according to the yStats.com research.

Souq.com, the largest domestic online merchant was acquired last year by Amazon.com, giving the global operator a large share of sales in the UAE. But traditional store based retailers are rising to the challenge of Amazon’s domination by improving the online shopping experience for their custome


1. Management Summary
2. Overview & International Comparisons
B2C E-Commerce Market Overview and International Comparisons, January 2018
UAE’s Share of B2C E-Commerce Sales in the GCC, in %, 2017e
Retail E-Commerce Sales in the UAE Compared to Saudi Arabia and Other GCC Countries, in USD billion, 2015 – 2020f
Internet Penetration in the UAE, in % of Individuals, Compared to Selected Countries in MENA, 2016
Smartphone Penetration in the UAE, in % of Adults, Compared to Egypt, Jordan, Lebanon, Qatar, Saudi Arabia and Tunisia, March 2017
3. Trends
Devices Used to Access the Internet, in % of Adults, March 2017
Shopping-Related Activities Carried Out Online, in % of Individuals, H2 2016
Share of Online Shoppers Who Purchased via Smartphone, in %, October 2016
Share of Internet Users Definitely Willing to Use or Already Using Retailer App or Loyalty Program Mobile Apps, in %, November 2016
Share of Online Purchases from Overseas Vendors, in % of All Online Purchases, 2016
Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, October 2016
Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in the UAE, October 2016
Top Reasons for Buying From Top 3 Foreign Markets, in % of Online Shoppers in the UAE Buying From the Respective Market, October 2016
4. Sales & Shares
Retail E-Commerce Sales, in USD billion, 2015 – 2020f
E-Commerce Sales, by Airline Tickets, Retail, Entertainment, and Travel, in USD billion, 2015 & 2016
B2C E-Commerce Sales, in AED billion, 2016, 2017 & 2021f
B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2016
5. Users & Shoppers
Internet Penetration, in % of Individuals, 2011 - 2016
Online Shopper Penetration, in % of Internet Users, 2015 & 2016
Breakdown of Preferred Channels for Shopping, by In-Store and Online, in % of Consumers, January 2017
Breakdown of Frequency of Shopping Online, in % of Respondents, 2016
Average Number of Online Purchases per Year, Compared to Global Average and the Middle East and Africa Average, 2016
Average Online Spending Per Purchase, in USD, Compared to Global Average and the Middle East and Africa Average, 2016
Breakdown of Average Monthly Spending on Online Purchases and Payments, in % of Customers Who Shop or Pay Online, 2016 & 2017e
6. Products
Product Categories Purchased Online, in % of Online Shoppers, 2016
Top Product Categories Purchased Online, in % of Online Shoppers, 2016
Breakdown of Willingness to Use Services for Ordering Groceries Digitally for Home Delivery, in % of Internet Users, 2016
B2C E-Commerce Sales of Electronics, in AED billion, 2016 & 2017e
7. Payment
Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2016
Share of Consumers Who Believe That Retailers They Shop at Deploy Payment Security Tools to Prevent Fraud, by Retailers and Online Retailers, in %, 2016
8. Delivery
Retailers’ Perceptions of Customers’ Attitude to E-Commerce Delivery, in % of Respondents, October 2017
Share of Online Shoppers Who Believe Click & Collect Is Important, in %, Compared to the Regional Average, 2016
9. Players
B2C E-Commerce Players Overview, January 2018
Market Share of Amazon and Souq in B2C E-Commerce, in %, 2015 & 2016
Top 5 Online Shopping Websites, incl. Total Number of Visits, in millions, UAE’s Share of Total Visits, in %, Average Visit Duration, Pages Per Visit and Bounce Rate, December 2017

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