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Thailand B2C E-Commerce Market 2019

Thailand B2C E-Commerce Market 2019

Online retail sales in Thailand projected to continue strong growth: yStats.com report.

Internet connection increase and social media shopping result in more online shoppers
Thailand’s constant rate of growth of internet connectivity and the growing comfort of connected individuals in making purchases online have made the country the second largest B2C E-Commerce market in the Southeast Asia region, after Indonesia. The trends of mobile and social shopping combine to a degree that forecasts cited in the yStats.com reflect an annual grow rate of online retail sales above 20% through 2025.

Thai online shoppers buy from regional merchants as well as global providers
The top two online shopping sites in Thailand, have their home base in regional neighbor Singapore. Lazada and Shopee are the most visited destinations from both fixed computers and mobile screens, according to the yStats.com publication. Thailand’s leading retail conglomerate, Central group, is partnering with China’s JD.com to provide locally flavored competition for the attention of the nation’s growing number of online shoppers.


1. Management Summary
2. Overview & International Comparisons
B2C E-Commerce Market Overview and International Comparisons, May 2019
M-Commerce Share of Total Retail E-Commerce Sales, in %, by China, India, Indonesia, South Korea, Thailand, the UK and the USA, in % of Total Retail E-Commerce Sales, 2018
B2C E-Commerce Sales by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, in USD billion, 2015, 2018e & 2025f, and CAGR, in %, 2018e - 2025f
B2C E-Commerce Sales, in USD billion, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2018e & 2023f, and CAGR, in %, 2018e - 2023f
Digital Payment Service Penetration, in % of Respondents, by Country, Q2 2018
Top 10 Most Visited E-Commerce Platforms by Country, Q1 2019
Top 10 Shopping Apps by Most Active Monthly Users, by Country, Q1 2019
3. Trends
Breakdown of Internet Traffic by Device, in %, 2018
Devices Used to Access the Internet, in % of Internet Users, Q1 2017 & Q1 2018
Shopping-Related Activities Carried Out Online, in % of Internet Users, 2018
M-Commerce Sales, in USD million, and Penetration, in %, 2017-2021f
Cross-Border Online Shopper Penetration, in % of Online Shoppers, May 2018
Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2018
Top Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, May 2018
Share of Internet Users Who Consider Social Media as the Top Channel for Product Discovery, in %, and Share of Online Shoppers Who Made Purchases via This Channel, in %, 2018
4. Sales & Shares
B2C E-Commerce Sales of Companies in Thailand, in THB billion, 2014-2018e
Retail E-Commerce Sales, in USD billion, 2016, 2018e, 2025f
B2C E-Commerce Share of Total Retail Sales, in %, 2018
5. Internet Users & Online Shoppers
Internet Penetration, in % of Individuals, 2011 - 2018e
Internet Penetration, by Age Group, in % of Individuals, Q1 2017 & Q1 2018
Activities Carried Out Online, incl. Shopping, in % of Internet Users, July 2018
Number of Online Shoppers, in thousands, and Penetration, in % of Internet Users, by Location, Gender, and Age Group, Q1 2017 & Q1 2018
Breakdown of Online Shoppers, by Age Group and Gender, in %, Q1 2018
Breakdown of Average Online Spending Amount per Year, in % of Online Shoppers, Q1 2017 & Q1 2018
6. Products
Breakdown of Product Category Purchased Online, in % Online Shoppers, 2018e
Product Categories Purchased in E-Commerce, in % of Online Shoppers, Q1 2018
7. Payment
Payment Methods Used in E-Commerce, by Number of Online Shoppers and Percentage of Online Shoppers, Q1 2017 & Q1 2018
8. Delivery
Breakdown of Positive Aspects of Lazada and Shopee, in % of Online Shoppers, May 2018
Top Barriers to Cross-Border Online Shopping, incl. Delivery-Related, in % of Non Cross-Border Online Shoppers, May 2018
9. Players
Overview of E-Commerce Players, May 2019
Top 10 E-Commerce Websites, by Average Monthly Visits, in millions, Q1 2019
Top 5 E-Commerce Players by Market Share, in %, 2018
Breakdown of Online Shoppers of Lazada and Shopee by Age Group, in %, 2018e

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