Southeast Asia B2C E-Commerce Market 2021

Southeast Asia B2C E-Commerce Market 2021

B2C E-Commerce market in Southeast Asia accelerated even further in 2020, says yStats.com.

Asian B2C E-Commerce market continued accelerating during the COVID-19 pandemic in 2020

The B2C E-Commerce market in Asia saw significant growth during the coronavirus pandemic and was expected to continue its leadership over other world regions. Moreover, as a result of consumers’ shopping behavior shift towards online purchasing, numerous E-Commerce platforms generated considerable revenue since the start of the COVID-19 pandemic. There were several major players in the online market, Amazon, JD.com, Pinduoduo, Shopee, Lazada were among them. These platforms had a significant number of sales, a high inflow of new consumers and an increased number of visits over the last 6 months of 2020. Besides, to contribute to the development of online retail, some companies received investments and, thus, increased their value on the market. Many E-Commerce platforms also increased their cross-border selling, by operating abroad and introducing foreign retailers on their platform.

The downward trend of the online travel segment’s GMV was projected to recover gradually from 2021 to 2025

Although the Internet economy overall witnessed increasing value, the online travel gross merchandise value declined significantly in 2020, even by over 50% in some countries. Having said that, this sector’s value was still projected to gain momentum and grow back gradually by 2025.


1. Management Summary
2. Regional Overview
B2C E-Commerce Market Overview, February 2021
Asia-Pacific’s Share of Global Retail E-Commerce Sales, in %, 2020e
Retail E-Commerce Sales Value, by Selected Regions, in USD billion, 2020e
Retail E-Commerce Sales Growth, by Region, by Selected Regions, and Year-on-Year Change, in %, 2020e
Percentage of Consumers, Who Purchase Online More in the Last Few Months, by Selected Countries, incl. Australia, India and Vietnam, in % of Respondents, 2020
Share of Mobile Sales, in % of All Online Travel Sales, 2020
Digital Travel Sales Value Per Capita, by Selected Countries, in USD, 2020 & 2025f
Percentage of New Online Consumers, by Geolocation, by Selected Countries, in % of Respondents, 2020
3. Indonesia
B2C E-Commerce Market Overview, February 2021
B2C E-Commerce Transaction Value, in IDR trillion, 2017, 2018 & 2020e
E-Money Sales Value and Volume, in IDR trillion, in billions, 2019 & January - November 2020
Internet Economy Market Size, in USD billion, by Categories, incl. E-Commerce, Online Media, Online Travel, Transport & Food, 2015, 2019, 2020e & 2025f
E-Commerce Gross Merchandise Value, in USD billion, 2019 - 2020e & 2025f
Number of Sessions Performed on Financial Apps, in billions, June 2019 & June 2020
Share of Preferred Payment Method For Shopping Online, in % Respondents, May 2020
Top 10 E-Commerce Websites of Indonesia, by Number of Website Visits, AppStore/PlayStore Rank, Number of Followers on Social Media Platforms, and Number of Employees, Q3 2020
Share of E-Wallets Usage, in % of Respondents, Q2 2020
4. Vietnam
B2C E-Commerce Market Overview, February 2021
Value of B2C E-Commerce, in VND trillion, and Year-on-Year Change, in %, 2019 - 2024f
Top 10 E-Commerce Websites of Vietnam, by Number of Website Visits, AppStore/PlayStore Rank, and Number of Followers on Social Media Platforms, Q3 2020
Internet Economy Market Size, in USD billion, by Categories, incl. E-Commerce, Online Media, Online Travel, Transport & Food, 2015, 2019, 2020e & 2025f#
5. Malaysia
B2C E-Commerce Market Overview, February 2021
B2C E-Commerce Market Value, in USD billion, 2020e & 2025f
Value of B2C E-Commerce, in MYR billion, 2019 - 2024f
Top 10 E-Commerce Websites of Malaysia, by Number of Website Visits, AppStore/PlayStore Rank, Number of Followers on Social Media Platforms, and Number of Employees, Q3 2020
Internet Economy Market Size, in USD billion, by Categories, incl. E-Commerce, Online Media, Online Travel, Transport & Food, 2015, 2019, 2020e & 2025f
Share of Transactions and Share of Transactions Value, by Payment Instrument, in % of Total Transactions, 2019 & 2024f
6. Thailand
B2C E-Commerce Market Overview, February 2021
E-Commerce Value, in EUR billion, 2019 - 2020e
Internet Economy Market Size, in USD billion, by Categories, incl. E-Commerce, Online Media, Online Travel, Transport & Food, 2015, 2019, 2020e & 2025f
Top 10 E-Commerce Websites of Thailand, by Number of Website Visits, AppStore/PlayStore Rank, and Number of Followers on Social Media Platforms, Q3 2020
7. Singapore
B2C E-Commerce Market Overview, February 2021
B2C E-Commerce Market Value, in SGD billion, 2019 & 2020e & 2024f
Top 10 E-Commerce Websites of Singapore, by Number of Website Visits, AppStore/PlayStore Rank, Number of Followers on Social Media Platforms, and Number of Employees, Q3 2020
Internet Economy Market Size, in USD billion, by Categories, incl. E-Commerce, Online Media, Online Travel, Transport & Food, 2015, 2019, 2020e & 2025f
8. The Philippines
B2C E-Commerce Market Overview, February 2021
Internet Economy Market Size, in USD billion, by Categories, incl. E-Commerce, Online Media, Online Travel, Transport & Food, 2015, 2019, 2020e & 2025f
Top 10 E-Commerce Websites of The Philippines, by Number of Website Visits, AppStore/PlayStore Rank, and Number of Followers on Social Media Platforms, Q3 2020

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