Market Research Logo

South Korea B2C E-Commerce Market 2018

South Korea B2C E-Commerce Market 2018

M-Commerce propels continued growth of online retail in South Korea says yStats.com report

A new report out of Germany-based secondary market research firm yStats.com, “South Korea B2C E-Commerce Market 2018” points to mobile phone penetration and smartphone shopping as drivers of the continued expansion of South Korea’s already advanced online retail market. Recent rapid gains in the food and beverage sector also drive digital sales growth.

Already a regional and world leader in B2C E-Commerce, with over 20% of total retail sales attributed to online purchases last year, further growth is projected for South Korea. According to sources cited in the yStats.com report, mobile commerce will propel that continued growth, as most South Korean online shoppers already make over half their purchases through smartphone. An even greater portion of online sales of food and beverage are through mobile device.

Credit card remains the leader of E-Commerce payments in South Korea. Nevertheless, the yStats.com report indicates that mobile payment services such as Samsung Pay, Naver Pay and Kakao Pay are growing in acceptance.

As to the E-Commerce merchants in South Korea, eBay Korea is the market leader, whiles its competitors, 11Street, Naver, and brick and mortar based Lotte also rank high on the list of online sales volume pacesetters cited in the new yStats.com publication.


1. Management Summary
2. Overview & International Comparisons
Overview of B2C E-Commerce Market and International Comparisons, April 2018
Top 10 Countries Worldwide by Online Shopper Penetration, in % of Internet Users, incl. South Korea, Q2 2017
Retail E-Commerce Sales, in USD billion, by Australia, China, Japan, India and South Korea, 2018f
B2C E-Commerce Sales, in USD million, 2016 & 2021, Online Spending Per Capita, in USD, and B2C E-Commerce Share of Total Retail Sales, in %, by China, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Thailand, Vietnam, 2016
E-Commerce Share of FMCG Retail Sales in South Korea Compared to Selected Countries, in %, 2017e
Share of Online Shoppers Who Make At Least Half of Their Online Purchases via Marketplaces, in % of Online Shoppers, by China, India, Japan and South Korea, August 2017
Share of Internet Users Accessing the Internet via Smartphone, in % of Internet Users, by Australia, China, Japan, India, Taiwan, Thailand, South Korea, Singapore, Malaysia, and Vietnam, 2017
3. Trends
Breakdown of Internet Traffic by Device, in %, March 2018
Devices Used for Shopping Online, in % of Online Shoppers, September 2017
Channels Used to Research and Purchase Products and Services, in % of Online Shoppers, January 2018
Average Online Purchase Value, by PC and Mobile Shopping, in KRW, January 2018
Product Categories Purchased Online, by Mobile and PC, in % of Online Shoppers, January 2018
M-Commerce Sales, in KRW trillion, and Share of E-Commerce Sales, in %, 2013-2017
M-Commerce Sales by Product Category, in KRW million, and M-Commerce Share of E-Commerce Sales in Each Category, in %, 2016 & 2017
O2O Services Used, in % of Mobile Device Users, June 2017
Top 3 Countries Purchased From in Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2017
4. Sales & Shares
Retail E-Commerce Sales, in KRW trillion, and Year-on-Year Change, in %, 2010-2017
E-Commerce Share of Total Retail Sales, in %, 2017
Retail E-Commerce Sales, in USD billion, 2016 & 2018f
B2C E-Commerce Sales, in USD billion, 2016 & 2021f
B2C E-Commerce Share of Total Retail Sales, in %, 2016
5. Users & Shoppers
Number of Internet Users, in millions, and Penetration, in % of Individuals, 2010 – 2017e
Online Shopper Penetration, by Device, in % of Internet Users, 2016 & 2017
Breakdown of Frequency of Online Shopping, in % of Online Shoppers, 2016 & 2017
Breakdown of Average Monthly Online Shopping Spending, in % Online Shoppers, 2017
6. Products
E-Commerce Sales by Product Category, in KRW billion, 2016 & 2017, and Year-on-Year Change, in %, 2017 vs. 2016
Top 10 Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
B2C E-Commerce Sales of Food and Drinks, in USD billion, 2016 & 2021f
7. Payment
Daily Average Personal Credit Card Payment Value by Major Consumption Types, incl. Online and Home Shopping, in KRW billion, H1 2016 - H1 2017
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2016 & 2017
Payment Methods Used in Online Shopping, in % of Online Shoppers, by PC and Mobile, September 2017
Top 5 Mobile Payment Services by Payment Volume, in KRW billion, January-August 2017
8. Delivery
Problems Encountered When Shopping Online, in % of Online Shoppers, 2017
Share of Cross-Border Online Shoppers Who Used Parcel Tracking Services, in % of Cross-Border Online Shoppers Who Had Been Offered Parcel Tracking, 2017
Overview of Delivery Options Offered by the Top 2 E-Commerce Players, April 2018
9. Players
Overview of B2C E-Commerce Players, April 2018
Turnover of Selected Major E-Commerce Platforms, in KRW trillion, 2017e
Top 10 E-Commerce Websites by Unique Visitors, in millions, and Reach, in %, March 2018
Top 10 E-Commerce Mobile Applications by Unique Users, in millions, and Reach, in %, March 2018

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report