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North America B2C E-Commerce Market 2015

North America B2C E-Commerce Market 2015

New yStats.com Report Reveals that Canada Will Outpace USA in B2C E-Commerce Growth.

Germany-based secondary market research company yStats.com has published a new report about the world’s second largest region in B2C E-Commerce sales. The publication, titled “North America B2C E-Commerce Market 2015,” reveals that Canada is expected to outpace the USA in B2C E-Commerce growth, but the USA is still predicted to account for the lion’s share of the region’s sales.

North America was the world’s second largest B2C E-Commerce market in 2014. In the next few years, this region’s share of global B2C E-Commerce sales is predicted to decline slightly, primarily due to the expanding share of the faster growing Asia-Pacific region. In 2015, B2C E-Commerce sales in North America are predicted to rise by a small double-digit percentage, with the USA still accounting for more than 90% of the pie. The USA is reported to be more advanced than Canada both in online shopper penetration and in B2C E-Commerce’s share of total retail sales. Consequently, Canada is forecasted to slightly lead the USA in terms of B2C E-Commerce’s growth rate through 2019, as yStats.com’s report shows.

Another finding of yStats.com’s report is that the rise of M-Commerce and omnichannel retail is an important trend both in the USA and in Canada. U.S. M-Commerce sales are projected to be dominated by sales generated through tablets, while in Canada mobile browsers were ahead of applications in terms of usage for mobile shopping at the end of 2014. In Canada, cross-border online shopping is also significant, though its importance is expected to somewhat lessen as the Canadian currency has weakened with respect to the U.S. dollar.

Regarding B2C E-Commerce players, the USA is home to some of the world’s largest companies in terms of online retail sales and U.S. merchants dominate in both domestic and the Canadian markets. Amazon.com is the leader in both countries, with a double-digit market share, according to yStats.com’s new report. In order to compete with Amazon, some major U.S. retailers, including Wal-Mart and Target, heavily invest in expanding their E-Commerce capabilities. Nevertheless, online pure-plays remain at the forefront of the B2C E-Commerce’s growth in North America.


1. Management Summary
2. Regional
Breakdown of Global B2C E-Commerce Sales, by Region, incl. North America, in %, 2014 & 2019f
B2C E-Commerce Share of Total Retail Sales, by Region, incl. North America, in %, 2015e
Top 10 Countries Worldwide by B2C E-Commerce Sales, incl. the USA and Canada, in USD billion, and in % CAGR, 2013 - 2018f
B2C E-Commerce Sales in North America, in USD billion, 2014 & 2015f
Breakdown of B2C E-Commerce Sales in North America, by Country, in % and in USD billion, 2015f
B2C E-Commerce CAGR in North America, by Country, in %, 2014-2019f
B2C E-Commerce Share of Total Retail Sales in North America, by Country, in %, 2013 - 2018f
Online Shopper Penetration in North America, by Country, in % Internet Users, 2014
Mobile Shopper Penetration in North America, in % Internet Users, by Purchased a Product on Mobile and Searched for a Product or Service on Mobile to Buy, Q4 2014
Breakdown of Frequency of Cross-Border Online Shopping in North America, by Country, in % of Online Shoppers, April 2015
Share of Online Shoppers in North America Choosing Delivery of Four Days and Longer, by Country, in %, February 2015
3. USA
3.1. Overview
B2C E-Commerce Overview and International Comparisons, November 2015
3.2. Trends
M-Commerce Sales, by Smartphones and Tablets, in USD billion, 2015f - 2020f
Research and Purchase Methods Used, in % of Online Shoppers, January 2015
3.3. Sales & Shares
B2C E-Commerce Sales, in USD billion, and in % Share of Total Retail Sales, Q1 2013 - Q2 2015
B2C E-Commerce Sales Forecasts, in USD billion, by Comparative Estimates, 2014 - 2019f
3.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2011 - 2014
Online Shopper Penetration, in % of Internet Users, July 2015
3.5. Products
Top 3 Product Categories Purchased Online, in % of Online Shoppers, July 2015
B2C E-Commerce Sales and Share, by Selected Product Categories, incl. “Computer and Consumer Electronics”, “Apparel and Accessories”, “Toys and Hobby”, in USD billion and in %, 2013 - 2018f
3.6. Payment
Breakdown of Most Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2014
3.7. Delivery
Overview of B2C E-Commerce Delivery, September 2015
3.8. Players
B2C E-Commerce Player Overview, November 2015
Top 10 U.S. Retailers by Global B2C E-Commerce Sales, incl. B2C E-Commerce Sales, in % Year-on-Year Change and in % Share of Total Retail Revenue, 2013
Top 9 Fastest Growing B2C E-Commerce Retailer, incl. Sales in the USA and Worldwide, in USD million, 2014, % Year-on-Year Growth 2013/2014, % share of USA in Worldwide Sales, 2014
Top 10 U.S. Retailers by Unique Monthly Visitors, by Devices Used to Access, incl. Desktop, Mobile and Mobile-Only, in millions, and Share of Mobile Only in Total, in %, January 2015
4. Canada
4.1. Overview
B2C E-Commerce Overview and International Comparisons, November 2015
4.2. Trends
Retail Activities Carried Out On Smartphones, by Browser and Application, in % of Smartphone Subscribers, December 2014
Breakdown of Online Spending, by Country of Origin of the Seller, in %, July 2014
4.3. Sales & Shares
B2C E-Commerce Sales, in CAD billion, by Comparative Estimates, 2014 - 2019f
B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, 2014 - 2019f
4.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2010 - 2014
Online Shopper Penetration, in % Internet Users, 2014 & 2019f
4.5. Products
Top 6 Product Categories Purchased Online, in % of Online Shoppers, March 2014
4.6. Payment
Breakdown of Payment Methods Most Used in Online Shopping, in % of Online Shoppers, April 2015
4.7. Delivery
Share of Online Shoppers Rating Shipping Cost as the Most Important Factor in Purchasing, and Willing to Choose Postal Services to Lower Delivery Cost, in %, February 2015
4.8. Players
B2C E-Commerce Player Overview, November 2015
Top E-Commerce Websites by Share of Total Website Visits, in %, September 2014 & September 2015

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