Middle East B2C E-Commerce and Payment Market 2020 & COVID-19's Impact

Middle East B2C E-Commerce and Payment Market 2020 & COVID-19's Impact

The COVID-19 Outbreak Increased Online Shopping in the Middle East

The Middle Eastern countries boost online retail during coronavirus pandemic

B2C E-Commerce’s share of total retail sales in the UAE was the highest among its Middle Eastern neighbors such as Saudi Arabia, Qatar and Oman but was much lower than the mature online retail markets such as China and the UK. This share is expected to further increase during the COVID-19 pandemic due to the growing share of consumers switching to online shopping, according to the new yStats.com report. The lockdown measures have brought significant changes in shopping trends such as consumers throughout the region purchased more products online than they would have normally bought in-store during the COVID-19 lockdown period.

Digital payment methods are on the rise in the Middle East due to the COVID-19 crisis

Another interesting fact highlighted in the yStats.com report is that since the outbreak of COVID-19, making transactions via digital payment methods is preferred by consumers in selected Middle Eastern countries. A major portion of shoppers also switched to digital banking methods to make payments in Israel during the health crisis. Furthermore, the use of contactless payments has greatly increased in the UAE, with a major share of consumers planning to stick with contactless payments even after the pandemic is over.


1. Management Summary
2. Regional
B2C E-Commerce Share of Total Retail Sales, in %, by Selected Countries Worldwide, 2019
Internet Penetration, in % of Adults, by Selected Countries in MENA, 2019
Breakdown of Total E-Commerce Sales by Cross-Border and Domestic, in %, 2016 & 2019
Cross-Border E-Commerce Imports to Saudi Arabia and the UAE, in USD billion, 2016 & 2019
Share of SMBs in the GCC Exporting Products, in %, and Share of SMBs Selling Online, in %, 2019
Online Shopper Penetration, in % of Internet Users, And Internet Users, in % of Population and in million, By Selected Countries, March-April 2020
Share of Online Shoppers Buying More Online Compared to Pre-COVID-19, by Selected Countries, in % , March-April 2020
Overview of Selected Leading FinTech Startups in the Payments Sector in MENA, incl. Company Name, Solution, Funding, Country and Year Established, September 2019
Overview of Selected Leading Cross-Border E-Commerce Players Used by Online Shoppers, January 2020
3. Saudi Arabia
B2C E-Commerce Market Overview and International Comparisons, July 2020
COVID-19 Impact on B2C E-Commerce, July 2020
Year-on-Year Increase in The Number of Orders Placed Online, in %, April 2019 & April 2020
Mobile Share of Internet Traffic, in %, July 2020
Top 10 Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, July 2020
B2C E-Commerce Share of Total Retail Sales, in %, 2019e
Annual B2C E-Commerce Sales Estimate By Pre-Lockdown, During Lockdown and By the End of 2020, in USD billion, June 2020
Online Shopper Penetration, in % of Internet Users, 2019
Share of Adults Who Started Using New Digital Shopping Methods During COVID-19, in %, June 2020
Product Categories Purchased Online, in % of Online Shoppers, 2019
Share of Online Shoppers Purchasing Selected Product Categories Online, by Before COVID-19 and After COVID-19, in %, June 2020
Share of Consumers Planning to Buy Selected Product Categories Online During Ramadan Post-COVID-19 Compared With Pre-COVID-19 Outbreak, in %, May 2020
Selected Digital Activities Conducted More Often Or Tried For the First Time Since the COVID-19 Outbreak, in % of Adults, June 2020
Attitudes to Contactless Payments During COVID-19 Outbreak, in %, April 2020
Payment Methods Used in E-Commerce, in % of Online Shoppers, by Saudi and Non-Saudi and by Gender, 2019
Delivery Methods, Time and Charges Offered by the Two Selected Leading E-Commerce Websites, July 2020
B2C E-Commerce Players Overview, July 2020
Top Online Shopping Websites, incl. Total Number of Visits, in millions, Saudi Arabia’s Share of Total Visits, in %, Average Visit Duration, Pages Per Visit and Bounce Rate, June 2020
4. UAE
B2C E-Commerce Market Overview and International Comparisons, July 2020
Growth in Orders Placed on International Websites in January, March & April 2020, in % of The Number of Orders in October 2020
Annual B2C E-Commerce Sales Estimate By Pre-Lockdown, During Lockdown and By the End of 2020, in USD billion, June 2020
B2C E-Commerce Share of Total Retail Sales, in %, 2019e
Share of Consumers Changing Their Shopping Habits During COVID-19 Outbreak, in %, April 2020
Share of Adults Who Started Using Digital Shopping Methods During COVID-19, in %, June 2020
Share of Online Shoppers Purchasing Selected Product Categories Online, by Before COVID-19 and After COVID-19, in %, June 2020
Product Categories Purchased Online During COVID-19, in % of Online Shoppers, April 2020
Share of Internet Users Who Have Food or Groceries Delivered to Their Homes More Frequently Due to COVID-19 Outbreak, in %, March 2020
Share of Consumer Paying By Cash or Using Digital Payment Methods When Shopping at Stores During COVID-19 Outbreak, in %, June 2020
Breakdown of Consumer Using Digital Payments More Than Paying in Cash When Shopping in Store During COVID-19 Outbreak, in %, June 2020
Attitudes to Contactless Payments During COVID-19 Outbreak, in %, April 2020
Delivery Methods, Time and Charges for the Top 2 E-Commerce Websites, July 2020
B2C E-Commerce Players Overview, July 2020
Number of Licenses Issued to Different Sectors, incl. E-Commerce, May 2020
5. Israel
Share of Devices Used to Complete Online Purchases, By PC/Laptop and Mobile, in % of Internet Users, December 2019
B2C E-Commerce Market Overview and COVID-19’s Impact, July 2020
Share of Consumers Who Go Online to Shop, in %, July 2020
Share of Consumers Who Make Payments and Shop Online Via Websites, in %, July 2020
Share of Consumers Using Digital Banking Services, in %, July 2020
Breakdown of E-Commerce Transactions by Payment Methods, in %, August 2019
Share of Respondents Who Are Using Less Cash Since Adopting Mobile Payment Apps, in %, 2019
Products and Services Paid for via Mobile Apps, in % of Consumers, 2018 & 2019
Preferred Shopping Sites for Online Shoppers, in %, November 2019
6. Iran
Breakdown of Internet Traffic by Device, in %, July 2020
B2C E-Commerce Sales, in USD billion, 2019e & 2023f
Year-on-Year Growth In The Sales of E-Commerce Transactions, in USD billion, August 2020
Share of E-Businesses Focused on Sales of Goods and Services Sector, in %, August 2020
7. Qatar
E-Commerce Penetration, in % of Consumers, 2018 & 2019
B2C E-Commerce Market, in USD billion, 2017 & 2020f
Consumers Who Are Willing To Use E-Commerce, in %, October 2019
Consumers Who U se E-Commerce to Save Time, in %, October 2019
8. Kuwait
Breakdown of Internet Traffic by Device, in %, July 2020
Value of E-Commerce Sales, in USD billion, and Population Shopping Online, in %, March 2020
B2C E-Commerce Sales, in USD billion, 2017 & 2020f
B2C E-Commerce Share of Total Retail Sales, in %, 2019e
Top Online Shopping Websites, incl. Total Number of Visits, in millions, Kuwait’s Share of Total Visits, in %, Average Visit Duration, Pages Per Visit and Bounce Rate, July 2020
9. Lebanon
Breakdown of Internet Traffic by Device, in %, July 2020
B2C E-Commerce Market Overview and COVID-19’s Impact, June 2020
B2C E-Commerce Sales, in USD billion, 2017 & 2020f
Share of Internet Users Who Had Food or Groceries Delivered to Their Homes More Frequently Due to COVID-19 Outbreak, in %, March 2020
Top 10 Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, August 2020
10. Jordan
Breakdown of Internet Traffic by Device, in %, July 2020
Internet Penetration, in % of Adults, December 2017 & 2019
B2C E-Commerce Market Overview and COVID-19’s Impact, July 2020
B2C E-Commerce Sales, in USD billion, 2017 & 2020f
Share Of Internet Users Purchasing More Products Online That They Would Normally Buy In-Store Compared To One Month Before As A Result Of The Pandemic, in %, March-April 2020
Mobile Payment Transaction Value, in JOD million, and Number of Transactions, in thousands, January 2019 - December 2019
Breakdown of Mobile Payment Transactions by Type, by Number and Value, in %, December 2019
Top 10 Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, August 2020
11. Bahrain
Breakdown of Internet Traffic by Device, in %, July 2020
B2C E-Commerce Market Overview and International Comparisons, July 2020
B2C E-Commerce Sales, in USD billion, 2017 & 2020f
Online retail Sales, in % of Total Retail Sales, November 2019
Top 10 Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, August 2020
12. Oman
Breakdown of Internet Traffic by Device, in %, July 2020
B2C E-Commerce Sales, in USD billion, 2017 & 2020f
E-Commerce Sales, in % of Total Retail Sales, November 2019
Share of Online Shoppers Paying Online For Their E-Commerce Purchases, in %, 2019
Top 10 Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, September 2020

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