Middle East B2C E-Commerce Market 2018
Fast growth of online retail expected in Middle East, says yStats.com report
Germany-based secondary market research firm yStats.com’s new publication, “Middle East B2C E-Commerce Market 2018”, reports on the growth of online retail in nine countries of the region. Improvements in infrastructure and increased Internet connectivity are among the factors pointing to near-term growth of B2C E-Commerce.
Retail E-Commerce sales in the countries of the Middle East are projected to increase significantly between 2017 and 2020. The main impulse for the rapid growth is increased Internet penetration, already surpassing 90% in many nations of the region. Shoppers are also warming to the idea of online shopping, though the tradition of brick and mortar shopping remains strong. Forecasts cited in the yStats.com publication indicate an annual cumulative growth rate that will result in the doubling of online retail sales by 2020 compared to 2017 for the Gulf countries.
In addition to the preference for in-store shopping, other barriers to development of online retail in the Middle East include a preference for cash payment and challenges with last mile delivery. Nevertheless, most countries covered in the yStats.com publication are responding to the efforts of international merchants such as Amazon.com and AliExpress.com as well as local online retailers including Souq.com to promote online shopping.
- 1. Management Summary
- 2. Regional
- E-Commerce Sales, by Airlines, Retail, Entertainment, and Travel, in USD billion, by Jordan, Kuwait, Lebanon, Qatar, Saudi Arabia and UAE, in USD billion, 2016
- Internet Penetration, in % of Individuals, by Bahrain, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, UAE, 2016
- Smartphone Penetration, in % of Adults, by Jordan, Lebanon, Qatar, Saudi Arabia, and UAE, March 2017
- Devices Used to Access the Internet, in % of Adults, by Jordan, Lebanon, Qatar, Saudi Arabia, and UAE, March 2017
- Retail E-Commerce Sales in the GCC, by the UAE, Saudi Arabia and Other GCC Countries, in USD billion, 2015 – 2020f
- Breakdown of Retail E-Commerce Sales in the GCC, by Countries, in %, 2015 & 2020f
- Breakdown of Devices Used for Browsing & Researching and for Purchasing & Checkout, in % of Online Shoppers in the GCC, October 2016
- Breakdown of Frequency of Webrooming and Showrooming, in % of Online Shoppers in the GCC, October 2016
- Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers in the GCC, October 2016
- Share of Local Millennials in the GCC Buying From Local and from International Sites, in %, July 2017
- Product Categories to Purchase Online, in % of Local Millennials in the GCC, July 2017
- Top 3 Barriers to Online Shopping, in % of Local Millennials in the GCC Who Did Not Shop Online, July 2017
- 3. UAE
- 3.1. Overview
- B2C E-Commerce Market Overview and International Comparisons, January 2018
- 3.2. Trends
- Devices Used to Access the Internet, in % of Adults, March 2017
- Share of Online Shoppers Who Purchased via Smartphone, in %, October 2016
- Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, October 2016
- Top Reasons for Buying From Top 3 Foreign Markets, in % of Online Shoppers in the UAE Buying From the Respective Market, October 2016
- 3.3. Sales & Shares
- Retail E-Commerce Sales, in USD billion, 2015 – 2020f
- E-Commerce Sales, by Airlines, Retail, Entertainment, and Travel, in USD billion, 2015 & 2016
- B2C E-Commerce Sales, in AED billion, 2016, 2017 & 2021f
- B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2016
- 3.4. Users & Shoppers
- Internet Penetration, in % of Individuals, 2011 - 2016
- Online Shopper Penetration, in % of Internet Users, 2015 & 2016
- Breakdown of Preferred Channels for Shopping, by In-Store and Online, in % of Consumers, January 2017
- Breakdown of Frequency of Shopping Online, in % of Respondents, 2016
- 3.5. Products
- Product Categories Purchased Online, in % of Online Shoppers, 2016
- Top Product Categories Purchased Online, in % of Online Shoppers, 2016
- 3.6. Payment
- Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2016
- 3.7. Delivery
- Retailers’ Perceptions of Customers’ Attitude to E-Commerce Delivery, in % of Respondents, October 2017
- 3.8. Players
- B2C E-Commerce Players Overview, January 2018
- Market Share of Amazon and Souq in B2C E-Commerce, in %, 2015 & 2016
- Top 5 Online Shopping Websites, incl. Total Number of Visits, in millions, UAE’s Share of Total Visits, in %, Average Visit Duration, Pages Per Visit and Bounce Rate, December 2017
- 4. Saudi Arabia
- 4.1. Overview
- B2C E-Commerce Market Overview and International Comparisons, January 2018
- 4.2. Trends
- Devices Used to Connect to the Internet, in % of Adults, March 2017
- Share of Online Shoppers Who Make Purchases via Smartphone, in %, May 2017
- Share of Online Shoppers Who Purchased via Social Media Sites or Applications, in %, May 2017
- Origins of Online Purchases Made in the Previous 12 Months, in % of Online Shoppers, May 2017
- 4.3. Sales & Shares
- B2C E-Commerce Sales, in SAR billion, 2016 and Annual Growth Forecast for the Next Years, in %, as of August 2017
- E-Commerce Sales, by Airlines, Retail, Entertainment, and Travel, in USD billion, 2015 & 2016
- Retail E-Commerce Sales, in USD billion, 2015 – 2020f
- B2C E-Commerce Share of Total Retail Sales, in % 2017e
- 4.4. Users & Shoppers
- Number of Internet Users, in millions, and Penetration, in % of Individuals, 2011 – 2016 & Q2 2017
- Online Shopper Penetration, in % of Respondents, May 2017
- Breakdown of Frequency of Shopping Online, in % of Online Shoppers, May 2017
- Breakdown of Perception of Security of Online Shopping, by Online Shoppers and Non-Online Shoppers, May 2017
- 4.5. Products
- Product Categories Purchased Online, in % of Online Shoppers, 2016
- Channels Used to Purchase Selected Product Categories, by Online, Offline and Both, in % of Respondents, May 2017
- Channels Used to Purchase Selected Categories of Services, by Online, Offline and Both, in % of Respondents, May 2017
- 4.6. Payment
- Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2016
- Breakdown of Payment Methods Most Used in Online Shops According to E-Commerce Merchants, in % of Surveyed E-Commerce Merchants, June 2017
- 4.7. Delivery
- Problems Most Commonly Encountered by E-Commerce Merchants, in % of Surveyed E-Commerce Merchants, June 2017
- 4.8. Players
- B2C E-Commerce Players Overview, January 2018
- Website Traffic Shares of the Leading Online Shopping Websites, in %, February 2015 & February 2017
- 5. Israel
- 5.1. Overview
- B2C E-Commerce Market Overview and International Comparisons, January 2018
- 5.2. Trends
- Breakdown of Devices Used to Access the Internet, in % of Respondents, May 2017
- Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, October 2016
- Number of Cross-Border Online Shoppers, in millions, 2013 & 2016
- 5.3. Sales & Shares
- B2C E-Commerce Sales, by International and Local Sites, in ILS billion, 2013 & 2016
- B2C E-Commerce Share of Total Retail Sales, in %, 2016
- 5.4. Users & Shoppers
- Internet Penetration, in % of Individuals, 2011 - 2016
- Online Shopper Penetration, in % of Internet Users, 2016
- Number of Online Shoppers, in millions, 2013 & 2016
- Breakdown of Frequency of Online Shopping, in % of Respondents, May 2017
- Perceived Advantages of Online Shopping, in % of Internet Users, September 2016
- Perceived Disadvantages of Online Shopping, in % of Internet Users, September 2016
- Average Number of Online Purchases, per Month and per Year, September 2016
- 5.5. Products
- Breakdown of Spending on Selected Product Categories by Channel, According to Buyers in Each Category, in %, September 2016
- 5.6. Players
- Top 5 Most Visited Online Shopping Sites, by Rank, by Local and International, June 2017
- 6. Iran
- 6.1. Overview
- B2C E-Commerce Market Overview and International Comparisons, January 2018
- 6.2. Sales & Shares
- B2C E-Commerce Sales, in IRR billion, 2010 & 2015
- B2C E-Commerce Share of Total Retail Sales, in %, 2017e & 2019f
- 6.3. Users & Shoppers
- Internet Penetration, in % of Individuals, 2011 - 2016
- Selected Types of Activities Carried Out Online, incl. E-Commerce, in % of Internet Users, March 2016
- 6.4. Payment
- Top 5 Merchant Acquirers, incl. Number of Transactions, in millions, Volume, in USD million, Number of Active Merchant Outlets and POS Terminals, 2016
- Market Shares of the Top 3 Online Payment Gateway Operators, in %, December 2016
- 6.5. Players
- Number of Certified Online Shops, in thousands, 2013-2017e
- Number of Website Visits to Top 3 E-Commerce Websites, in millions, August 2016 & January 2017
- Average Expenditure on the Last Online Purchase, in ILS, by Gender and Total, September 2016
- 7. Qatar
- 7.1. Overview
- B2C E-Commerce Market Overview and International Comparisons, January 2018
- 7.2. Trends
- Devices Used to Access the Internet, in % of Adults, March 2017
- 7.3. Sales & Shares
- Retail E-Commerce Sales, in USD billion, 2015 & 2020f
- B2C E-Commerce Sales, in USD billion, 2015 - 2020f
- 7.4. Users & Shoppers
- Internet Penetration, in % of Individuals, 2011 – 2016
- 7.5. Products
- Product Categories Purchased Online, in % of Online Shoppers, 2016
- 7.6. Payment
- Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016
- 7.7. Players
- Top 5 E-Commerce Websites, by Rank, December 2017
- 8. Kuwait
- 8.1. Overview
- B2C E-Commerce Market Overview and International Comparisons, January 2018
- 8.2. Sales & Shares
- E-Commerce Sales, by Airlines, Retail, Entertainment, and Travel, in USD million, 2015 & 2016
- Retail E-Commerce Sales, in USD billion, 2015 & 2020f
- 8.3. Users & Shoppers
- Internet Penetration, in % of Individuals, 2011 - 2016
- Online Shopper Penetration, in % of Internet Users, January 2016
- Attitudes Towards Online Shopping, in % of Respondents, January 2016
- 8.4. Products
- Product Categories Purchased Online, in % of Online Shoppers, 2016
- 8.5. Payment
- Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2016
- 9. Lebanon
- 9.1. Overview
- B2C E-Commerce Market Overview and International Comparisons, January 2018
- 9.2. Trends
- Devices Used to Access the Internet, in % of Adults, March 2017
- 9.3. Sales & Shares
- E-Commerce Sales, by Airlines, Retail, Entertainment, and Travel, in USD million, 2015 & 2016
- 9.4. Users & Shoppers
- Internet Penetration, in % of Individuals, 2011 – 2016
- 9.5. Products
- Product Categories Purchased Online, in % of Online Shoppers, 2016
- 9.6. Payment
- Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016
- List of Selected Payment Providers, by Category, 2016
- 10. Bahrain
- 10.1. Overview
- B2C E-Commerce Market Overview and International Comparisons, January 2018
- 10.2. Trends
- Selected Device Ownership, in % of Respondents, 2016
- Mobile Shopper Penetration, in % of Respondents, 2016
- 10.3. Sales & Shares
- Retail E-Commerce Sales, in USD billion, 2015 & 2020f
- 10.4. Users & Shoppers
- Internet Penetration, in % of Individuals, 2011 - 2016
- Activities Carried Out Online, incl. Online Shopping, in % of Internet Users, 2016
- Barriers to Shopping Online, in % of Non-Online Shoppers, 2016
- 10.5. Products
- Product Categories Purchased Online, in % of Online Shoppers, 2016
- 11. Oman
- 11.1. Overview
- B2C E-Commerce Market Overview and International Comparisons, January 2018
- 11.2. Sales & Shares
- Retail E-Commerce Sales, in USD billion, 2015 & 2020f
- 11.3. Users & Shoppers
- Internet Penetration, in % of Individuals, 2011 - 2016
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