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Middle East B2C E-Commerce Market 2016

Middle East B2C E-Commerce Market 2016

Online retail growth in the Middle East supported by advancements in technology and regulations, says new yStats.com report

Germany-based secondary market research company yStats.com has released a new report: “Middle East B2C ECommerce Market 2016.” Yücel Yelken, yStats.com CEO, commenting on the findings of the report said “Recent advancements in technology and governments’ initiatives provide a strong base for further growth of online retail in this region.”

The Middle East region has seen rapid growth in Internet connectivity in recent years; some countries of the region such as Qatar, Bahrain and the UAE have Internet penetration rates of above 90%, according to the yStats.com report. This has led to higher online shopping rates, with Israel in the regional lead in the percentage of web-connected persons who make purchases online. The yStats.com report shows that while travel bookings have been the leading product category purchased online, shoppers are increasingly turning to the purchase of physical products as well, particularly electronics. Kuwait is an example of the phenomenon of decreasing average transaction value as shoppers make more purchases of lower cost items. While the larger B2C E-Commerce markets of the UAE and Saudi Arabia capture much of the attention in the region, the yStats.com report highlights rapid growth and growth potential in other countries. With the removal of international sanctions on Iran, the large population and rising Internet connectivity there offer online retail opportunity. Governments’ initiatives in Oman and Bahrain support the advancement of online retail in those countries. Qatar is highly ranked in a global B2C E-Commerce index, and several successful online retail projects have been started by entrepreneurs in Jordan.


1. Management Summary
2. Regional
Number of Internet Users, by Global Regions, incl. Middle East, in millions, and in % Change, 2010 & 2015
B2C E-Commerce Index, by Bahrain, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, UAE, incl. Global Rank, 2016, Share of Individuals Using Internet, 2014, Share of Individuals with Credit Card, 2014, Secure Internet Servers per 1 million People, 2014, UPU Postal Reliability Score and UNCTAD B2C E-Commerce Index Value, 2015
E-Commerce Sales in GCC, in USD billion, 2010 & 2015e
E-Commerce Sales in the Middle East, by Country, incl. Jordan, Kuwait, Lebanon, Saudi Arabia, UAE, in USD billion, 2014 & 2020f
Selected Socio-Economic Characteristics of Selected Countries in the Middle East, incl. Population, in millions, GDP, in USD billion, and GDP per Capita, in USD, by Bahrain, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, UAE, 2014
Internet Penetration in the Middle East, by Country, incl. Bahrain, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, UAE, Yemen, in % of Individuals, 2014
Breakdown of Frequency of Internet Usage in MENA, by Country, incl. Algeria, Egypt, Iraq, Jordan, Kuwait, Lebanon, Mauritania, Morocco, Palestine, Saudi Arabia, Sudan, Tunisia, in % of Respondents, 2015
Internet Users and Penetration in the Middle East and Africa, by Country, incl. Egypt, Nigeria, Saudi Arabia, South Africa, UAE and Total for the Middle East and Africa, in millions and in % of Population, 2013 - 2019f
Mobile Phone Users and Penetration in the Middle East & Africa, by Country, incl. Egypt, Nigeria, Saudi Arabia, South Africa, UAE, and Total for the Middle East and Africa, in millions and in % of Population, 2013-2019f
Devices Used to Access the Internet in MENA, by Country, incl. Egypt, Lebanon, Qatar, Saudi Arabia, Tunisia, UAE, in % of Internet Users, March 2015
Online Shoppers in the Middle East, by Country, incl. Bahrain, Iran, Israel, Jordan, Oman, Qatar, Saudi Arabia, UAE, in % of Internet Users, in % of Population and in millions, 2013/2014
Share of Online Shoppers in the Middle East and Africa Using a Smartphone to Shop Online, by Country, incl. Egypt, Israel, Nigeria, South Africa, UAE and the Global Average, in %, 12 months to October 2015
Share of Consumers in the Middle East Who Have Concerns about the Security of Online Shopping, in %, June 2015
Breakdown of Online Shoppers in the Middle East by Age Group and Gender, by Country, incl. Jordan, Kuwait, Lebanon, Saudi Arabia, UAE, May 2015
Breakdown of Frequency of Cross-Border Online Shopping in the Middle East and Africa, by Country, incl. Israel, Kenya, Nigeria, Saudi Arabia, South Africa, UAE, in % of Online Shoppers, April 2015
Breakdown of Payment Methods Used in Online Shopping in MENA, by Country, incl. Egypt, Jordan, Kuwait, Lebanon, Saudi Arabia, UAE, in % of Online Shoppers, May 2015
3. UAE
3.1. Overview
B2C E-Commerce Market Overview and International Comparisons, April 2016
3.2. Trends
M-Commerce Share of B2C E-Commerce Sales, in %, 2013 & 2015
Breakdown of Online Shopping Destinations, by Cross-Border and Domestic, in % of Online Shoppers, 12 Months to October 2015
3.3. Sales & Shares
E-Commerce Sales, in USD billion, by Comparative Estimates, 2014 - 2020f
B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2020f
3.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2010 - 2014
3.5. Products
Activities Carried Out Online, incl. “Purchasing or Ordering Goods or Services”, in % of Internet Users, 2014
3.6. Payment
Share of Online Shoppers Paying with Cash on Delivery, October 2015
3.7. Delivery
Share of Online Shoppers Who Collect their Online Purchase from Central Post Office or a Depot, in %, 2014
3.8. Players
B2C E-Commerce Players Overview, April 2016
Market Share of Top 3 B2C E-Commerce Companies, in %, 2014 & 2015
4. Saudi Arabia
4.1. Overview
B2C E-Commerce Market Overview and International Comparisons, April 2016
4.2. Trends
Overview of B2C E-Commerce Trends, April 2016
Breakdown of Internet Traffic, by Device, in %, 2015
4.3. Sales & Shares
E-Commerce Sales, in USD billion, by Comparative Estimates, 2014 - 2020f
B2C E-Commerce Share of Retail Sales, in %, 2014
4.4. Users & Shoppers
Number of Internet Users, in millions, and Penetration, in % of the Population, 2010 - 2015
Online Shopper Penetration, in millions and in % of Internet Users, June 2015
4.5. Products
Product Categories Purchased Online, in % of Online Shoppers, May 2015
4.6. Payment
Share of Online Shoppers Paying with Cash on Delivery, in %, 2015
4.7. Delivery
Share of Online Shoppers Believing that Free or Minimal Delivery Charges Could Improve Online Shopping in the Future, April 2015
4.8. Players
B2C E-Commerce Players Overview, April 2016
Top 10 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Saudi Arabia’s Share of Website Visits, in %, April 2016
5. Iran
5.1. Overview
B2C E-Commerce Overview and International Comparisons, April 2016
5.2. Trends
Smartphone Penetration, in % of Population, 2015e
5.3. Sales & Shares
Number of E-Commerce Payment Transactions, by Teheran, Other Provinces and Total, in millions, 2012/2013 - 2014/2015
Value of E-Commerce Transactions, by Teheran, Other Provinces and Total, in IRR trillion, 2012/2013 - 2014/2015
Online Share of All Purchase Transactions, by Transaction Number and Transaction Value, in %, 2014/2015
5.4. Users & Shoppers
Internet Penetration, in % of Households and in % of Individuals, 2012 - 2014
Breakdown of Internet Users, by Gender and Age Group, in %, 2013
Number of Individuals Carrying Out Shopping and Related Activities Online, by Activity, in millions and in % of Internet Users, by Male, Female and Total, 2013
5.5. Products
Top 5 Product Categories Purchased Online, in % of Online Shoppers, January 2016
Top 5 Product Categories that Online Shoppers in Iran Expect to Have a Greater Access to in the Next Six Months, in % of Online Shoppers, January 2016
5.6. Payment
Number of Online Payment Terminals, in thousands, March 2013 & March 2015
Top 5 Reasons for Not Shopping Online, in % of Respondents, 2012 & January 2016
5.7. Players
Top 5 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Iran’s Share of Website Visits, in %, April 2016
6. Israel
6.1. Overview
B2C E-Commerce Overview and International Comparisons, April 2016
6.2. Trends
Major Reasons for Shopping Online, in % of Internet Users, July 2015
M-Commerce Share of Online Purchases, in %, 2014 & 2015
Cross-Border Online Shopper Penetration, in % of Online Shoppers, October 2015
6.3. Sales & Shares
B2C E-Commerce Sales, in ILS billion, 2014 - 2016f
6.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2010-2014
Online Shopper Penetration, by Gender, Age Group and Total, in % of Internet Users, 2012 & 2013
Online Shopper Penetration, in % of Internet Users, July 2015
6.5. Products
Product Categories Purchased Online, in % of Online Shoppers, July 2015
6.6. Payment
Payment Methods Used in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, October 2015
6.7. Delivery
Major Criteria for Online Purchase Decision, incl. Delivery-Related, in % of Online Shoppers, 2015e
6.8. Players
Top 10 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Israel’s Share of Website Visits, in %, April 2016
7. Kuwait
7.1. Overview
B2C E-Commerce Overview and International Comparisons, April 2016
7.2. Trends
Penetration of Internet Subscriptions with Mobile Phone Companies Compared to Internet Subscriptions with Internet Companies and Mobile Phone Subscriptions, in % of Population, 2010 - 2014
7.3. Sales & Shares
E-Commerce Transactions Number, in millions, Value, in KWD million, Average Value, in KWD, and in % Change, 2014 & 2015
7.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2010-2014
7.5. Products
Product Categories Purchased Online, in % of Online Shoppers, May 2015
7.6. Payment
Top 2 Payment-Related Considerations When Shopping Online, in % of Online Shoppers, 2014
7.7. Players
Top 10 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Kuwait’s Share of Website Visits, in %, April 2016
8. Qatar
8.1. Overview
B2C E-Commerce Overview and International Comparisons, April 2016
8.2. Sales & Shares
B2C E-Commerce Sales, in USD billion, and in % Year-on-Year Change, 2014 - 2019f
8.3. Users & Shoppers
Internet Penetration, in % of Individuals, 2010-2014
Breakdown of Online Shoppers by Demographic Group, Compared to Breakdown of Total Population by Demographic Group, in %, 2014
8.4. Products
Breakdown of B2C E-Commerce Sales, by Product Category, in %, 2014
8.5. Players
Top 10 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Qatar’s Share of Website Visits (Where Available), in %, April 2016
9. Jordan
9.1. Overview
B2C E-Commerce Overview and International Comparisons, April 2016
9.2. Trends
Breakdown of Internet Subscriptions by Type, incl. “Mobile Broadband”, in % of Internet Subscriptions, Q4 2015
9.3. Users & Shoppers
Internet Penetration, in % of Individuals, 2011-2015
Activities Carried Out Online, incl. “Buy Products”, in % of Adult Internet Users, 2014
10. Bahrain
10.1. Overview
B2C E-Commerce Overview and International Comparisons, April 2016
10.2. Trends
Breakdown of Frequency of Internet Browsing via Mobile Devices, in % of Mobile Users, 2011, 2014 & 2015
10.3. Users & Shoppers
Internet Penetration, in % of Individuals, 2011 – 2015
Online Shopper Penetration, in % of Internet Users, 2014 & 2015
11. Oman
11.1. Overview
B2C E-Commerce Overview and International Comparisons, April 2016
11.2. Users & Shoppers
Internet Penetration, in % of Individuals, 2010-2014
Share of Internet Users who Purchase Goods/Services and/or Pay Bills Online, in %, 2014
Breakdown of the Time of the Last Online Purchase, in % of Internet Users, 2013

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