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Global Alternative Online Payment Methods: Full Year 2015

Global Alternative Online Payment Methods: Full Year 2015

Alternative online payment methods’ market share to grow

Credit card remained the leading online payment method on a global scale in 2015, according to the research findings cited in a new report by yStats.com. This method was used by a vast majority of online shoppers in major B2C E-Commerce markets such as the USA, Japan, South Korea, the UK, France and others. However, alternative online payment methods are popular in many emerging markets and as these markets’ share of global B2C E-Commerce is rising, the share of alternative online payments will rise.

In Asia-Pacific, where credit cards rank behind third-party online payment services in the region’s largest online retail market, China, alternative payment methods had more than 50% of the market in 2014 and were predicted to further increase their dominance in the near future. Also in Asia’s smaller developing B2C E-Commerce markets, such as India, Indonesia, Thailand and Vietnam, various alternative payment methods, such as cash on delivery and bank transfers, were more popular among online shoppers than bank cards. The new report by yStats.com further reveals that in many of the countries in the Middle East and Africa cash on delivery ranked first in use by online shoppers in 2015.

Europe is an example of varying degrees of popularity of alternative payment methods and credit cards both in advanced and emerging markets. In Germany, payment by invoice and PayPal were the two leading online payment methods in 2015, while in the Netherlands, local banking method iDEAL had the largest share of the online payment market. By contrast, in some emerging Eastern European markets, including Turkey and Greece, online shoppers used credit cards more than alternative payment methods such as cash on delivery and bank transfer.

Overall, the research findings of yStats.com indicate that the online payment landscape is expected to remain dynamic as global B2C E-Commerce continues to grow, with online shoppers’ preferences regarding the use of credit cards and alternative payment methods remaining diverse.


1. Management Summary
2. Global Developments
Overview of Alternative Online Payment Methods, H1 2015
Online Payment Trends and News about Players, H2 2015
Breakdown of E-Commerce Sales by Cards and Alternative Payment Methods, by Region, in %, 2014 & 2019f
Share of Online Shoppers Paying with Cash on Delivery, in %, by Selected Emerging Markets, 2015
Non-Cash Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015
Share of Online Shoppers Who Would Drop out of Purchase if the Preferred Method is Displayed on the Website but is not Available at the Checkout, in %, September 2015
Share of Consumers Who Are Satisfied with the Payment Methods Used, by POS, Browser and Mobile, in % of Consumers in Selected Developed Countries, June 2015
Payment Methods Used in M-Commerce, in % of Surveyed Mobile Phone Users, February 2015
Share of Online Shoppers Who Would Use Digital Currency, in % of Online Shoppers, by Selected Countries and Territories, 2014
3. Asia-Pacific
3.1. Regional
Share of Online Shoppers Paying with Cash on Delivery and Share of Online Shoppers Paying with Credit and Debit Cards for Online Purchases, in %, August 2015
Digital Payment Methods Used, by Emerging and Developed Markets, in % of Consumers, August 2015
3.2. China
Online and Mobile Payment Trends and News about Players, H1 2015
Online and Mobile Payment Trends and News about Players, H2 2015
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014
Online Payment Methods Used, in % of Online Payment Users, 2014
Third-Party Online Payment GMV, in CNY trillion, and in % Year-on-Year Change, 2012 - 2018f
Breakdown of Third-Party Online Payment GMV, in %, and Total, in CNY trillion, Q2 2014 - Q2 2015
Online Payment Service Providers Used, in % of Online Payment Users, December 2014
Alipay’s Share of Total Payments for Online Purchases, in %, 2010 and 2014
3.3. Japan
Breakdown of Most Used Online Payment Methods, in % of Online Payment Users, July 2015
Payment Methods Used in Online Shopping, in % of Online Shoppers, January 2015
Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender, January 2015
3.4. South Korea
Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
Payment Methods Used in Online Shopping, in % of Online Shoppers, by Age Group and Gender, September 2014
Breakdown of Frequency of Use of Mobile Payments in Online Shopping, in % of Mobile Payment Users, August 2015
3.5. India
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015
Breakdown of Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, 2014
Breakdown of Major Factors Which Encourage Online Shopping, incl. Payment, in % of Online Shoppers, December 2014
3.6. Indonesia
Online Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014
Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2014
Reasons for Choosing a Particular Payment Method, in % of Online Shoppers Preferring the Method, 2014
3.7. Thailand
Payment Methods Used in Online Shopping, in % of Online Shoppers, May 2015
3.8. Taiwan
Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2014
3.9. Vietnam
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 & 2014
Payment Methods Offered, in % of E-Commerce Companies, 2014
4. North America
4.1. Regional
Digital Payment Methods Used at Least Weekly, in % of Consumers, 2015 & 2020f
4.2. USA
Online and Mobile Payment Trends and News about Players, H1 2015
Online and Mobile Payment Trends and News about Players, H2 2015
Breakdown of Most Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2014
Payment Methods Used in Online Shopping and Payment Methods Perceived as the Safest Way to Pay in Online Shopping, in % of Online Shoppers, September 2015
Companies Most Trusted with Payment and Personal Information, in % of Online Shoppers, October 2014
Payment Methods Used to Conduct Peer-to-Peer Payments, in % of Consumers, May 2015
Payment Methods Used When Conducting Mobile Payments, in % of Respondents, 2014
4.3. Canada
Breakdown of Most Used Payment Methods in Online Shopping, in % of Online Shoppers, April 2015
Breakdown of E-Commerce Payment Volume and Value by Payment Methods, in %, 2014
Breakdown of Payment Transaction Volume and Value by Payment Methods, incl. Online Transfers, in millions and in CAD million, 2011 & 2014
5. Europe
5.1. Regional
Payment Methods Preferred in Online Shopping, in % of Online Shoppers, by Belgium, Germany, France, Italy, the Netherlands, the Nordics, Poland, Spain and the UK, April 2015
5.2. Western Europe
5.2.1. UK
Online and Mobile Payment Trends and News about Players, H1 2015
Online and Mobile Payment Trends and News about Players, H2 2015
Breakdown of Awareness of Mobile Wallets/Mobile Payments, in % of Consumers, by Selected Age Groups, February 2015
Companies Most Trusted With Provision of Mobile Digital Wallet, in % of Internet Users Owing an iPhone, Q1 2015
5.2.2. Germany
Online and Mobile Payment Trends and News about Players, H1 2015
Online and Mobile Payment Trends and News about Players, H2 2015
Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, by Gender, September 2015
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2011 & 2014
Online Payment Services Used, in % of Online Shoppers Who Paid Using Online Payment Services, 2014
Breakdown of Interactive Retail Sales by Payment Methods, in EUR billion and in %, 2013 & 2014
Breakdown of B2C E-Commerce Sales by Payment Methods, in %, 2014
Breakdown of Frequency of Usage of Payment Methods in Mobile Shopping, in % of Mobile Shoppers, September 2015
5.2.3. France
Payment Methods Most Used in B2C E-Commerce, in % of Online Shoppers, Q1 2014 & H1 2015
Payment Methods Used in Online Shopping, in % of Online Shoppers, April 2015
5.2.4. Spain
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014
Payment Methods Most Preferred in Online Shopping, in % of Online Shoppers, May 2015
5.2.5. Italy
Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2012 - 2015f
Payment Methods Preferred in Online Shopping, in % of Online Shoppers, July 2015
5.2.6. Netherlands
Breakdown of Online Purchases by Payment Methods, in %, H1 2014 & H1 2015
5.2.7. Sweden
Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2013 - 2015
5.2.8. Norway
Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2013 & Q4 2014
5.2.9. Finland
Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2013 & Q4 2014
5.2.10. Denmark
Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2013 & Q4 2014
5.3. Eastern Europe
5.3.1. Russia
Online and Mobile Payment Trends and News about Players, H1 2015
Online and Mobile Payment Trends and News about Players, H2 2015
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 & 2014
Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender and Location Type, 2014
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2011 - 2014
Share of Online Shoppers Paying with Cash on Delivery and with Non-Cash Payment Methods, in %, 2014 & 2015
Online Payment Methods Offered, in % of E-Commerce Websites, Q1 2014 & Q1 2015
5.3.2. Poland
Payment Methods Used in Online Shopping, in % of Individuals, 2014 & 2015
Breakdown of Payment Methods Most Used in Online Shopping, in % of Online Shoppers, 2014
5.3.3. Turkey
Breakdown of Payment Methods Used in Online Shopping, in %, 2014
5.3.4. Greece
Breakdown of Payment Methods Used in Online Shopping, in %, July 2015
5.3.5. Czech Republic
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014 & 2015
Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender and Age Group, Q2 2014
6. Latin America
6.1. Regional
Payment Methods Most Used in Online Shopping, by Selected Countries and Total, in % of Online Shoppers, 2014
Motivation to Choose a Particular Payment Method in for Using in Online Shopping the Most, in % of Online Shoppers Using This Method, 2014
6.2. Brazil
Online and Mobile Payment Trends and News about Players, H1 2015
Online and Mobile Payment Trends and News about Players, H2 2015
Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
Breakdown of the Last Online Purchase by Payment Methods, in % of Online Shoppers, December 2014
Reasons for Not Shopping Online, in % of Internet Users Who Do Not Shop Online, incl. Payment-Related, 2014
6.3. Mexico
Payment Methods Used in Online Shopping, in % of Online Shoppers, June 2015
Breakdown of Online Payment Methods Used in Online Shopping, by Payment Method and Device Used, in % of Online Shoppers, Q1 2015
Breakdown of Offline Payment Methods Used in Online Shopping, by Payment Method and Device Used, in % of Online Shoppers, Q1 2015
Payment Methods Offered by Online Retailers, in % of Online Retailers, Q1 2015
6.4. Argentina
Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, 2013 & 2014
6.5. Colombia
Payment Methods Most Used in Online Shopping, in % of Online Shoppers, 2014
6.6. Chile
Payment Methods Most Used in Online Shopping, in % of Online Shoppers, 2014
7. Middle East And Africa
7.1. Regional
Breakdown of Payment Methods Used in Online Shopping, by Egypt, Jordan, Kuwait, Lebanon, Saudi Arabia, and the UAE, in % of Online Shoppers, June 2015
7.2. UAE
Online and Mobile Payment Trends and News about Players, H2 2015
7.3. Saudi Arabia
Share of Online Shoppers Paying with Credit Card for E-Commerce Purchases, in %, 2014e
7.4. South Africa
Share of Internet Users Not Shopping Online Due to Lack of Trust to Online Payment, in % of Respondents, 2014
Share of Online Transactions Paid with Credit/Check Card, in %, 2015e
7.5. Oman
Share of Online Shoppers Paying with Credit Card for E-Commerce Purchases, in %, 2014e
7.6. Morocco
Share of Online Shoppers Paying with Cash on Delivery, in %, 2015e
Breakdown of Payment Methods Used to Pay for a Purchase via Mobile, % of Mobile Phone Owners who Made a Purchase or Payment via Mobile Phone, November 2014
7.7. Kenya
Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, Q3 2015

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