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Global Alternative Online Payment Methods: First Half 2015

1. Management Summary
2. Global
Overview of Alternative Online Payment Methods, H1 2015
Online and Mobile Payment Trends and News about Players, H1 2015
Payment Methods Used in M-Commerce, in % of Surveyed Mobile Phone Users, February 2015
Share of Online Shoppers Who Would Use Digital Currency, in % of Online Shoppers, by Selected Countries and Territories, 2014
3. Asia-Pacific
3.1. Asia-Pacific (Regional)
Share of Online Shoppers Preferring to Pay with Credit/Debit Card, in %, August 2014
3.2. China
Online and Mobile Payment Trends and News about Players, H1 2015
Online Payment Methods Used, in % of Online Payment Users, 2014
Third-Party Online Payment GMV, in CNY trillion, and in % Year-on-Year Change, 2012 - 2018f
Breakdown of Third-Party Online Payment GMV, in %, and Total, in CNY trillion, Q1 2014 - Q1 2015e
Online Payment Service Providers Used, in % of Online Payment Users, December 2014
Alipay’s Share of Total Payments for Online Purchases, in %, 2010 and 2014
3.3. Japan
Online and Mobile Payment Trends and News about Players, H1 2015
Payment Methods Used in Online Shopping, in % of Online Shoppers, January 2015
Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender, January 2015
3.4. South Korea
Online and Mobile Payment Trends and News about Players, H1 2015
Payment Methods Used in Online Shopping, in % of Online Shoppers, September 2014
Payment Methods Used in Online Shopping, in % of Online Shoppers, by Age Group and Gender, September 2014
3.5. India
Online and Mobile Payment Trends and News about Players, H1 2015
Breakdown of Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, 2014
Breakdown of Major Factors Which Encourage Online Shopping, incl. Payment, in % of Online Shoppers, December 2014
3.6. Indonesia
Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2014
Reasons for Choosing a Particular Payment Method, in % of Online Shoppers Preferring the Method, 2014
3.7. Hong Kong
Payment Methods Used in Online Shopping, in % of Online Shoppers, August 2014
Main Considerations in Online Shopping, incl. Payment, in % of Online Shoppers, December 2014
3.8. Taiwan
Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2014
3.9. Vietnam
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 & 2014
Payment Methods Offered, in % of E-Commerce Companies, 2014
4. North America
4.1. USA
Online and Mobile Payment Trends and News about Players, H1 2015
Breakdown of Most Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2014
Companies Most Trusted with Payment and Personal Information, in % of Online Shoppers, October 2014
Payment Methods Used When Conducting Mobile Payments, in % of Respondents, 2014
4.2. Canada
Breakdown of Most Used Payment Methods in Online Shopping, in % of Online Shoppers, April 2015
5. Europe
5.1. Western Europe
5.1.1. UK
Online and Mobile Payment Trends and News about Players, H1 2015
Breakdown of Awareness of Mobile Wallets/Mobile Payments, in % of Consumers, by Selected Age Groups, February 2015
Companies Most Trusted With Provision of Mobile Digital Wallet, in % of Internet Users Owing an iPhone, Q1 2015
5.1.2. Germany
Online and Mobile Payment Trends and News about Players, H1 2015
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2011 & 2014
Online Payment Services Used, in % of Online Shoppers Who Paid Using Online Payment Services, 2014
Breakdown of Interactive Retail Sales by Payment Methods, in EUR billion and in %, 2013 & 2014
Breakdown of B2C E-Commerce Sales by Payment Methods, in %, 2014
5.1.3. France
Payment Methods Most Used in B2C E-Commerce, in % of Online Shoppers, Q1 2014 & H1 2015
5.1.4. Spain
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014
5.1.5. Italy
Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2012 - 2015f
5.1.6. Netherlands
Breakdown of Online Purchases by Payment Method, in %, 2014
5.1.7. Sweden
Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2013 & Q4 2014
5.1.8. Norway
Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2013 & Q4 2014
5.1.9. Finland
Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2013 & Q4 2014
5.1.10. Denmark
Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2013 & Q4 2014
5.1.11. Switzerland
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014
5.2. Eastern Europe
5.2.1. Russia
Online and Mobile Payment Trends and News about Players, H1 2015
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 & 2014
Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender and Location Type, 2014
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2011 - 2014
Online Payment Methods Offered, in % of E-Commerce Websites, Q1 2014 & Q1 2015
5.2.2. Poland
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014
Breakdown of Payment Methods Most Used in Online Shopping, in % of Online Shoppers, 2014
5.2.3. Czech Republic
Payment Methods Used in Online Shopping, in % of Online Shoppers, Q2 2014
Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender and Age Group, Q2 2014
5.2.4. Belarus
Breakdown of Last Online Purchase by Payment Methods, in % of Online Shoppers, September 2014
6. Latin America
6.1. Latin America (Regional)
Payment Methods Most Used in Online Shopping, by Selected Countries and Total, in % of Online Shoppers, 2014
Motivation to Choose a Particular Payment Method in for Using in Online Shopping the Most, in % of Online Shoppers Using This Method, 2014
6.2. Brazil
Online and Mobile Payment Trends and News about Players, H1 2015
Breakdown of the Last Online Purchase by Payment Methods, in % of Online Shoppers, December 2014
Payment Methods Most Used in Online Shopping, in % of Online Shoppers, 2014
6.3. Mexico
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014
Breakdown of Online Payment Methods Used in Online Shopping, by Payment Method and Device Used, in % of Online Shoppers, Q1 2015
Breakdown of Offline Payment Methods Used in Online Shopping, by Payment Method and Device Used, in % of Online Shoppers, Q1 2015
Payment Methods Offered by Online Retailers, in % of Online Retailers, Q1 2015
6.4. Argentina
Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, 2013 & 2014
6.5. Colombia
Payment Methods Most Used in Online Shopping, in % of Online Shoppers, 2014
6.6. Chile
Payment Methods Most Used in Online Shopping, in % of Online Shoppers, 2014
7. Middle East & Africa
7.1. Saudi Arabia
Share of Online Shoppers Paying with Credit Card for E-Commerce Purchases, in %, 2014e
7.2. South Africa
Share of Internet Users Not Shopping Online Due to Lack of Trust to Online Payment, in % of Respondents, 2014
7.3. Oman
Share of Online Shoppers Paying with Credit Card for E-Commerce Purchases, in %, 2014e
7.4. Morocco
Breakdown of Payment Methods Used to Pay for a Purchase via Mobile, % of Mobile Phone Owners who Made a Purchase or Payment via Mobile Phone, November 2014
7.5. Kenya
Current and Intended Use of Mobile Payment Services, in % of Mobile Phone Users, 2013
Mobile Payment Statistics, incl. Number of Transactions, in millions, Value of Transactions, in KES billion, Number of Customers, in millions, and Number of Agents, in thousands, 2008 - 2014

Global Alternative Online Payment Methods: First Half 2015

The Role of Alternative Payment Methods in Global B2C E-commerce Increases in Importance

An important trend in the global online payment market is the increasing role of alternative payment methods, though the use of credit cards still accounts for a major share of B2C E-Commerce globally. Especially in emerging markets, where bank card penetration is not as high as in advanced countries, alternative methods are an important factor in online shopping. In Asia-Pacific, for instance, close to a half of online shoppers in India preferred to pay with cash on delivery and in Indonesia, over two thirds indicated a preference for bank transfer last year. In the world’s largest online shopping market, China, online payment through third-party providers was the most used method, with the combined volume processed by these providers growing by one-half in 2014.

The alternative payments trend is evident in Latin America and Eastern Europe, as well. In Peru and Chile, more online shoppers opted for alternative payment methods rather than credit cards last year. While in other major markets, such as Brazil, Mexico and Argentina, bank cards dominated, yet a substantial share of online shoppers paid with Boleto Bancario, PayPal, cash on delivery and other alternative methods. Over in Eastern Europe, cash on delivery was the most used payment method in the Czech Republic, while in Poland bank transfer succeeded as the top method of choice, followed by cash. As bank card ownership in these countries increases, credit cards could take the lead, but alternative methods would still remain significant. In Russia, for example, credit cards overtook cash on delivery as the payment method most used in online shopping, but cash was in close second, followed by other alternative methods such as E-Money and terminal payments.

Furthermore, among the advanced markets there are exceptions to the dominance of cards in online payments. In Germany, for example, alternative methods such as invoice, direct debit and digital payment accounted for a larger share of sales than credit card in 2014. In the countries where credit cards rank first, there is still plenty of room for alternative methods to flourish, such as in Canada, where around 50% of online shoppers preferred to pay with a credit card as of spring 2015, but the rest chose other methods, including close to one-third preferring PayPal.


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