BRIC B2C E-Commerce Markets 2016

BRIC B2C E-Commerce Markets 2016

The BRIC countries continue to lead in B2C E-Commerce growth

The emerging markets of Brazil, Russia, India and China, known together as BRIC, are predicted to stay ahead of the major advanced E-Commerce markets in terms of sales growth through 2019, according to research findings cited in a new report by yStats.com. Only in China is the online share of total retail sales large by international standards, while in Brazil, India and Russia it remains below 5%, indicating high potential for further growth. India is projected to become the growth champion among the BRIC markets through 2019, with its high double-digit growth rate overtaking the lead position from China.

China is the largest of the four markets both in B2C E-Commerce sales and number of online shoppers, yStats.com’s report also reveals. Though sales growth in China has decelerated from the triple-digit rates it was demonstrating a few years ago, the country is still predicted to grow faster than Brazil or Russia. Internet penetration on the country’s gigantic population was just above 50% last year and only about half of Internet users made purchases online. India has even smaller Internet and online shopper penetration rates, approximately half of that of China’s, and a B2C E-Commerce’s share of retail sales at a tiny percentage, which would allow it to show higher growth rates.

The economies of both Brazil and Russia are going through a difficult phase, but B2C E-Commerce sales are growing nonetheless, as the publication by yStats.com further demonstrates. Online shoppers in these countries are showing an increasing interest in cross-border purchases on Asian E-Commerce platforms, especially those of China, thus connecting the BRIC online markets not only by growth, but also by cross-border sales flow. Another market trend, strong across all four countries, is the rising share of M-Commerce, as mobile devices gain a higher share of Internet traffic.

The competition in BRIC B2C E-Commerce markets features both local and international companies, according to the research findings of yStats.com. China’s Alibaba Group continues to lead online retail in China with its Tmall brand, while its AliExpress cross-border platform is also popular in Brazil and Russia. Home-grown companies Flipkart and Snapdeal hold strong positions in India’s market, while in Brazil the major local player is B2W Digital and in Russia the largest online mass merchant is Ulmart.


1. Management Summary
2. International Comparisons
E-Commerce Sales in the BRIC Countries and in Top 10 Countries by E-Commerce Sales, in USD billion, 2014 - 2019f
B2C E-Commerce Sales in the BRIC Countries, by Country, in USD billion, 2009, 2014 & 2019f
B2C E-Commerce Share of Total Retail Sales in the BRIC Countries, by Country, in %, 2014 & 2019f
Internet Penetration in the BRIC Countries, by Country, in % of Individuals, 2014
Number of Online Shoppers in the BRIC Countries, in millions, and Penetration, in % of Internet Users, 2015e
3. China
3.1. Overview
B2C E-Commerce Overview and International Comparisons, September 2015
3.2. Trends
B2C E-Commerce Trends Overview, August 2015
M-Commerce Sales, in CNY billion and in % of Retail E-Commerce Sales, by Comparative Estimates, 2013 - 2018f
Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2014
3.3. Sales & Shares
Historic B2C E-Commerce Sales, in USD billion, by Comparative Estimates, 2009 - 2014
B2C E-Commerce Sales Forecasts, in USD billion, by Comparative Estimates, 2014 - 2019f
B2C E-Commerce (incl. C2C) Share of Total Retail Sales, by Comparative Estimates, in %, 2013 - 2019f
3.4. Users & Shoppers
Number of Internet Users, in millions, and in % Penetration, 2013 - 2018f
Number of Online Shoppers, in Millions, and in % of Internet Users, 2010 – 2014 & June 2015
3.5. Products
Product Categories Purchased Online in the Previous 3 Months, in % of Online Shoppers, February 2015
Average Annual Online Spending and Number of Online Purchases, by Product Category, February 2015
3.6. Payment
Online Payment Methods Used, in % of Online Payment Users, 2014
3.7. Delivery
Overview of B2C E-Commerce Delivery, September 2015
Main Considerations When Buying Online, incl. Delivery, in % of Online Shoppers, 2014
3.8. Players
B2C E-Commerce Player Overview, September 2015
B2C E-Commerce Sales of Top 10 B2C E-Commerce Companies by Market Share, in CNY billion, 2014
Breakdown of B2C E-Commerce Market Share by GMV, in %, 2014 & Q2 2015
4. Russia
4.1. Overview
B2C E-Commerce Overview and International Comparisons, December 2015
4.2. Trends
B2C E-Commerce Trends Overview, December 2015
Cross-Border E-Commerce Statistics, incl. Number of Orders by Location and Platform, Number of Parcels and Average Check, 2013 & 2014
Smartphone User Penetration and Mobile Shopper Penetration, in % of Online Shoppers, by Age Group and Total, October 2015
4.3. Sales & Shares
Historic B2C E-Commerce Sales, in RUB billion, by Comparative Estimates, 2009 - 2014
B2C E-Commerce Sales Forecasts, in RUB billion, by Comparative Estimates, 2014 - 2019f
B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, 2014 - 2020f
4.4. Users & Shoppers
Monthly Internet Audience, in millions and in % of Adult Population, Summer 2011 - Summer 2015
Number of Online Shoppers, in millions and in % of Internet Users, 2013 & 2014
Online Shopper Penetration, by Gender, Age Group and Location Type, in % of Internet Users in the Relevant Group, November 2014
4.5. Products
Product Categories Purchased Online, in % of Online Shoppers, 2013 & 2014
B2C E-Commerce Sales by Product Categories, in RUB billion, 2013 & 2014
4.6. Payment
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2011 - 2014
4.7. Delivery
Breakdown of B2C E-Commerce Orders by Delivery Methods, in %, 2013 & 2014
4.8. Players
B2C E-Commerce Players Overview, December 2015
Top 20 Online Shops, Ranked by Sales, incl. E-Commerce Sales, in RUB billion, Number of Orders, in thousands, Average Check, in RUB, and Main Product Category, H1 2015
5. Brazil
5.1. Overview
B2C E-Commerce Overview and International Comparisons, March 2016
5.2. Trends
M-Commerce Share of Total E-Commerce Transactions, in %, 2015 & 2016f
Websites Used to Choose an Online Shop, in % of Frequent Online Shoppers, 2014
Global Regions Purchased from in Cross-Border Online Shopping, in % of Online Shoppers, October 2015
5.3. Sales & Shares
B2C E-Commerce Sales, by Comparative Estimates, in USD billion and in BRL billion, and CAGR, in %, 2014 - 2019f
B2C E-Commerce Share of Total Retail Sales, in %, 2014 - 2019f
5.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2010 - 2014
Online Shopper Penetration, in % of Internet Users, 2014 - 2019f
Number of Online Shoppers, in millions, and CAGR, in %, by Comparative Estimates, 2014 - 2019f
Reasons for Not Shopping Online, in % of Internet Users Who Do Not Shop Online, 2014
5.5. Products
Breakdown of B2C E-Commerce Transactions, by Product Categories, in %, 2013 & 2015e
5.6. Payment
Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
5.7. Delivery
Willingness to Pay Additionally for Faster Shipping, in % of Online Shoppers, Q4 2014 & Q1 2015
Logistics Services Used, in % of Online Retailers, 2013 & 2015e
5.8. Players
B2C E-Commerce Players Overview, March 2016
Overview of Top 15 E-Commerce Companies, by Revenues, incl. E-Comm. Websites, Company Type, Category, Gross E-Commerce Revenues, Total Revenues, and E-Commerce Share of Revenues, 2014
Top 10 E-Commerce Websites, by Number of Unique Visitors, in millions, July 2015
6. India
6.1. Overview
B2C E-Commerce Overview and International Comparisons, September 2015
6.2. Trends
B2C E-Commerce Trends Overview, September 2015
M-Commerce Share of Total E-Commerce Sales, in %, 2014e & 2017f
Usage of Digital Devices and Social Media Before, During and After Purchase, in % of Urban Consumers, February 2015
Breakdown of Likelihood of Following a Brand on Social Media, in % of Urban Internet Users, March 2015
6.3. Sales & Shares
Historic B2C E-Commerce Sales, in USD billion, by Comparative Estimates, 2009 - 2014
Forecasts of B2C E-Commerce Sales excl. Travel, in USD billion, by Comparative Estimates, 2014 - 2020f
B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, 2013 - 2020f
6.4. Users & Shoppers
Number of Internet Users, in millions, and in % Penetration, 2013 - 2018f
Online Shopper Penetration, in % of Internet Users, 2014 & 2018f
6.5. Products
Breakdown of Online Retail Segment Sales, by Product Categories, in % and in INR billion, 2014
Breakdown of Product Categories Most Purchased Online, in % of Online Shoppers, August 2015
6.6. Payment
Breakdown of Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, 2014
6.7. Delivery
Overview of B2C E-Commerce Delivery, September 2015
6.8. Players
B2C E-Commerce Player Overview, September 2015
Top 3 E-Commerce Websites, by Unique Visitors, in millions, May 2014 & May 2015
Breakdown of the Preferred E-Commerce Brands, by First Choice and Second Choice, in % of Online Shoppers, August 2015

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