Asia-Pacific Cross-Border B2C E-Commerce 2018
yStats.com report says half of online shoppers in Asia make purchases cross-border
A new publication from Hamburg-based secondary market research firm yStats.com, “Asia-Pacific Cross-Border B2C E-Commerce 2018,” covers online retail imports and exports in 10 nations of the Asia-Pacific region. The company’s CEO and founder, Yücel Yelken, comments “over half of online shoppers in this populous region shop on websites based outside their own nation”.
Highest concentration of cross-border shopper is in Hong Kong and Singapore
While more than 50% of online shoppers in the Asia Pacific region made purchases from abroad, the percentage is much higher in the city-state of Singapore and in Hong Kong. Australia and New Zealand also have a significantly higher share of cross-border shoppers than the regional average, according to surveys cited in the yStats.com report. One nation that shuns the cross-border trend is Japan, as over 90% of online shoppers there only buy in-country.
Handheld connections used for cross-border shopping in Asia-Pacific region
A recent survey cited in the yStats.com report indicates that cross-border purchases in the most populous nations in the Asia-Pacific region, China and India, are made through smartphones and tablets more than on desktop computers. The report also reflects that China, the USA and Japan are the most popular destinations for Asia-Pacific’s cross-border shoppers.
Apparel leads other product categories in cross-border trade
Clothing and accessories is top product category in cross-borders shopping in the Asia-Pacific region, according to data included in the yStats.com publication. Sales of this product grouping made up over a third of cross-border volume in South Korea.
- 1. Management Summary
- 2. Global Developments
- Cross-Border Retail E-Commerce Sales, in USD billion, 2017e & 2022f
- Cross-Border Share of Retail E-Commerce Sales, in %, 2016 & 2022f
- Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2016 & 2017
- Product Categories Purchased in the Latest Cross-Border Online Purchase, in % Cross-Border Online Shoppers, October 2017
- Top Two Payment Methods Preferred in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, 2016 & 2017
- Main Concerns Related to Cross-Border E-Commerce, in % of Businesses, 2017e
- Cross-Border Online Shopper Penetration, by Selected Countries and Regions, in % of Online Shoppers, Q3 2017
- Selected Top Countries by Share of Cross-Border Online Shoppers Preferring to Shop via Smartphone, in %, October 2017
- 3. Asia-Pacific
- 3.1. Regional
- Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2017
- Top 4 Reasons for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, 2017
- Cross-Border Online Shopper Penetration, by Selected Markets, in % of Online Shoppers, May 2018
- Average Share of Cross-Border Online Purchases Made on Each Device, by Desktop/ Laptop/ Netbook, Smartphone, Tablet and Other Device, in %, According to Cross-Border Online Shoppers in China, Hong, Kong, India, Japan, Philippines, Singapore, Thailand, April 2018
- Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers in Australia, China, India, South Korea and New Zealand, October 2017
- 3.2. China
- Cross-Border B2C E-Commerce Market Overview and Trends, July 2018
- Retail E-Commerce Imports, in CNY billion, and CAGR, in %, by Six Comparative Estimates, 2015-2021f
- Breakdown of Cross-Border E-Commerce Imports, by B2C and C2C, in %, 2013 – 2017e
- Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2013 - 2017
- Cross-Border Online Shoppers, in millions, and Penetration, in % of Online Shoppers in China, 2016 - 2021f
- Breakdown of Cross-Border Shopping Frequency and Average Order Value in CNY of Cross-Border Pucrases, in % of Cross-Border Online Shoppers, H1 2017
- Breakdown of Cross-Border Online Shoppers, by Gender and Age Group, in % of Cross-Border Online Shoppers, 2016
- Top Product Categories in Cross-Border Online Shopping, by Purchased Last Year and Wanted for Purchase in the Future, in % of Cross-Border Online Shoppers in China, March 2018
- Product Categories Purchased Cross-Border at Least Once a Month, in % Cross-Border Online Shoppers, May 2018
- Top 5 Reasons for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in China, May 2018
- Factors Important for Cross-Border Online Purchase Decision, in % of Cross-Border Online Shoppers in China, March 2018
- Breakdown of Problems Experienced When Shopping Cross-Border, in % of Cross-Border Online Shoppers in China, 2017
- Important Factors When Choosing Where to Buy Cross-Border, in % of Cross-Border Online Shoppers in China, 2017e
- Preferred Vendor Origin Countries for Cross-Border Online Shopping, in % Cross-Border Online Shoppers in China, May 2018
- Breakdown of Types of Channels Used for Cross-Border Online Shopping, by Domestic and Overseas Shopping Websites, in % of Cross-Border Online Shoppers, 2017e
- Types of E-Commerce Platforms Used for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in China, May 2018
- Breakdown of Cross-Border Retail E-Commerce Imports, by Platform, in %, Q1 2018
- Cross-Border E-Commerce Exports, in CNY trillion, and Breakdown by B2B and B2C/C2C, 2011 – 2017
- 3.3. Hong Kong
- Cross-Border Online Shopper Penetration, in % of Online Shoppers in Hong Kong, 2017e
- Annual E-Commerce Sales Turnover of Hong Kong Merchants, in HKD billion, by Local, Inbound and Outbound, 2016
- 3.4. Taiwan
- Average Annual Cross-Border Online Spending per Shopper, in TWD, 2016 & 2017
- Cross-Border Online Shopper Penetration, in % of Internet Users in Taiwan, 2017
- Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Taiwan, 2017
- Platforms Purchased From in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Taiwan, 2017
- 3.5. Japan
- Cross-Border B2C E-Commerce Imports from China and the USA to Japan, in JPY billion, 2017e – 2021f
- Cross-Border B2C E-Commerce Exports from Japan to China and the USA, in JPY billion, 2017e – 2021f
- Top 5 E-Commerce Export Destinations for Merchants in Japan, by Total, Large Companies and SMEs, by Current and Considered, in % of Surveyed Merchants in Japan, 2016
- 3.6. South Korea
- Cross-Border E-Commerce Imports, in KRW billion, 2014 - 2017
- Cross-Border E-Commerce Exports, in KRW billion, 2014 – 2017
- Top 3 Countries Purchased From in Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, October 2017
- Breakdown of Cross-Border E-Commerce Imports, by Region/Country of Origin, in %, 2015 & 2017
- Breakdown of Cross-Border E-Commerce Exports, by Region/Country of Destination, in %, 2015 & 2017
- Breakdown of Cross-Border E-Commerce by Product Category, by Imports and Exports, in %, 2016 & 2017
- Cross-Border E-Commerce Imports and Exports, by Product Category, in KRW billion, and Year-on-Year Change, in %, 2016 & 2017e
- 3.7. Australia
- Cross-Border Online Shopper Penetration, in % of Online Shoppers in Australia, 2017e
- Breakdown of Online Spending by Domestic and Cross-Border, by Product Category, in %, and Year-on-Year Change of Online Spending, by Product Category, in %, 2016 & 2017
- Breakdown of Cross-Border Online Spending by Age Group of Shoppers, in %, 2017
- Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, October 2017
- Share of Cross-Border Online Shoppers Who Had Their Latest Cross-Border Online Purchase Delivered by Post, in %, 2017
- Breakdown of Problems Encountered When Shopping Cross-Border, in % of Cross-Border Online Shoppers, April 2017
- 3.8. India
- Selected Product Categories Purchased in the Latest Cross-Border Online Purchase, in % Cross-Border Online Shoppers in India, October 2017
- Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, October 2017
- Annual Cross-Border B2C E-Commerce Market Size Estimate, in USD billion, Compared to Total Exports, as of April 2017
- 3.9. New Zealand
- Cross-Border Share of E-Commerce Spending, in % and in NZD billion, 12 Months to February 2018
- Top 3 Countries Purchased From in the Most Resent Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, October 2017
- 3.10. Thailand
- Top Platforms Used to Purchase Products Online, in % of Online Shoppers, February 2017
- Breakdown of E-Commerce Sales (incl. B2C, B2B, B2G) by Domestic Sales and Exports, in %, 2014 - 2016
- E-Commerce Sales of SMEs in Thailand Generated via Foreign Websites, in THB million, by Sector, 2015 & 2016
- 3.11. Vietnam
- Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2017e
- Breakdown of E-Commerce Companies by Scope of Operations, in %, 2016
- Breakdown of the Percentage Share of Orders Received via Electronic Means in Total Value of Export Orders, in % of Companies Involved in Exporting, 2016
- 3.12. Malaysia
- Breakdown of Online Shoppers by Local Only, Cross-Border Only and Local and Cross-Border, in %, February 2017
- 3.13. Philippines
- Cross-Border B2C E-Commerce Spending, in PHP billion, 2017 & 2018f
- Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, April 2018
- Top 3 Barriers to Cross-Border Online Shopping, in % Cross-Border Online Shoppers in Philippines, April 2018
- Product Categories Purchased Cross-Border, in % Cross-Border Online Shoppers, April 2018
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