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Asia-Pacific Clothing B2C E-Commerce Market 2016

Asia-Pacific Clothing B2C E-Commerce Market 2016

Report by yStats.com foresees further expansion of online clothing sales in Asia-Pacific region

The clothing category is one of the top online products sold throughout the region. About half of all online shoppers there purchased apparel last year, according to the yStats.com report. Fashion items were the number one category bought by online shoppers in China, second in South Korea and third in Japan. Various countries in the region have seen double-digit year-to-year growth rates in online sales of apparel. For example, India had over 50% growth in 2015, and within a few years is expected to surpass Japan to take second place in online purchases of clothing in the region.
The yStats.com report mentions cross-border online shopping as an influential trend in the Asia-Pacific region, especially in Australia, where more men’s clothing is purchased over the Internet from outside the country than domestically. This trend encourages competition in the vibrant online clothing sales market with regional companies Fast Retailing, VIP.com, Jabong, Myntra and others competing with the global retail E-Commerce giants such as Amazon.


1. Management Summary
2. Global
Product Categories Purchased Online, incl. “Fashion-Related Products”, in % of Online Shoppers, Q4 2015
Product Categories Most Purchased Online, by Generation, incl. “Apparel”, in % of Online Shoppers, November 2015
Product Categories Purchased Cross-Border, incl. “Clothing and Footwear”, in % Cross-Border Online Shoppers, September 2015
Breakdown of Preferred Channels of Buying “Clothing and Footwear”, in % of Online Shoppers, September 2015
Top 20 Clothing E-Commerce Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, July 2016
3. APAC
3.1. Regional
Top 5 Product Categories Purchased Online, incl. “Fashion”, in % of Respondents, June 2015
Online Share of Purchases of “Fashion”, in % of Total Purchases of “Fashion”, by Selected Countries, incl. China, Hong Kong, Japan, South Korea, Taiwan, June 2015
Top 3 Product Categories Purchased via Mobile, incl. “Clothing and Accessories”, in % of Respondents, Q4 2015
Share of Respondents Purchasing “Clothing and Accessories” via Mobile, by Selected Countries, incl. China, India and South Korea, Q4 2015
B2C E-Commerce Sales of Apparel and Footwear, by China, Japan and India, in USD billion, 2015 & 2020f, and CAGR, in %, 2015-2020f
3.2. Advanced Markets
3.2.1. Japan
Overview of Clothing B2C E-Commerce Market and Players, June 2016
B2C E-Commerce Sales of “Clothing”, in JPY billion, 2013 - 2015
B2C E-Commerce Share of Total Retail Sales of “Clothing”, in %, 2013 - 2015
Breakdown of B2C E-Commerce Sales by Product Categories, incl. “Clothes and Related Goods”, in %, 2014 & 2015
Share of Online Shoppers Buying “Clothes and Fashion-Related Products” Online, in %, 2015
Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Japan’s Share of Total Visits, in %, July 2016
3.2.2. South Korea
E-Commerce Sales of “Clothing”, in KRW billion, 2014 & 2015
Breakdown of E-Commerce Sales by Product Categories, incl. “Clothing”, in %, 2014 & 2015
E-Commerce Share of Retail Sales, by Product Category, incl. “Clothing”, in %, 2014 & 2015
Product Categories Purchased Online, incl. “General Apparel Merchandise”, in % of Online Shoppers, October 2015
Product Categories Purchased Online, incl. “General Apparel Merchandise”, by PC and Mobile, in % of Online Shoppers, October 2015
Product Categories Purchased Cross-Border Online, incl. “General Apparel Merchandise”, in % of Cross-Border Online Shoppers, October 2015
Cross-Border E-Commerce Imports of “Clothes, Fashion and Related Goods”, in KRW billion, 2014 & 2015
3.2.3. Australia
Breakdown of Online Spending by Product Category, incl. “Fashion”, by Age Group, March 2016
Breakdown of Online Spending by Sector , incl. “Fashion”, in %, 2015
Breakdown of Online Clothing Spending, by Domestic and Overseas, by Spending by Men and Spending by Women, in AUD million, 2015
Breakdown of Online Clothing Spending, by “Men’s Clothing” and “Women’s Clothing”, Overseas and Domestic, Spent by Men and by Women, in AUD million, 2015
Product Categories Purchased Online, incl. “Women’s Clothing” and “Men’s Clothing”, by Four-Week Average Share of Individuals, in %, 12 Months to June 2015
Top Product Categories Purchased Online, in % of Online Shoppers, 2014 & 2015
3.2.4. New Zealand
Breakdown of Online Spending by Product Sector, incl. “Clothing Footwear and Accessories”, in %, 12 Months to March 2016
Product Categories Purchased Online, incl. “Women’s Clothing” and “Men’s Clothing”, by Four-Week Average Share of Individuals, in %, 12 Months to June 2015
3.3. Emerging Markets
3.3.1. China
Overview of Clothing B2C E-Commerce Market, June 2016
Retail E-Commerce Sales of “Clothing and Home Textiles”, in CNY billion, and in % Year-on-Year Change, 2011-2016f
Retail E-Commerce Sales of “Clothing”, in CNY billion, 2014 & 2015
B2C E-Commerce Sales of “Clothing”, in CNY billion, and in % Year-on-Year Change, Q1 2013 - Q4 2015
Breakdown of Online Clothing Gross Merchandise Volume by B2C and C2C, in % and in CNY billion, H1 2015
Product Categories Purchased Online, incl. “Apparel & Footwear”, in % of Online Shoppers, 2013 & 2014
Product Categories Purchased Online in the Previous 3 Months, incl. “Apparel”, in % of Online Shoppers, February 2015
Average Annual Online Spending and Number of Online Purchases, by Product Category, incl. “Apparel”, February 2015
Favorite Channels for Buying Clothing, incl. “Online”, in % of Clothing Shoppers, Q2 2015
Reasons for Buying Clothing Mostly Online, in % of Clothing Online Shoppers, Q2 2015
Breakdown of the Usual Research and Purchase Behavior of Clothing Shoppers, in % of Clothing Shoppers, Q2 2015
Share of WeChat Shoppers Buying Apparel via WeChat and Share of WeChat in Their Total Online Spending on Apparel, in %, November 2015
Tmall.com’s Share of Clothing Online Shopping Gross Merchandise Volume, in %, H1 2015
Breakdown of Clothing B2C E-Commerce Sales by Players, in %, Q4 2015
Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and China’s Share of Total Visits, in %, July 2016
3.3.2. India
Overview of Clothing B2C E-Commerce Market and Players, June 2016
B2C E-Commerce Sales of “Apparel and Footwear”, in INR billion, 2014 & 2015
Share of Online Shoppers Visiting Websites of Clothing and Accessories Retailers, in %, 2013 - 2015
Breakdown of “Clothing and Accessories” B2C E-Commerce Sales, by Women’s, Men’s and Children’s Clothing and Accessories, 2015e & 2020f
Breakdown of B2C E-Commerce Sales by Product Categories, incl. “Clothing and Accessories”, in %, 2015e & 2020f
Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and India’s Share of Total Visits, in %, July 2016
3.3.3. Indonesia
B2C E-Commerce Sales of “Apparel and Footwear”, in IDR billion, 2014, 2015e & 2019f
B2C E-Commerce Sales Growth by Product Category, incl. “Apparel and Footwear”, in % CAGR, 2014 - 2019f
Product Categories Purchased Online, incl. “Fashion”, in % of Online Shoppers, 2014
3.3.4. Thailand
B2C E-Commerce Sales of “Apparel and Footwear”, in USD million, 2015 & 2020f
Product Categories Purchased Online, incl. “Fashion”, in % of Online Shoppers, May 2015
3.3.5. Singapore
Top 5 Product Categories Purchased Online, incl. “Clothing”, in % of Online Shoppers, 2014
3.3.6. Malaysia
Breakdown of Product Categories to Purchase Online, incl. “Fashion and Accessories”, in % of Online Shoppers, Q1 2016
3.3.7. Hong Kong
Product Categories Purchased Online, incl. “Clothing and Accessories”, in % of Online Shoppers, 2015
3.3.8. Vietnam
Product Categories Purchased Online, incl. “Clothing, Footwear, Cosmetics”, in % of Online Shoppers, 2015
Locations to Buy Fashion Products, incl. Online, in % of Young Urban Consumers, by Gender, 2015

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