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Asia-Pacific B2C E-Commerce Market 2019

Asia-Pacific B2C E-Commerce Market 2019

Asia-Pacific remains global leader in B2C E-Commerce sales

Asia-Pacific is the world’s top region in online retail sales
Asia-Pacific is the global leader in E-Commerce market size, being home to two out of the top five countries ranking the highest in the world by online retail sales. China alone accounts for more than one-half of global E-Commerce revenues as of 2019, according to the figures cited in the yStats.com report. Other leaders include Japan and South Korea. India is also catching up, with one of the fastest growing E-Commerce markets worldwide. Another growth driver is Southeast Asia, where digital commerce has significant room for growth due to currently low penetration rates.

Top trends and players in Asia-Pacific’s E-Commerce
The key online shopping trends in Asia-Pacific are M-Commerce, cross-border online retail and social commerce. Some markets, including China and South Korea, have already achieved over a 50% penetration rate of mobile commerce sales, the yStats.com report reveals. The top two digital commerce leaders in Asia-Pacific are Alibaba Group and JD.com, both based in China. Further major players include Amazon.com, Rakuten, Coupang, Flipkart, Woolworths, and others.


1. Management Summary
2. Regional Overview
Asia-Pacific’s Share of Global Retail E-Commerce Sales, in %, 2019f
Retail E-Commerce Sales in Asia-Pacific, in USD billion, 2018 & 2019f
Top 10 Countries Worldwide by Retail E-Commerce Sales, in USD billion, by Canada, China, India, Germany, France, Japan, Russia, South Korea, the UK, the USA, 2018 & 2019f
Top 10 Countries Worldwide by Retail E-Commerce Sales Growth, in %, by Argentina, Canada, China, India, Indonesia, Malaysia, Mexico, Philippines, Russia, South Korea and Worldwide, 2019f vs. 2018
M-Commerce Share of Total Retail E-Commerce Sales, in %, by China, India, Indonesia, South Korea, Thailand, the UK and the USA, 2018
Share of B2C E-Commerce Sales in Asia-Pacific Made Through Marketplaces, in %, 2018
Top 10 Retailers in Asia-Pacific, by Sales, in USD billion, 2017 & 2018
3. Advanced Markets
3.1 Japan
3.1.1. Overview
B2C E-Commerce Overview & International Comparisons, September 2019
3.1.2. Trends
M-Commerce Sales, in JPY trillion, and Share of B2C E-Commerce Sales, in %, 2015-2018
C2C E-Commerce Sales, in JPY billion, 2016-2018
Omnichannel Commerce Sales, in JPY trillion, and Year-on-Year Change, in %, 2016-2024f
Cross-Border Online Shopper Penetration, in % of Online Shoppers, May 2018
Cross-Border B2C E-Commerce Imports from China and the USA to Japan, in JPY billion, 2018e – 2022f
Cross-Border B2C E-Commerce Exports from Japan to China and the USA, in JPY billion, 2018e – 2022f
3.1.3. Sales & Shares
B2C E-Commerce Sales, in JPY trillion, and Share of Total Retail Sales, in %, 2011-2018
B2C E-Commerce Sales, in JPY trillion, and Year-on-Year Change, in %, 2017-2024f
3.1.4. Internet Users & Online Shoppers
Internet Penetration, in % of Individuals, 2018
Online Shopper Penetration, in % of Internet Users, 2018
3.1.5. Products
Breakdown of B2C E-Commerce Sales by Merchandise, Services and Digital, in JPY billion, and Year-on-Year Change, in %, 2017 & 2018
B2C E-Commerce Product Sales by Category, in JPY billion, and B2C E-Commerce Share of Total Retail Expenditure in Each Category, in %, 2017 & 2018
B2C E-Commerce Service Sales by Category, in JPY billion, and Year-on-Year Change, in %, 2017 & 2018
3.1.6. Payment
Payment Methods Used in E-Commerce, in % of Online Shoppers, 2018
3.1.7. Delivery
Last Mile Delivery Market Size, in JPY billion, 2015 – 2020f
3.1.8. Players
Top E-Commerce Platforms Used, in % of Online Shoppers, 2018
3.2. South Korea
3.2.1. Overview
B2C E-Commerce Market Overview and International Comparisons, September 2019
3.2.2. Trends
M-Commerce Sales, in KRW trillion, and Share of E-Commerce Sales, in %, 2017-2018 & H1 2019
Cross-Border Online Shopper Penetration, in % of Online Shoppers, May 2018
Share of Online Shoppers Who Purchased a Product on Instagram, in %, April 2019
3.2.3. Sales & Shares
Retail E-Commerce Sales, in KRW trillion, and Year-on-Year Change, in %, 2017-2018 & H1 2019
B2C E-Commerce Sales, in USD billion, and Share of Total Retail Sales, in %, 2018-2023f
3.2.4. Internet Users & Online Shoppers
Number of Internet Users, in millions, and Penetration, in % of Individuals, 2013 – 2018
Online Shopper Penetration, by Device, in % of Internet Users, 2017 & 2018
3.2.5. Products
Top 10 Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
Retail E-Commerce Sales by Product Category, in KRW billion, 2017, 2018 & H1 2019
3.2.6. Payment
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2017 & 2018
3.2.7. Delivery
Share of Online Shoppers Who Would be Willing to Change Their Main Online Store if Another Store Offered Express Shipping Options, in %, April 2019
3.2.8. Players
Overview of B2C E-Commerce Players, September 2019
Revenues and Operating Profits/Losses of Selected Leading E-Commerce Players, in KRW billion, and Year-on-Year Change, in %, 2018
Average Monthly Online Spending, by Six Selected E-Commerce Platforms and Total Average, in % of Online Shoppers, May 2019
Top 10 E-Commerce Mobile Applications by Unique Users, in millions, and Reach, in %, August 2019
3.3. Australia
3.3.1. Overview
B2C E-Commerce Overview & International Comparisons, September 2019
3.3.2. Trends
Top Online Sales Events, by Online Shopper and Online Retailer Participation, in %, April 2019
Webrooming and Showrooming Penetration, in % of Consumers, 2019e
Cross-Border Online Shopper Penetration, in % of Online Shoppers, May 2018
3.3.3. Sales & Shares
Retail E-Commerce Sales, in AUD billion, and E-Commerce Share of Total Retail Sales, in %, 2014-2018
B2C E-Commerce Share of Total Retail Sales, by Pure Play, Multichannel and Total, July 2017 – July 2019
3.3.4. Internet Users & Online Shoppers
Online Shopper Penetration, in % of Households, 2018
3.3.5. Products
Breakdown of Online Spending by Merchant Segment, in %, 2018
3.3.6. Payment
Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
3.3.7. Delivery
Express Shipping Share of E-Commerce Deliveries, by Week Before Christmas and Average For All Other Weeks, in %, 2018
3.3.8. Players
Top 10 Most Visited Retail Websites, by Total Number of Visits, in millions, by Desktop and Mobile, Q1 2019
3.4. New Zealand
3.4.1. Overview
B2C E-Commerce Overview & International Comparisons, September 2019
3.4.2. Trends
Top 3 Countries Purchased From in Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2018
3.4.3. Sales & Shares
B2C E-Commerce Sales, by Domestic and Cross-Border, in NZD billion, 2017 & 2018
E-Commerce Share of Retail Sales, in %, 2018
3.4.4. Internet Users & Online Shoppers
Online Shopper Penetration, in % of Internet Users, October 2018
3.4.5. Products
Breakdown of Online Spending by Merchant Segment, in %, 2018
3.4.6. Payment
Payment Methods Used in E-Commerce, in % of Online Shoppers, 2018
3.4.7. Delivery
Top Criteria for Choosing an Online Store, incl. Delivery-Related, in % of Online Shoppers, 2018
3.4.8. Players
Top 3 Websites Purchased From in Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2018
3.5. Singapore
3.5.1. Overview
B2C E-Commerce Market Overview and International Comparisons, June 2019
3.5.2. Trends
Breakdown of Devices Used for Online Shopping, in % of Online Purchases, 2018
Cross-Border Online Shopper Penetration, in % of Adult Online Shoppers, May 2018
3.5.3. Sales & Shares
Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f
Retail E-Commerce Sales, in USD billion, 2018e & 2023f
B2C E-Commerce Share of Total Retail Sales, in %, April 2019
3.5.4. Internet Users & Online Shoppers
Internet User Penetration, in % of Individuals, 2010 – 2018e
Online Shopper Penetration, in % of Internet Users, May 2018
3.5.5. Products
Top 5 Product Categories Purchased Online, in % of Online Shoppers, 2018
3.5.6. Payment
Top 3 Payment Methods For Online Purchase, in % of Online Shoppers, January 2018
3.5.7. Delivery
Delivery-Related Options Encouraging Online Shopping, in % of Online Shoppers, 2018e
3.5.8. Players
Overview of B2C E-Commerce Players, June 2019
Top 10 E-Commerce Websites, by Average Monthly Visits, in thousands, Q1 2019
TO BE CONTINUED"
"4. Emerging Markets
4.1. China
4.1.1. Overview
Overview of B2C E-Commerce Market and International Comparisons, August 2019
4.1.2. Trends
M-Commerce Sales, in USD billion, 2018 & 2023f
Mobile Shoppers, in millions, and Penetration, in % of Mobile Internet Users, 2012 - 2018
Social E-Commerce Market Size, in CNY billion, and Year-on-Year Change, in %, 2015 – 2021f
Cross-Border Retail E-Commerce Imports, in CNY billion, and Year-on-Year Change, in %, Q2 2017 – Q2 2019
Consumer Engagement Activities and Decision to Buy Online and Offline, in % of Consumers, 2018
4.1.3. Sales & Shares
Retail E-Commerce Sales, in CNY billion, and CAGR, in %, by Four Comparative Estimates, 2017 – 2020f & 2023f
E-Commerce Share of Total Retail Sales, in %, by Four Comparative Estimates, 2017 - 2023f
4.1.4. Internet Users & Online Shoppers
Number of Internet Users, in millions, and Penetration, in % of Population, 2012 – 2018
Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, 2013 - 2018
4.1.5. Products
Top Product Categories Purchased Online, in % of Rural Online Shoppers, in % of Urban Online Shoppers, Q1 2019
Fresh Food E-Commerce Sales, in CNY billion, and Year-on-Year Change, in %, 2014 - 2021f
4.1.6. Payment
Breakdown of E-Commerce Sales by Payment Methods, in %, Q1 2017 & Q1 2018
Breakdown of Third-Party Online Payment by Market Share, by Players, in %, 2018
4.1.7. Delivery
Number of Express Delivery Parcels, in billions, and Year-on-Year Change, in %, 2014 - 2018
4.1.8. Players
Overview of B2C E-Commerce Players, August 2019
Breakdown of B2C E-Commerce Market Share, by Market Players, in %, Q3 2018 – Q2 2019
4.2. India
4.2.1. Overview
B2C E-Commerce Market Overview and International Comparisons, September 2019
4.2.2. Trends
Mobile Internet Users, in millions, October 2015, December 2016, 2017 & 2018
Retail M-Commerce Sales, in USD billion, 2018 & 2021f
Cross-Border Online Shopper Penetration, in % of Online Shoppers, May 2018
4.2.3. Sales & Shares
Retail E-Commerce Sales, in USD billion, and CAGR, in %, by Six Comparative Estimates, 2016 – 2023f & 2026f – 2027f
E-Commerce Share of Total Retail Sales, in %, by Four Comparative Estimates, 2016-2018e, 2021f, 2023f & 2026f
4.2.4. Internet Users & Online Shoppers
Number of Internet Users, in millions, by Urban and Rural, 2017 – 2019e
Internet Penetration, by Urban, Rural and Total, in % of Population, December 2018
Online Shopper Penetration, in % of Internet Users, by Two Comparative Estimates, 2017 - 2018, 2023f & 2027f
4.2.5. Products
Top E-Commerce Merchant Segments, in % of Total E-Commerce Value, 2018
Online Grocery Market, in USD billion, and Penetration, in % of Total FMCG Market, 2016 – 2017 & 2020f
4.2.6. Payment
Top 3 Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2018
Breakdown of Payment Methods in E-Commerce by Payment Value, in %, 2019e
Top 3 Mobile Payment Services, in % of Monthly Transactions, March 2019
4.2.7. Delivery
Breakdown of E-Commerce Logistics Market by Logistics Service Provider Types, in %, 2018
4.2.8. Players
Overview of B2C E-Commerce Players, August 2019
E-Commerce Gross Sales, in USD billion, by Amazon and Flipkart, 2018 & 2023f
4.3. Indonesia
4.3.1. Overview
B2C E-Commerce Market Overview, May 2019
4.3.2. Trends
Smartphone User Penetration, in % of Mobile Phone Users, 2015 – 2018
Breakdown of Devices Used to Access E-Commerce Websites, in % of E-Commerce Users, 2018e
M-Commerce Share of Total Retail E-Commerce Sales, in %, 2018
Breakdown of E-Commerce by Local and Cross-Border, According to Buyers and Sellers, in %, 2018e
Breakdown of E-Commerce Sales by Social Commerce and Retail E-Commerce, in USD billion, 2017 & 2022f
4.3.3. Sales & Shares
Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f
Retail E-Commerce Sales, in USD billion, 2018 & 2023f
E-Commerce Share of Retail Sales, in %, 2019f
4.3.4. Internet Users & Online Shoppers
Internet Penetration, in % of Individuals, 2017 – 2022f
Breakdown of Frequency of Online Shopping, in % of Internet Users, March 2019
4.3.5. Products
Top 3 Product Categories Purchased Online, in % of Online Shoppers, 2018
4.3.6. Payment
Payment Methods Used in E-Commerce, in % of Online Shoppers, September 2018
4.3.7. Delivery
Breakdown of Main Drivers for Online Shopping, in % of E-Commerce Users, 2018e
4.3.8. Players
B2C E-Commerce Players Overview, May 2019
Most Used E-Commerce Websites, in % of Online Shoppers, 2018
Product Categories Purchased from the Top Local Online Shopping Websites, May 2018
4.4. Vietnam
4.4.1. Overview
B2C E-Commerce Market Overview and International Comparisons, August 2019
4.4.2. Trends
Breakdown of Internet Traffic by Device, in %, 2018
Devices Used for Shopping Online, in % of Online Shoppers, 2018
Breakdown of Reasons to Use Social Media, in % of Social Media Users, September 2018
4.4.3. Sales & Shares
B2C E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2014-2017 & 2020f
Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f
Retail E-Commerce Sales, in USD billion, 2018e & 2023f
B2C E-Commerce Share of Total Retail Sales, in %, 2012-2017 & 2020f
4.4.4. Internet Users & Online Shoppers
Internet Penetration, in % of Population, 2017-2022f
Online Shopper Penetration, in % of Internet Users, 2018e
4.4.5. Products
Product Categories Purchased Online, in % of Online Shoppers, 2018
4.4.6. Payment
Breakdown of Payment Methods Used in Latest Online Purchase, in % Online Shoppers, 2018
Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016 & 2018
4.4.7. Delivery
Breakdown of Perceptions on Online Shopping, incl. Delivery-Related, in % Respondents, 2018
4.4.8. Players
Overview of B2C E-Commerce Players, August 2019
Top 10 B2C E-Commerce Websites, by Average Monthly Visits, in millions, Q2 2019
Websites Used for Online Shopping, in % of Online Shoppers, 2018
4.5. Thailand
4.5.1. Overview
B2C E-Commerce Market Overview and International Comparisons, May 2019
4.5.2. Trends
M-Commerce Sales, in USD million, and Penetration, in %, 2017-2021f
Share of Internet Users Who Consider Social Media as the Top Channel for Product Discovery, in %, and Share of Online Shoppers Who Made Purchases via This Channel, in %, 2018
4.5.3. Sales & Shares
Retail E-Commerce Sales, in USD billion, 2016, 2018e, 2025f
B2C E-Commerce Share of Total Retail Sales, in %, 2018
4.5.4. Internet Users & Online Shoppers
Internet Penetration, in % of Individuals, 2011 - 2018e
Number of Online Shoppers, in thousands, and Penetration, in % of Internet Users, by Location, Gender, and Age Group, Q1 2017 & Q1 2018
4.5.5. Products
Product Categories Purchased in E-Commerce, in % of Online Shoppers, Q1 2018
4.5.6. Payment
Payment Methods Used in E-Commerce, by Number of Online Shoppers and Percentage of Online Shoppers, Q1 2017 & Q1 2018
4.5.7. Delivery
Breakdown of Positive Aspects of Lazada and Shopee, in % of Online Shoppers, May 2018
4.5.8. Players
Overview of E-Commerce Players, May 2019
Top 5 E-Commerce Players by Market Share, in %, 2018
4.6. Malaysia
4.6.1. Overview
B2C E-Commerce Market Overview and International Comparisons, June 2019
4.6.2. Trends
Cross-Border Online Shopper Penetration, in % of Online Shoppers, November 2018
Share of Online Shoppers Who Made Purchases via Social Media, in % of Online Shoppers, February 2019
4.6.3. Sales & Shares
Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f
B2C E-Commerce Share of Total Retail Sales, in % of Respondents, Q3 2018
4.6.4. Internet Users & Online Shoppers
Internet Penetration, in % of Individuals, 2013 - 2018
Online Shopper Penetration, in % of Internet Users, 2018
4.6.5. Products
Product Categories Purchased in E-Commerce, in % of Online Shoppers, 2018
4.6.6. Payment
Payment Methods Used in E-Commerce, in % of Online Shoppers, 2018
4.6.7. Delivery
Most Important Factors in E-Commerce Delivery, in % of Online Shoppers, 2018
4.6.8. Players
Overview of E-Commerce Players, June 2019
Top 10 E-Commerce Websites, by Average Monthly Visits, in millions, Q1 2019
4.7. Philippines
4.7.1. Overview
B2C E-Commerce Market Overview and International Comparisons, June 2019
4.7.2. Trends
Breakdown of Internet Traffic by Device, in %, 2018
Breakdown of Devices Used for Online Shopping, in % of Online Purchases, 2018
Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, May 2018
4.7.3. Sales & Shares
Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f
B2C E-Commerce Share of Total Retail Sales, in %, 2018e
4.7.4. Internet Users & Online Shoppers
Internet Penetration, in % of Individuals, 2010 – 2018e
Breakdown of Frequency of Online Shopping, by Gender, in % of Online Shoppers, 2018e
4.7.5. Products
Product Categories Purchased in E-Commerce, in % of Online Shoppers, July 2018
4.7.6. Payment
Payment Account Ownership, incl. E-Money Account, in % of Adults, February 2018
4.7.7. Delivery
Breakdown of Reasons of Preference to Shop on Lazada and Shopee, in % of Online Shoppers, May 2018
4.7.8. Players
Overview of E-Commerce Players, June 2019
Top 10 E-Commerce Websites, by Average Monthly Visits, in millions, Q1 2019

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