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Asia-Pacific B2C E-Commerce Market 2017

Asia-Pacific B2C E-Commerce Market 2017

Asia-Pacific forecasted to take half of global online retail sales by 2021

Asia-Pacific is the largest and one of the fastest growing online retail markets worldwide. The yStats.com report reveals that this region is predicted make up almost half of global B2C E-Commerce sales by 2021. It also maintains a share of more than 50% in terms of global sales when services and C2C sales are included. In the time period between 2016 and 2021, E-Commerce sales in Asia-Pacific are forecasted to experience hefty double-digit growth rates as well as an increase in the digital commerce share of retail.

In this same time frame, India ranks highest regarding growth rate in the region, exceeding even China, highlights the yStats.com report. Both countries are set to experience future growth stemming from rural areas due to rapidly rising Internet and online shopper penetration rates. Nations in Southeast Asia are also experiencing E-Commerce growth spurts.

Australia, Japan, and South Korea are forecasted to see moderate growth rates as they are advanced markets and the rate of online shopping penetration is already high. To give an example, the share of online retail sales compared with total retail sales is close to 20% in South Korea, highlights yStats.com’s report. The amount of new online shoppers is beginning to stagnate and as a result, E-Commerce is making changes to stimulate more purchases by reducing delivery times, increasing number of products and making a shift to M-Commerce.

Mobile is the key trend found amongst the entire Asia-Pacific region. In many countries, M-Commerce’s share of B2C E-Commerce sales is already more than one-third, and is as high as almost half in some markets. An increase to smartphone penetration rates underlines this pattern and leading marketplaces like Amazon, Alibaba, JD.com, Flipkart, Lazada and Rakuten see evidence towards increased mobile traffic and share of transactions.


1. Management Summary
2. Regional Overview
Breakdown of Global B2C E-Commerce Sales by Region, in %, 2016 & 2021f
Global B2C E-Commerce Sales, in USD billion, B2C E-Commerce Share of Total Retail Sales, in %, and CAGR, in %, by Region, 2011, 2016 & 2021f
B2C E-Commerce Sales in Asia, in USD billion, B2C E-Commerce Share of Total Retail Sales, in %, and CAGR, in %, by Selected Territories, 2011, 2016 & 2021f
Retail E-Commerce Sales in Asia-Pacific, in USD billion, and CAGR, in %, by Selected Countries in Asia-Pacific, 2016 & 2021f
Retail E-Commerce Sales in Asia-Pacific, in USD trillion, and Share of Global Sales, in %, 2016e & 2020f
Retail E-Commerce Share of Total Retail Sales, in %, by Region, 2016e
Breakdown of Retail Sales in Asia-Pacific by Web-Influenced Offline Retail Sales, E-Commerce Sales, and Other Retail Sales, in %, 2015 & 2020f
Breakdown of Global Cross-Border B2C E-Commerce Sales by Region, in USD billion, and Share of Total B2C E-Commerce Sales, in %, by Region, 2014 & 2020f
Global Online Travel Sales, by Region, in USD billion, and CAGR, in %, 2015 – 2020f
Number of Internet Users Worldwide, in millions, and Internet Penetration, in % of Population, by Regions, 2011 – 2016e
Number of Active Mobile Broadband Subscriptions Worldwide, in millions and per 100 Inhabitants, by Regions, 2011 – 2016e
Internet Penetration in Asia-Pacific, by Selected Countries and Territories, in % of Individuals, 2014-2020f
Average Internet Connection Speed in Asia-Pacific, in MBPS, by Selected Countries and Territories, Q4 2016
Internet User Growth in Asia-Pacific, by Selected Countries, in %, January 2017 Compared to January 2016
Breakdown of E-Commerce Sales in Asia-Pacific by Payment Method, in %, 2015 & 2020f
Top 3 Product Categories Purchased Online, in % of Online Shoppers in Asia-Pacific, November 2016
3. Advanced Markets
3.1. Japan
3.1.1. Overview
B2C E-Commerce Market Overview and International Comparisons, May 2016
3.1.2. Trends
Devices Used to Access the Internet, in % of Individuals, February 2016
Number of Smartphone Users, in millions, and Penetration, in % of Mobile Phone Users, 2014-2020f
M-Commerce Sales, in JPY trillion, and Share of Total B2C E-Commerce Sales, in %, 2015 & 2016
M-Commerce Sales, in USD billion, and Share of B2C E-Commerce Sales, in %, 2013 – 2016e & 2020f
Cross-Border Online Shopper Penetration, in % of Online Shoppers, October 2016
Cross-Border B2C E-Commerce Sales Imports from China and the USA to Japan, in JPY billion, 2015 – 2019f
Cross-Border B2C E-Commerce Exports from Japan to China and the USA, in JPY billion, 2015 – 2019f
3.1.3. Sales & Shares
B2C E-Commerce Sales, in JPY trillion, and B2C E-Commerce Share of Total Retail Sales, in %, 2010-2016
B2C E-Commerce Sales Forecast, by Four Comparative Estimates, in USD billion and JPY trillion, 2015 - 2021f, and CAGR, in %, 2016 - 2021f
3.1.4. Internet Users & Online Shoppers
Internet Users, in millions, and Penetration, in % of Individuals, 2010-2015
Breakdown of Frequency of Internet Usage, in % of Internet Users, by Age Group, February 2016
Top 10 Online Activities, in % of Internet Users, February 2016
3.1.5. Products
Breakdown of B2C E-Commerce Sales by Merchandise, Services and Digital, in %, 2015 & 2016
B2C E-Commerce Product Sales by Category, in JPY billion, and B2C E-Commerce Share of Total Retail Sales in Each Category, in %, 2015 & 2016
B2C E-Commerce Service Sales by Category, in JPY billion, and B2C E-Commerce Share of Total Retail Sales in Each Category, in %, 2015 & 2016
3.1.6. Payment
Breakdown of Payment Methods Most Used in Online Shopping, in % of Online Shoppers, March 2016
3.1.7. Delivery
Causes of Negative Experience When Shopping Online, incl. Delivery-Related, in % of Online Shoppers, May 2016
Reasons for Choosing a Particular E-Commerce Website, incl. Delivery-Related, in % of Online Shoppers, March 2016
3.1.8. Players
Overview of B2C E-Commerce Players, May 2017
Top 3 E-Commerce Platforms Used, in % of Online Shoppers, H1 2016
Top 3 Mobile Shopping Platforms by Number of Users, in millions, Audience Reach, in %, and Year-on-Year Change, in %, May 2016
3.2. South Korea
3.2.1. Overview
Overview of B2C E-Commerce Market and International Comparisons, May 2017
3.2.2. Trends
Breakdown of Devices Most Used for Online Shopping, in % of Online Shoppers, January 2017
M-Commerce Sales, in KRW trillion, and Share of E-Commerce Sales, in %, 2014-2016
Cross-Border E-Commerce Imports, in KRW billion, 2014 - 2016
3.2.3. Sales & Shares
Retail E-Commerce Sales, in KRW trillion, and Year-on-Year Change, in %, 2010-2016
E-Commerce Share of Total Retail Sales, in %, February 2016 & February 2017
Retail E-Commerce Sales Forecast, in USD billion, and CAGR, in %, by Two Comparative Estimates, 2016 & 2021f
3.2.4. Internet Users & Online Shoppers
Number of Internet Users, in millions, and Penetration, in % of Individuals, 2010 – 2016
Online Shopper Penetration, by Device and Total, in % of Internet Users, Q3 2016
3.2.5. Products
Breakdown of E-Commerce Sales by Product Category, in KRW billion, 2015 & 2016, and Year-on-Year Change, in %, 2016
3.2.6. Payment
Payment Methods Used in Online Shopping, in % of Online Shoppers, Q3 2016
3.2.7. Delivery
Overview of Delivery Services Offered by the Top 2 E-Commerce Players, May 2017
3.2.8. Players
Overview of B2C E-Commerce Players, May 2017
Top E-Commerce Platforms Purchased from, in % of Mobile Shoppers and PC Shoppers, January 2017
3.3. Australia
3.3.1. Overview
Overview of B2C E-Commerce Market and International Comparisons, May 2017
3.3.2. Trends
Smartphone Penetration, in % of Adults, June 2015 and June 2016
Product Categories Purchased Via Mobile Devices, in % of Mobile Shoppers, August 2016
Reasons for Online Shopping Via Mobile Devices, in % of Mobile Shoppers, August 2016
Breakdown of Online Spending by Domestic and Cross-Border, by Product Category, in %, Breakdown of Online Spending by Product Category, by Domestic and Cross-Border, in %, and Year-on-Year Change of Domestic and Cross-Border Online Spending, by Product Category, in %, 2016
3.3.3. Sales & Shares
Online Shopping Spending, in AUD billion, FY 2014/2015 & FY 2015/2016
Retail E-Commerce Sales, in AUD billion, and E-Commerce Sales Share of Total Retail Sales, in %, 2014-2016
Retail E-Commerce Sales, in USD billion, and CAGR, in %, 2016 & 2021f
B2C E-Commerce Share of Total Retail Sales, by Pure Play, Multichannel and Total, March 2016 – March 2017
3.3.4. Internet Users & Online Shoppers
Internet Penetration, in % of Households, FY 2012/2013 & FY 2014/2015
Reasons for Accessing the Internet, in % of Internet Users, by Age Group and Gender, FY 2014/2015
3.3.5. Products
Breakdown of Online Spending by Product Category, in %, by Age Group, 2016
Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2015 – 2020f
3.3.6. Payment
Share of Credit Cards in Number of Domestic B2C E-Commerce Payments, in %, FY 2010/11 and FY 2015/16
3.3.7. Delivery
Top 3 Causes of Negative Experience When Shopping Online, incl. Delivery-Related, in % of Online Shoppers, 2016
Delivery Options Desired by Online Shoppers, in % of Online Shoppers, October 2015
3.3.8. Players
Top 10 Online Shopping Websites, by Visits in Average Four-Week Period, in millions, July 2015 – June 2016
3.4. Singapore
3.4.1. Overview
Overview of B2C E-Commerce Market and International Comparisons, March 2017
3.4.2. Trends
Overview of B2C E-Commerce Trends, March 2017
Breakdown of Online Shoppers, by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Only, in %, October 2016
Breakdown of Cross-Border Online Spending by Countries, in % and in SGD million, 2016e
Breakdown of Devices Used for Research and Purchase Online, in % of Online Shoppers, September 2016
M-Commerce Share of B2C E-Commerce Sales, in %, 2011 - 2015
Share of Internet Users Who Would Shop More at Online Retailers if They Provided Similar Loyalty Benefits as Traditional In-Store Retailers, in %, and 5 Most Appealing Loyalty Features, May 2016
3.4.3. Sales & Shares
B2C E-Commerce Share of Total Retail Sales, in % and in SGD billion, 2016
Retail E-Commerce Sales, in SGD billion, 2016e & 2017f
Retail E-Commerce Sales, in USD billion, and Share of Total Retail Sales, in %, 2015 – 2020f
3.4.4. Internet Users & Online Shoppers
Number of Broadband Subscriptions by Type, in thousands, 2011-2016
Online Shopper Penetration, in % of Adult Internet Users, 2016
3.4.5. Products
Top 3 Product Categories by Rank Purchased by Online Shoppers, by Monthly Income, 2016
3.4.6. Payment
Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016
3.4.7. Delivery
Top 3 Delivery Options, in % of Online Shoppers, June 2016
3.4.8. Players
Overview of B2C E-Commerce Players, March 2017
Top 1 Local B2C/C2C E-Commerce Websites, incl. Total Website Visits, in millions, Singapore’s Share of Website Visits, in %, and Estimated Number of Visits from Singapore, in millions, February 2017
Share of Online Shoppers Who Would Buy Less from E-Commerce Sites They Currently Shop With if Amazon Launched a Singapore-Based Site, by Selected E-Commerce Sites, in %, November 2016
4. Emerging Markets
4.1. China
4.1.1. Overview
E-Commerce Market Overview and International Comparisons, May 2017
4.1.2. Trends
Cross-Border E-Commerce Market Overview and Trends, February 2017
Cross-Border Retail E-Commerce Imports, in CNY billion, and Year-on-Year Change, in %, 2013 – 2019f
Top Product Categories and Top Countries for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in China, March 2016
Breakdown of Cross-Border Retail E-Commerce Imports, by Local Platforms, in %, Q4 2016
Number of Mobile Internet Users, in millions, and Penetration, in % of Internet Users, 2012 - 2016
Number of Mobile Shoppers, in millions, and Penetration, in % of Mobile Internet Users, 2012 - 2016
M-Commerce Sales, in CNY billion and in % of Total Retail E-Commerce Sales, by Four Comparative Estimates, 2014 – 2020f
Mobile Shopping Apps Installed, in % of Online Shoppers, 2016
Triggers for an Online Purchase, in % of Online Shoppers, 2016
4.1.3. Sales & Shares
Retail E-Commerce Sales (incl. B2C and C2C), in CNY billion, CAGR, in %, by Six Comparative Estimates, 2014 – 2020f
Retail E-Commerce Sales (incl. B2C and C2C), in USD billion, and CAGR, in %, by Four Comparative Estimates, 2016 – 2021f
E-Commerce Share of Total Retail Sales, in %, by Nine Comparative Estimates, 2014 - 2021f
Retail E-Commerce Sales in Rural Areas, in CNY billion, and Share of Nationwide Retail E-Commerce Sales, in %, 2015 & 2016
4.1.4. Internet Users & Online Shoppers
Number of Internet Users, in millions, and Penetration, in % of Population, 2012 - 2016
Breakdown of Total Population and Internet Users by Urban and Rural, in %, 2016
Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, 2012 - 2016
Online Shoppers by Urban and Rural, in millions, and Penetration, in % of Internet Users, 2014 & 2015
4.1.5. Products
Top 10 Product Categories Purchased Online, in % of Online Shoppers, 2015
B2C E-Commerce Sales of Apparel and Electronics, in CNY billion, Q3 2014 – Q3 2016
4.1.6. Payment
E-Wallet’s Share of E-Commerce Sales, in %, 2015
Breakdown of Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016
4.1.7. Delivery
Breakdown of Preferred Delivery Days, in % of Online Shoppers, 2016
Ranking of B2C E-Commerce Companies by Satisfaction with Delivery Service, in % of Online Shoppers, 2016
4.1.8. Players
Breakdown of B2C E-Commerce GMV by Market Players, in %, 2015 & 2016
Website Visits to Amazon.cn, JD.com and Tmall.com, in millions, November 2016 & April 2017
4.2. India
4.2.1. Overview
Overview of B2C E-Commerce Market and International Comparisons, May 2017
4.2.2. Trends
Overview of B2C E-Commerce Market Trends, May 2017
Smartphone Users, in millions, 2016e & 2020f
Mobile Shopper Penetration, in % of Smartphone Users, and Breakdown of Intention to Shop via Mobile in the Future Among Non-Mobile Shoppers, in %, 2016
M-Commerce Sales, in USD billion, and Share of Retail E-Commerce Sales, in %, 2015 – 2020f
Breakdown of Online Shoppers, by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, October 2016
Cross-Border Online Spending, in INR billion, 2016e & 2017f
4.2.3. Sales & Shares
Retail E-Commerce Sales, in USD billion, and CAGR, in %, by Seven Comparative Estimates, 2014-2020f
Comparison of Two Retail E-Commerce Sales Forecasts Before and After Demonetization, in USD billion, and CAGR, in %, 2015 – 2020f
E-Commerce Share of Total Retail Sales, in %, by Four Comparative Estimates, 2014 – 2021f
4.2.4. Internet Users & Online Shoppers
Number of Internet Users, in millions, by Urban, Rural and Total, October 2014-2016e & December 2016e
Internet Penetration by Urban and Rural Population, in %, October 2016
Number of Rural Internet Users, in millions, 2015 & 2020f
Online Shopper Penetration in Rural Areas, in % of Rural Internet Users, 2015 & 2016
Online Shopper Penetration, in % of Internet Users, 2013, 2015, 2018f & 2020f
Number of Online Shoppers, in millions, by Five Comparative Estimates, 2015 – 2020f
4.2.5. Products
Breakdown of E-Commerce Sales by Segments, in %, 2015
Breakdown of Retail E-Commerce Sales by Product Categories, in %, 2015
4.2.6. Payment
Breakdown of E-Commerce Payment Volume by Payment Methods, in %, 2015 & 2020f
Breakdown of Payment Methods Used in M-Commerce, in % of Mobile Shoppers, 2016
4.2.7. Delivery
Top 3 Value-Added Services Demanded by Online Shoppers, in % of Online Shoppers, May 2016
4.2.8. Players
Overview of B2C E-Commerce Players, May 2017
Breakdown of E-Commerce Platforms Preferred for Purchase, in % of Online Shoppers, 2016
4.3. Indonesia
4.3.1. Overview
Overview of B2C E-Commerce Market and International Comparisons, March 2017
4.3.2. Trends
Overview of E-Commerce Trends, March 2017
Breakdown of Devices Used to Access the Internet, in % of Internet Users, 2016
Breakdown of Devices Used for Online Shopping, in % of Online Shoppers, by Age Group, August 2016
Social Platforms Most Recognized as Platforms for Buying and Selling Online, by Social Media and Online Forum, in % of Internet Users, June 2016
4.3.3. Sales & Shares
Retail E-Commerce Sales, in USD billion, by Six Comparative Estimates, 2014-2019f & 2025f
E-Commerce Share of Total Retail Sales, in %, 2015 & 2025f
4.3.4. Internet Users & Online Shoppers
Internet User Penetration, in % of Individuals, 2010 - 2015
Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, by Urban, Rural and Total, 2016e
Perceived Advantages and Disadvantages of Online Shopping, in % of Internet Users, June 2016
4.3.5. Product
Perceived Advantages and Disadvantages of Online Shopping, in % of Internet Users, June 2016
B2C E-Commerce Sales Growth by Product Category, incl. “Apparel and Footwear”, in % CAGR, 2014 - 2019f
4.3.6. Payment
Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, December 2016
Reasons to Choose an E-Commerce Website to Buy From, in % of Online Shoppers, August 2016
4.3.7. Delivery
Overview of E-Commerce Delivery, March 2017
4.3.8. Players
Overview of E-Commerce Players, March 2017
Most Frequently Used E-Commerce Websites, in % of Online Shoppers, by Age Group, August 2016
Top 6 E-Commerce Websites, by Total Visits, in millions, February 2017
4.4. Thailand
4.4.1. Overview
Overview of B2C E-Commerce Market and International Comparisons, March 2017
4.4.2. Trends
Overview of E-Commerce Trends, March 2017
Devices Used to Access the Internet, in % of Internet Users, Q1 2016
M-Commerce Spending, in THB billion, and Share of Total Online Spending, in %, 2016e - 2018f
Share of Online Shoppers Who Made a Purchase via Social Media, in %, April 2016
Breakdown of E-Commerce Sales of Retail and Wholesale Companies in Thailand, by Online Sales Channel, incl. “Social Media”, in %, 2015
Breakdown of Online Shoppers, by Domestic Only Shoppers, Domestic and Cross-Border Shoppers, and Cross-Border Only Shoppers, in %, October 2016
4.4.3. Sales & Shares
Online Spending, in THB billion, 2016e – 2018f
Retail E-Commerce Sales, in USD billion, 2016e & 2020f
E-Commerce Share of Total Retail Sales, in %, 2016e & 2017f
4.4.4. Internet Users & Online Shoppers
Internet Penetration, in % of Individuals, 2010-2016
Number of Online Shoppers, in thousands, and Penetration, in % of Internet Users, by Location, Gender, and Age Group, Q1 2016
4.4.5. Products
Product Categories Purchased in E-Commerce, in % of Online Shoppers, Q1 2016
B2C E-Commerce Sales of “Apparel and Footwear”, in USD million, 2015 & 2020f
4.4.6. Payment
Payment Methods Used in E-Commerce, by Number of Online Shoppers and Percentage of Online Shoppers, Q1 2016
4.4.7. Delivery
Overview of B2C E-Commerce Delivery, March 2017
4.4.8. Players
Overview of B2C E-Commerce Players, March 2017
Top 10 Local B2C E-Commerce Websites, by Website Visits, in millions, incl. Thailand’s Share of Website Visits, in %, and Estimated Number of Visits from Thailand, in millions, February 2017
Top 6 Local C2C E-Commerce Websites, by Website Visits, in millions, incl. Thailand’s Share of Website Visits, in %, and Estimated Number of Visits from Thailand, in millions, February 2017
4.5. Malaysia
4.5.1. Overview
Overview of B2C E-Commerce Market and International Comparisons, March 2017
4.5.2. Trends
Overview of Regulatory B2C E-Commerce Trends, March 2017
Top 20 Activities Conducted via Connected Mobile Devices, incl. Shopping-Related, in % of Internet Users, March 2016
M-Commerce Sales, in MYR million, and Share of Total B2C E-Commerce Sales, in %, 2013 – 2020f
Share of Online Shoppers Who Made a Purchase via Social Media, in %, April 2016
4.5.3. Sales & Shares
B2C E-Commerce Sales, in MYR billion, 2011 & 2016
B2C E-Commerce Share of Total Retail Sales, in %, 2011 & 2016
B2C E-Commerce Sales, in USD billion, 2015 & 2025f
B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2025f
4.5.4. Internet Users & Online Shoppers
Internet Penetration, in % of Households, 2011 – 2016
Breakdown of Broadband Subscriptions by Mobile and Fixed, in millions, Q1 2015- Q3 2016
Breakdown of Internet Users by Internet Users Who Shop Online, Who Do Webrooming Only, and Who Do Not Shop Online, in %, 2015
4.5.5. Products
Breakdown of B2C E-Commerce Sales by Product Categories, in %, 2016
Product Categories Purchased in E-Commerce, in % of Online Shoppers, 2015
4.5.6. Payment
Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, November 2016
4.5.7. Delivery
Breakdown of Expected Delivery Times, in % of Online Shoppers, November 2016
4.5.8. Players
Overview of B2C E-Commerce Players, March 2017
Breakdown of Online Marketplaces Preferred for Online Shopping, in % of Online Shoppers, 2015
Top 9 Local B2C E-Commerce Websites, by Website Visits, in millions, incl. Malaysia’s Share of Website Visits, in %, and Estimated Number of Visits from Malaysia, in millions, February 2017
4.6. Vietnam
4.6.1. Overview
Overview of B2C E-Commerce Market and International Comparisons, April 2017
4.6.2. Trends
Overview of E-Commerce Trends, April 2017
Smartphone Users, in millions, and Penetration, in % of Population, 2015 – 2020f
Devices Used for Online Shopping, in % of Online Shoppers, August 2016
Online Shopping Channels, incl. “Social Network”, in % of Online Shoppers, 2015
4.6.3. Sales & Shares
B2C E-Commerce Sales, in USD million, and Share of Retail Sales, in %, 2011 & 2016e
Retail E-Commerce Sales, in USD billion, 2016e & 2017f
B2C E-Commerce Sales, in USD billion, 2015 & 2025f
B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2025f
4.6.4. Internet Users & Online Shoppers
Internet Penetration, in % of Individuals, 2010 - 2015
Number of Internet Users, in millions, 2011 & 2015
Online Shopper Penetration, in % of Daily Internet Users, 2014 & 2015
4.6.5. Products
Product Categories Purchased in E-Commerce, in % of Online Shoppers, August 2016
4.6.6. Payment
Breakdown of Payment Methods Used in E-Commerce, in % Online Shoppers, August 2016
4.6.7. Delivery
Breakdown of Forms of Delivery Services Used by E-Commerce Companies, in % of E-Commerce Companies, 2015
4.6.8. Players
Overview of B2C E-Commerce Players, April 2017
Breakdown of B2C E-Commerce Sales by Top 6 Players and Others, in %, 2015
Top 10 Local B2C E-Commerce Websites, by Website Visits, in millions, incl. Vietnam’s Share of Website Visits, in %, and Estimated Number of Visits from Vietnam, in millions, February 2017
4.7. Philippines
4.7.1. Overview
Overview of B2C E-Commerce Market and International Comparisons, April 2017
4.7.2. Trends
Overview of B2C E-Commerce Trends, April 2017
Mobile Shopper Penetration, in % of Individuals, Q4 2015 & Q4 2016
Cross-Border Online Shopper Penetration, in % of Online Shoppers, Q4 2015
4.7.3. Sales & Shares
B2C E-Commerce Sales, in PHP billion, and Share of Total Retail Sales, in %, 2011 - 2016
B2C E-Commerce Sales, in USD billion, 2015 & 2025f
B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2025f
4.7.4. Internet Users & Online Shoppers
Internet Penetration, in % of Individuals, 2010 - 2015
Shopping-Related Activities Carried Out Online, in % of Individuals, H2 2016
4.7.5. Products
B2C E-Commerce Sales by Product Category, in PHP million, 2016
4.7.6. Payment
Share of Online Shoppers Paying with Cash on Delivery, in %, Q4 2015
4.7.7. Delivery
Overview of B2C E-Commerce Delivery, April 2017
4.7.8. Players
Overview of E-Commerce Players, April 2017
Breakdown of Online Spending by E-Commerce Websites, in %, May 2015
Top 8 Local B2C E-Commerce Websites, by Website Visits, in millions, incl. Philippines’ Share of Website Visits, in %, and Estimated Number of Visits from Philippines, in millions, February 2017

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