Asia B2C E-Commerce Market 2021

Asia B2C E-Commerce Market 2021

B2C E-Commerce market in Asia accelerated even further in 2020, says yStats.com.

Asian B2C E-Commerce market continued accelerating during the COVID-19 pandemic in 2020

The B2C E-Commerce market in Asia saw significant growth during the coronavirus pandemic and was expected to continue its leadership over other world regions. China maintains its role as a regional and global leader in the share of total retail sales attributed to online commerce. Moreover, as a result of consumers’ shopping behavior shift towards online purchasing, numerous E-Commerce platforms generated considerable revenue since the start of the COVID-19 pandemic. There were several major players in the online market, Amazon, JD.com, Pinduoduo, Shopee, Lazada were among them. These platforms had a significant number of sales, a high inflow of new consumers and an increased number of visits over the last 6 months of 2020. Besides, to contribute to the development of online retail, some companies received investments and, thus, increased their value on the market. Many E-Commerce platforms also increased their cross-border selling, by operating abroad and introducing foreign retailers on their platform.

The downward trend of the online travel segment’s GMV was projected to recover gradually from 2021 to 2025

Although the Internet economy overall witnessed increasing value, the online travel gross merchandise value declined significantly in 2020, even by over 50% in some countries. Having said that, this sector’s value was still projected to gain momentum and grow back gradually by 2025.


1. Management Summary
2. Regional Overview
B2C E-Commerce Market Overview, February 2021
Asia-Pacific’s Share of Global Retail E-Commerce Sales, in %, 2020
Retail E-Commerce Sales Value, by Selected Regions, in USD billion, H1 2020
Retail E-Commerce Sales Growth, by Region, by Selected Regions, and Year-on-Year Change, in %, 2020
Percentage of Consumers, Who Purchase Online More in the Last Few Months, by Selected Countries, incl. Australia, India and Vietnam, in % of Respondents, 2020
Share of Mobile Sales, in % of All Online Travel Sales, 2020
Digital Travel Sales Value Per Capita, by Selected Countries, in USD, 2020 & 2025f
Percentage of New Online Consumers, by Geolocation, by Selected Countries, in % of Respondents, 2020
3. Advanced Markets
3.1. China
B2C E-Commerce Market Overview, February 2021
Online Retail Sales Value, in CNY billion, Y-o-Y Change, in % and Share of Physical Goods Parts, by Select. Categories, incl. Food, Clothing, Consumer Goods, in %, January 2020 - November 2020
Share of Digital Sales of Physical Goods, in % of Total Sales of Consumer Goods, January 2020 - November 2020
Top 5 E-Commerce Retailers in China, by Sales Value, in USD billion, 2020
B2C E-Commerce Sales Value and Gross Merchandise Value of Pinduoduo, in CNY billion, Q2 2019 & Q2 2020
Number of Active Monthly Users and Buyers of Pinduoduo, in millions, and Y-o-Y Change, in %, Q2 2019 & Q2 2020
3.2. Japan
B2C E-Commerce Market Overview, February 2021
Number of Proximity Mobile Payment Users, in Millions, in % of Total Population, 2019 - 2023f
Top B2C E-Commerce Platforms Used During the Pandemic, in % of Respondents, October 2020 - November 2020
Share of Digital Transactions, by Selected Product Categories, in % of Total Sales, 2017, 2020e & 2022f
Comparison of Merchant Discount Rates and Payment Cycles of E-Wallets in Japan, China and the United States, April 2020
3.3 South Korea
B2C E-Commerce Market Overview, February 2021
Value of B2C E-Commerce, in KRW trillion, and Year-on-Year Change, in %, 2018 - 2024f
Mobile Shopping Transaction Value, in KRW trillion, and Year-on-Year Change, October 2019 & October 2020
Share of Mobile Shopping Transaction Value, in % of Total Online Sales, October 2019 & October 2020
Online Shopping Sales Value, by Selected Product Categories, in KRW trillion, and Y-o-Y Change, in %, October 2019 & October 2020
3.4. Singapore
B2C E-Commerce Market Overview, February 2021
B2C E-Commerce Market Value, in SGD billion, 2019 & 2020e & 2024f
Top 10 E-Commerce Websites of Singapore, by Number of Website Visits, AppStore/PlayStore Rank, Number of Followers on Social Media Platforms, and Number of Employees, Q3 2020
Internet Economy Market Size, in USD billion, by Categories, incl. E-Commerce, Online Media, Online Travel, Transport & Food, 2015, 2019, 2020e & 2025f
4. Emerging Markets
4.1. India
B2C E-Commerce Market Overview, February 2021
B2C E-Commerce Market Value in India, in INR trillion, 2016 & 2020e & 2024f
Breakdown of Consumer Buying Intentions Between Online and In-store shopping, by Selected Product Category, in % of Respondents, December 2020
4.2. Indonesia
B2C E-Commerce Market Overview, February 2021
B2C E-Commerce Transaction Value, in IDR trillion, 2017, 2018 & 2020e
E-Money Sales Value and Volume, in IDR trillion, in billions, 2019 & January - November 2020
Internet Economy Market Size, in USD billion, by Categories, incl. E-Commerce, Online Media, Online Travel, Transport & Food, 2015, 2019, 2020e & 2025f
E-Commerce Gross Merchandise Value, in USD billion, 2019 - 2020e & 2025f
Number of Sessions Performed on Financial Apps, in billions, June 2019 & June 2020
Share of Preferred Payment Method For Shopping Online, in % Respondents, May 2020
Top 10 E-Commerce Websites of Indonesia, by Number of Website Visits, AppStore/PlayStore Rank, Number of Followers on Social Media Platforms, and Number of Employees, Q3 2020
Share of E-Wallets Usage, in % of Respondents, Q2 2020
4.3. Vietnam
B2C E-Commerce Market Overview, February 2021
Value of B2C E-Commerce, in VND trillion, and Year-on-Year Change, in %, 2019 - 2024f
Top 10 E-Commerce Websites of Vietnam, by Number of Website Visits, AppStore/PlayStore Rank, and Number of Followers on Social Media Platforms, Q3 2020
Internet Economy Market Size, in USD billion, by Categories, incl. E-Commerce, Online Media, Online Travel, Transport & Food, 2015, 2019, 2020e & 2025f
4.4. Malaysia
B2C E-Commerce Market Overview, February 2021
B2C E-Commerce Market Value, in USD billion, 2020e & 2025f
Value of B2C E-Commerce, in MYR billion, 2019 - 2024f
Top 10 E-Commerce Websites of Malaysia, by Number of Website Visits, AppStore/PlayStore Rank, Number of Followers on Social Media Platforms, and Number of Employees, Q3 2020
Internet Economy Market Size, in USD billion, by Categories, incl. E-Commerce, Online Media, Online Travel, Transport & Food, 2015, 2019, 2020e & 2025f
Share of Transactions and Share of Transactions Value, by Payment Instrument, in % of Total Transactions, 2019 & 2024f
4.5. Thailand
B2C E-Commerce Market Overview, February 2021
E-Commerce Value, in EUR billion, 2019 - 2020e
Internet Economy Market Size, in USD billion, by Categories, incl. E-Commerce, Online Media, Online Travel, Transport & Food, 2015, 2019, 2020e & 2025f
Top 10 E-Commerce Websites of Thailand, by Number of Website Visits, AppStore/PlayStore Rank, and Number of Followers on Social Media Platforms, Q3 2020
4.6. The Philippines
B2C E-Commerce Market Overview, February 2021
Internet Economy Market Size, in USD billion, by Categories, incl. E-Commerce, Online Media, Online Travel, Transport & Food, 2015, 2019, 2020e & 2025f
Top 10 E-Commerce Websites of The Philippines, by Number of Website Visits, AppStore/PlayStore Rank, and Number of Followers on Social Media Platforms, Q3 2020

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