Europe Oral Hygiene/Oral Care

2024 marked another year of solid value growth for beauty and personal care in Norway, supported by a high level of consumer interest and the continued expansion of pharmacy and specialist retail. Although growth slowed slightly compared to the post-pandemic rebound years, the industry remained resi ...

Oral care in Lithuania stagnated in 2024, with flat retail volume growth and a moderate increase in retail current value sales, underpinned by prices rises. The major categories, toothpaste and manual toothbrushes, are highly saturated and new purchases often rely on replacements and heavy price pro ...

Value sales of oral care increased in 2024. Growth was primarily driven by rising demand for peripheral products such as dental floss and electric toothbrushes, alongside moderate inflationary effects. The largest category in 2024 was toothpaste, which remained stable in value terms despite flat vol ...

Oral care saw strong current value growth in Ukraine in 2024. Oral care is an important part of the daily personal care routines of Ukrainian consumers, especially since dental care services became more expensive and less available due to the war in the country. Toothpaste is the largest category in ...

In 2024, oral care in Greece experienced an increase in value sales, although this was less robust than anticipated, particularly within toothpaste. A significant factor contributing to this underperformance was the government legislation enacted in March 2024, which imposed a minimum 30% reduction ...

Oral care in Romania witnessed strong growth rates in retail value terms over 2024, with retail volume sales also picking up well on the previous year. Consumers in Romania increasingly recognise the importance of regular oral care, leading to heightened awareness and concern regarding dental health ...

In 2024, value sales of oral care in North Macedonia recorded a positive single-digit increase. This steady growth aligned with the continued solid performance of toothpaste, which remained the largest product category within oral care. This position was driven by consistently high consumer demand, ...

The beauty and personal care market in Slovenia experienced positive growth in current value terms in 2024, albeit at a slower pace compared to 2022 and 2023. This deceleration was primarily due to a decline in the annual rate of inflation, following a period of significant price hikes that affected ...

Increased concerns around oral hygiene, alongside technological and scientific advancements, positively influenced the growth of oral care in Slovenia in 2024. However, rising product prices and inflation placed pressure on household budgets, prompting consumers to re-evaluate spending priorities. M ...

Oral care registered healthy current value and moderate volume growth in Serbia in 2024. People are becoming more aware of the importance of oral health and its connection to overall wellbeing, and this drove demand for oral care. The prevalence of dental problems like cavities, gum disease and bad ...

Sales of oral care in Italy continued to show stable growth in current value terms in 2024, driven mainly by products such as toothpaste, mouthwashes/dental rinses and tooth whiteners. The first two of these products are considered basic components of good oral hygiene and are considered indispensab ...

Oral care in Ireland continued to see current value growth in 2024, supported by consistent demand for essential hygiene products and growing consumer interest in advanced solutions like whitening and enamel protection. Local shoppers remain keen to prioritise health, with many also trading up to sp ...

Overall, oral care in Switzerland posted a slight increase in retail volume sales and a moderate rise in retail current value sales in 2024. The category’s performance was boosted by Swiss consumers’ desire to maintain good oral health. This desire gains importance since dentists’ bills are very hig ...

Oral care maintained positive growth in Denmark in 2024, although value growth was slightly lower than in 2023 when gains were partly driven by inflation. Toothpaste remained the largest subcategory in volume terms, with continued though marginal gains in 2024, reflecting its maturity. Danish consum ...

Oral care in Bosna and Herzegovina registered a moderate increase in current value sales, though volume sales fell marginally, as continuing population decline dampened volume sales. In addition, though inflation has eased, consumers were still price sensitive, and actively looked for promotions. To ...

Oral care saw significant current value growth in Belgum in 2024. Rising prices, especially in toothpaste, were the main factor behind the category’s increase in value sales. At the same time, the increasing sophistication of demand also played a role, as consumers’ interest in a broader and more co ...

Oral care maintained positive growth in Croatia in 2024, in both value and volume terms, albeit with value higher than volume. Oral care benefits from being an essential category in beauty and personal care, from basic products such as toothpaste and manual toothbrushes, through to more niche catego ...

Unit prices started to stabilise in Slovakia 2024, boosting retail volume sales for oral care while slowing the growth of value sales. Despite this mild improvement, retail volume across all subcategories remains below pre-pandemic levels. Slovak consumers continue to be highly price-sensitive, freq ...

In 2024, oral care in Finland continued to benefit from the fact that despite a tough economic context, Finns will not compromise on quality when it comes to oral care products. While there remains little potential for growth in terms of volume sales, value sales rose steadily in 2024. Dental health ...

In 2023, the Ayurvedic market was estimated to be worth USD 14,567.56 million. Over the course of the projection period, the Ayurvedic Market industry is anticipated to grow at a compound annual growth rate (CAGR) of 16.13%. The Ayurveda market is expanding due to rising government backing for ayurv ...

Oral care saw modest current value growth in Spain in 2024. Demand in the category is supported by its key role in daily personal hygiene routines, which has been bolstered by the strong rise in consumer health consciousness in recent years. However, the category is mature and is subject to signific ...

Beauty and personal care product sales remained positive in Finland in 2024 although rose at a slower rate than was seen in the previous year, when inflation had stronger impact on pricing. A lot of the extra value in 2024 stemmed from Finns looking for higher quality products; at the same time, som ...

In 2024, value sales of oral care saw an increase as consumers incorporated more oral care products into their daily routines. However, private labels pushed unit prices down, particularly in categories such as dental floss, toothpaste, and mouthwash. However, toothpaste remained the largest categor ...

Retail value sales of oral care increased in 2024. While volume growth remained modest, overall retail value sales benefitted from rising average unit prices across all categories. The growing consumer focus on oral hygiene and willingness to invest in sophisticated products – such as electric tooth ...

In 2024, beauty and personal care in Slovakia experienced overall growth, though retail value gains decelerated relative to the previous year. This moderation is largely attributable to the stabilisation of unit prices and a decline in average inflation. Despite this slower pace, retail volumes exhi ...