Philippines Household Products

In 2025, the polishes category in the Philippines maintained modest growth due to strategic pricing, product innovation and alignment with broader cleaning trends like convenience and multifunctionality. The retail value of polishes reached PHP2.6 billion, representing 2% current value growth on the ...

The surface care category in the Philippines maintained positive retail value and volume growth in 2025, despite macroeconomic headwinds. Inflationary pressures and weaker household income led to cautious spending, especially among lower-income groups, encouraging value-seeking behaviour. Many consu ...

The home care market in the Philippines demonstrated resilience in 2025, recording 3% current value growth to reach sales of PHP131 billion, driven by a positive performance in the biggest category, laundry care, and evolving consumer priorities towards sustainability and convenience. With a forecas ...

In 2025, toilet care in the Philippines recorded steady retail value and volume growth, driven by rising urbanisation, population growth and heightened hygiene awareness post-pandemic. The median disposable income per household in the Philippines was rising in 2025. This increase in disposable incom ...

In 2025, the bleach category in the Philippines recorded positive growth, driven by its status as a low-cost, effective disinfectant. The enduring consumer emphasis on health and cleanliness, particularly in the post-pandemic landscape, supported this performance. The rising median disposable income ...

The air care market in the Philippines recorded modest growth in 2025, driven by rising demand for products offering emotional and health benefits, albeit with cautious consumer spending still at play. The median disposable income per household in the Philippines increased, which, coupled with a 2% ...

The dishwashing category in the Philippines experienced steady retail value growth in 2025, driven by rising urbanisation and evolving consumer preferences. In 2025, the dishwashing category recorded 4%?current value growth to reach sales of PHP17.3 billion. This growth reflects deeper shifts in con ...

Laundry care in the Philippines recorded modest current value growth in 2025, supported by improving economic conditions and increasing consumer prioritisation of hygiene and convenience. The rising median disposable income per household in the Philippines, coupled with an improving consumer confide ...

Total home care packaging unit volumes in the Philippines increased by 1% in 2024, with growth largely stemming from laundry care, which remains the dominant category in the market. Sustained consumer demand for effective cleaning solutions, coupled with rising household penetration of home care pro ...

With female consumers becoming more conscious about their personal appearance, hair visibility and growth has become a more pressing challenge for consumers. Due to the hot tropical weather in the Philippines and the rise of social gatherings and travel, consumers often reveal skin and are keen to r ...

Wipes in the Philippines saw buoyant growth in current value terms in 2024. Growth was supported by improved economic conditions and an increase in consumer mobility as the country moved on from the COVID-19 pandemic. There was also a persisting emphasis on personal hygiene, a legacy of the pandemic ...

Air Treatment Products in the Philippines Retail volume sales of air treatment products are expected to grow strongly in the Philippines in 2024. The Philippines went through its worst summer heat, with the heat index reaching 42°C in many regions, resulting in the closing of hundreds of schools in ...

Wipes in the Philippines Wipes in the Philippines saw buoyant growth in current value terms in 2023. Growth was supported by improved economic conditions and an increase in consumer mobility, as the country emerged from the COVID-19 pandemic. There was also a persisting emphasis on personal hygiene, ...

Home Care Packaging in the Philippines Flexible plastic continued to account for the vast majority of the packaging unit volumes used in the home care industry in the Philippines in 2022. Flexible plastic also saw strong growth in 2022 as the country experienced a rise in inflation in this year. As ...

Air Freshener Market in Philippines 2022 - Snapshot Air fresheners are pervasive within indoor built environments, such as workplaces, schools, housing, transportation, hotels, hospitals, care facilities, and a range of private and public buildings. These products are designed to impart an aroma to ...