Georgia Household Products

Volume sales of wipes in Georgia experienced solid growth in 2024, driven by rising hygiene standards. Wet wipes provide a quick and easy cleaning solution, saving time and effort for those with busy lifestyles. The introduction of new options, including eco-friendly and biodegradable wipes, also at ...

In 2024, the toilet care market in Georgia experienced moderate volume growth, with toilet liquids/foam emerging as the fastest-growing segment. This growth was driven by the segment’s broad product range and lower unit prices compared to other toilet care subcategories, making its products attracti ...

Bleach in Georgia continued to hold its familiar place in many Georgian households in 2024, largely thanks to its affordability and strong appeal to cost-conscious consumers. Bleach’s low price makes it an attractive option for those seeking effective cleaning solutions without straining their budge ...

Surface care in Georgia saw steady growth in volume sales in 2024, supported by the country’s economic growth and the continuous development of modern retail channels. The expansion of organised store-based retail outlets has made surface care products more accessible to a broader consumer base, con ...

In 2024, the sales of polishes in Georgia benefited significantly from the rising consumer awareness regarding home care products and the active expansion of the country’s retail sector. This growth is reflected in both the volume and value sales of imported polishes, which continue to increase stea ...

Laundry care in Georgia saw the range of laundry detergents promoting sustainability expanding further in 2024 – for example, with products like Savex liquid laundry detergent designed for cold washes, Domol laundry softener packaged in recyclable materials, and Frosch offered in recycled packaging. ...

In 2024, the home care market in Georgia was shaped by steady economic growth and a relatively stable exchange rate, both of which helped to stimulate volume sales. While the presence of immigrants from Russia, Ukraine and Belarus had previously influenced market dynamics, their impact has diminishe ...

In 2024, the dishwashing category in Georgia recorded stable growth in both volume and value sales. This steady performance reflects a dual trend in consumer behaviour. On one hand, a segment of the population remains loyal to established brands, valuing their perceived quality and consistency. On t ...

In 2024, both volume and value sales of air care products in Georgia posted solid positive growth, driven by increased consumer awareness, strategic marketing efforts and the expansion of modern retail outlets into regional areas beyond the capital. The development of these retail channels has playe ...