Cameroon Household Products

Wipes are in strong demand by Cameroonians, with baby wipes increasingly used in place of toilet paper. Rising awareness of the dangers of using toilet paper on baby skin is expanding the consumer base for wipes. Cosmetic wipes are gaining appeal driven by the proliferation of makeup culture in Came ...

Having surged in 2023, the rate of growth in retail current value sales of air care slowed significantly in 2024. Air care in Cameroon is dominated by spray/aerosol air fresheners and candle air fresheners, with car air fresheners accounting for most of the remainder. This slowdown was mainly due to ...

Retail current value sales of dishwashing continued to expand at a robust pace in 2024, with hand dishwashing predominant. Although Cameroonians value efficacy and convenience in bar soap, affordability is their main priority. The average price of bar soap rose at an annual rate of 7% in 2024, with ...

Retail current value sales of laundry care continued to expand at a robust rate in 2024. Despite relative price stability during the year, price sensitivity remains high, driving consumers towards hand washing and bar detergents. The pouch format, typically sold at XAF50/25g and intended for daily u ...

Retail current value sales of bleach grew at an accelerated rate in 2024. Price sensitivity in bleach is extremely high, as affordability remains the top priority of most Cameroonians when buying bleach. It is this heightened price consciousness that has continued to foster demand for powdered bleac ...

Demand for toilet care remains very limited in Cameroon, but, having declined in 2023, retail current value sales rebounded in 2024. Despite heightened awareness of hygiene in Cameroonian households, compounded by the pandemic, there exists no more than limited familiarity with contemporary toilet c ...

Multi-purpose cleaners dominate retail value sales of surface care in Cameroon, with floor cleaners accounting for most of the remainder. Moreover, the former were among the top performers in terms of retail current value sales growth during 2024. 3-in-1 multipurpose cleaners are trending. For insta ...

Demand for polishes remains quite limited in Cameroon, with shoe polishes continuing to account for the bulk of retail value sales in 2024. Although relatively small, the category is a vibrant one, with retail current value sales continuing to exhibit double-digit growth during the year. The availab ...

With average unit prices rising by around 5% in 2024–due in part to a reduction in imports of palm oil and disruption to stearin supplies–price sensitivity remains elevated in home care. Consumers are increasingly opting for smaller, more affordable pack sizes for home care products, such as 25g pou ...

Toilet Care in Cameroon Despite a heightened awareness of hygiene in Cameroonian households, compounded by the pandemic, there exists a notable limitation in consumer familiarity with contemporary toilet care cleaning solutions. This is partly attributed to the prevalent use of powder bleach and han ...

Polishes in Cameroon Polishes remained dominated by shoe polish in Cameroon in 2023, with sales supported by a noted uptick in the importation of shoe polish products in the country. Ultimately, the higher availability of shoe polish resulting from this, is helping to stabilise prices in the categor ...

Surface Care in Cameroon Surface care in Cameroon in 2023 was being driven by the popularity of multi-purpose cleaners, which command widespread consumer preference due to their cost-effectiveness, versatility, and abundant availability. The presence of local brands and well-executed awareness campa ...

Laundry Care in Cameroon Bar detergents and handwash detergents maintained their popularity in laundry care in Cameroon in 2023, due to the traditional prevalence of such formats in the country. Despite bar detergents being a mature category, the household bar soap format still remains very popular ...

Dishwashing in Cameroon Hand dishwashing continued to dominate in dishwashing in Cameroon in 2023, with automatic dishwashing remaining conspicuously absent. Handwashing dishes has traditionally been the norm in the country and continues to be the prevailing practice among most Cameroonian consumers ...

Home Care in Cameroon Home care was experiencing a stabilisation effect in Cameroon in 2023, following a substantial escalation in unit prices in 2022, primarily attributed to inflationary pressures and supply chain challenges, notably affecting categories such as bar detergents and shoe polish. How ...

Air Care in Cameroon Sales in air care in Cameroon in 2023 continued to be driven by the popularity of spray/aerosol air fresheners. These products offer easy accessibility, offer affordable pricing, and a high level of consumer familiarity. The utilisation of spray/aerosol air fresheners has been a ...

Bleach in Cameroon Bleach remained a consolidated category in Cameroon in 2023, with La Croix from Colgate-Palmolive Co holding just under half of all share. Indeed, this historical dominance has been steadfast, owing to the brand's well-established presence and the solid reputation it has earned fo ...