Africa Household Products

The Zambia Laundry Care Products Market Report Description This report presents a comprehensive overview of the Zambia laundry care products market, the effect of recent high-impact world events on it, and a forecast for the market development in the medium term. The report provides a strategic anal ...

Demand for toilet care remains very limited in Cameroon, but, having declined in 2023, retail current value sales rebounded in 2024. Despite heightened awareness of hygiene in Cameroonian households, compounded by the pandemic, there exists no more than limited familiarity with contemporary toilet c ...

Multi-purpose cleaners dominate retail value sales of surface care in Cameroon, with floor cleaners accounting for most of the remainder. Moreover, the former were among the top performers in terms of retail current value sales growth during 2024. 3-in-1 multipurpose cleaners are trending. For insta ...

The Rwandan Home and Laundry Care Industry Report Description This report presents an overview of the Rwandan home and laundry care industry for the period 2020-2024, the effect of recent high-impact world events on it, and a forecast for the industry development in the medium term (2025F-2030F). It ...

Demand for polishes remains quite limited in Cameroon, with shoe polishes continuing to account for the bulk of retail value sales in 2024. Although relatively small, the category is a vibrant one, with retail current value sales continuing to exhibit double-digit growth during the year. The availab ...

The Malawian Home and Laundry Care Industry Report Description This report presents an overview of the Malawian home and laundry care industry for the period 2020-2024, the effect of recent high-impact world events on it, and a forecast for the industry development in the medium term (2025F-2030F). ...

The Ivorian Home and Laundry Care Industry Report Description This report presents an overview of the Ivorian home and laundry care industry for the period 2020-2024, the effect of recent high-impact world events on it, and a forecast for the industry development in the medium term (2025F-2030F). It ...

With average unit prices rising by around 5% in 2024–due in part to a reduction in imports of palm oil and disruption to stearin supplies–price sensitivity remains elevated in home care. Consumers are increasingly opting for smaller, more affordable pack sizes for home care products, such as 25g pou ...

Toilet care has witnessed remarkable growth in Tunisia following the launch of new imported brands in the traditional channel. For years, the domestic brand Choc (Comptoir de Diffusion et de Fabrication de Produits d'Entretien (CODIFA)) was the only toilet care product available in traditional groce ...

Unpackaged laundry detergents used to be sold in rural areas of Tunisia and had virtually disappeared from big cities. However, these cheaper formats have witnessed a resurgence. Middle and low-income consumers prefer to buy detergent in smaller quantities from Tunisia’s traditional grocery stores, ...

Young couples in Tunisia are supporting sales of surface care products, especially in modern grocery retailers. These consumers are more conscious of the benefits and specific uses of surface care products, unlike the older generation who traditionally rely on multipurpose products like bleach and h ...

Volume sales growth of hand dishwashing was steady in 2024, supported by the entrance of several new local brands, namely Savon De Carthage, Jmal and Dex. Local players have made rapid gains in hand dishwashing over the review period, notably Lilas Vaisselle from Société d'Articles Hygiéniques Sarl ...

Bleach sales in Tunisia slowed in volume and current value terms over 2024, as consumers shifted away from bleach to more specialised products such as surface care. This trend was more noticeable in cities where there are a wider variety of products for different purposes. The rapid expansion of dis ...

Air care volume sales in Tunisia slowed down in 2024 due to the remarkable increase in retail prices. High inflation and economic crisis has resulted in lower purchasing power. Even domestic brands such as Kiordor and Nassim that are usually sold at affordable prices compared to imported brands were ...

In 2024, shoe polish continues to drive overall category performance as it still dominates value sales in Tunisia. Sales are concentrated in large cities, where consumers are generally more inclined to invest in their appearance. International players such as Kiwi, Baranne, and Bright have expanded ...

Home care volume sales in Tunisia slowed down in 2024 amid inflationary pressures and price increases across most categories. There was a notable decrease in Tunisian purchasing power as consumers grappled with the high cost of living. Niche categories were still able to perform well by attracting u ...

In 2024, air care in Nigeria recoded retail value growth of 59%, boosted by rising unit prices. However, very high inflation in the overall economy weakened consumer spending power, leading to a retail volume decline of 18%, with a deeper decline in categories deemed less essential, such as candle a ...

Shoe polish dominates sales of polishes in Kenya. These products remained widely used in the country by consumers in all socioeconomic groups. Kenya is regarded as a “walking nation"", in the sense that a large number of citizens travel on foot. Supported by population growth, this factor continued ...

Pwani Oil has introduced an upgraded version of its Ushindi Multipurpose Bar Soap in 2024 in response to the increasing consumer demand for laundry care solutions in Kenya. The company has been able to reformulate its line of bar detergents with advanced enzyme technology, improving its stain remova ...

In 2024, bleach in Morocco posted a second consecutive year of marginal decline in retail volume sales amid category maturity; although inflationary pressure on prices maintained a moderate rise in retail current value sales. Moreover, strong pressure on disposable incomes prompted several low-incom ...

Hand dishwashing products remain dominant in Kenya due to their affordability and ease of access, plus the fact only 3% of households had dishwashers as of 2024. The growth of hand dishwashing in 2024 reflects the increased stability of the Kenyan economy, the rise in disposable incomes and the coun ...

In 2024, the performance of the home care sector in Nigeria was significantly affected by sharp increases in unit prices, ranging from 50% to 100% across most categories. This price surge was primarily driven by the depreciation of the local currency and a strong rise in energy costs, which in turn ...

In 2024, bleach in Nigeria recorded a retail value uplift of 66%, while retail volume sales remained positive at 1%. These positive results were seen despite challenging economic conditions characterised by high inflation. The increased average unit price by 65% between 2023 and 2024 (and by 130% be ...

Overall, polishes in Morocco experienced a second consecutive year of moderate retail volume decline in 2024, with all categories suffering downturns in demand and consumption. With still significant inflationary pressure on prices, many consumers remained unwilling to spend on perceived non-essenti ...

In 2024, toilet care in Nigeria recorded retail value growth of 49%, driven by rising unit prices. Consequently, retail volume declined by 1%, due to the harsh economic climate, characterised by high inflation, which led consumers to reduce spending despite the category being viewed as essential. Th ...