Egypt Household Products

The market for wipes in Egypt experienced strong growth in current value terms in 2024. However, this increase was driven primarily by rising prices rather than a genuine rise in demand. Amid economic challenges and tighter household budgets, many consumers viewed wipes as non-essential and depriori ...

Polishes have suffered from Egypt’s economic crisis with soaring inflation and high costs of living forcing consumers to prioritise essential household goods instead. Households have reduced the number of products used to clean the household. In place of floor polishes, consumers switched to using f ...

As an essential home care product, retail volume sales of bleach maintained a steady pace in Egypt. In addition to its primary use of bleaching clothes, it is used for a variety of household tasks like cleaning bathrooms, removing mildew, and cleaning glass dishes. Average unit prices of bleach incr ...

Retail volume sales of laundry care picked up year on year despite the threat of low purchasing power in Egypt. Automatic laundry powder remains the most popular format in Egypt due to familiarity, low price and the ability to customise the dose. Promotional campaigns played a key role in this categ ...

Retail volume sales of toilet care registered steep decline in 2024 as Egyptian households relied on multi-purpose cleaners. The high cost of living and price increases within toilet liquid/foam products, urged consumers to migrate to alternative solutions such as bleaches or multi-surface cleaners. ...

Home care disinfectants witnessed growing volume sales in 2024, reflecting the stronger emphasis on health and hygiene in Egyptian households. At the same time, some consumers switched to more affordable alternatives with some also wishing to boycott Western brands. Dettol holds a strong lead in hom ...

Home care in Egypt witnessed a more upbeat performance in volume sales over 2024 as the Egyptian economy began to stabilise and consumer demand picked up slightly. The Egyptian government signed a development deal worth $35 billion with UAE’s Abu Dhabi-based sovereign wealth fund ADQ. Whilst the bul ...

Air care in Egypt witnessed a recovery in volume sales during 2024 as demand for air fresheners rebounded. The average price of air care spray/aerosols was still subject to price rises of up to 20% in 2024, but this did not deter consumers. Heavy marketing and promotional campaigns drew consumers ba ...

Hand dishwashing detergents continue to gain volume share in Egypt driven by the rising number of households, population growth and the general affordability of these products. The average price of hand dishwashing detergents increased by only 13.5%, which was below the rate of inflation in 2024. Th ...

Air Treatment Products in Egypt In 2024, despite still sharp increases in average retail current unit prices, almost all significant categories of air treatment products in Egypt rebounded from retail volume sales decreases in 2024. For example, retail volume sales of air purifiers started to grow o ...

Egypt Metals and Mining Market Summary and Forecast Summary Metals & Mining in Egypt industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2017-22, and forecast to 2027). The profile also contains descriptions of th ...

MEA B2B Air Care Market - Industry Trends and Forecast to 2030 Middle East and Africa B2B Air Care Market, By Product Type (Electric Air Fresheners, Candle Air Fresheners, Liquid Air Fresheners, Gel Air Fresheners, Spray/Aerosol Air Fresheners, Rug and Room Deodorizers, Car Air Fresheners and Others ...