Portugal General Retailing

Direct selling continued to lose stream in Portugal in 2024, despite a small uptick seen in 2023. Ultimately, direct selling is seen as increasingly old-fashioned and faces strong competition from retail e-commerce, with the latter seen as more convenient in many cases and offering a wider range of ...

General merchandise stores saw a flat performance in Portugal in 2024, affecting both department stores and variety stores. While department stores are being impacted by the poor performance seen in the fashion industry (with apparel seen as non-essential by price-sensitive consumers), variety store ...