Category: Dietary Supplements
Europe Dietary Supplements
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Vitamins in Slovenia
... Slovenia, resulting in a surge in the utilisation of vitamins and dietary supplements. For example, numerous consumers now incorporate vitamin D into their regular routine to bolster long-term immunity. Prior to the pandemic, this was ... Read More
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Dietary Supplements in Serbia
... country. Given the price sensitivity of consumers, this has led to lower consumption of dietary supplements in Serbia. Locals tend to focus on buying essential consumer health products. Since dietary supplements are considered a preventative ... Read More
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Vitamins in Sweden
... to improve wellbeing and take a preventative approach to overall health. Retail volume sales recovered well in single vitamins and multivitamins, with lower inflation in 2024 helping to raise consumer purchasing power. While the threat ... Read More
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Dietary Supplements in Slovenia
... ensuring solid value growth in the year. Dietary supplements are commonly taken to address health issues, and are increasingly consumed as a preventive measure, supported by extensive television and social media advertising. Euromonitor International's Dietary ... Read More
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Vitamins in Switzerland
... into their daily routines to bolster their immunity, with Vitamins C and D continuing to experience robust growth. While many individuals prioritise obtaining vitamins from whole foods as part of a balanced diet, it is ... Read More
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Vitamins in Ukraine
... the path to recovery in 2024 both in current value terms but also retail volume terms. This has been backed in part by an increasing focus on preventative health and a greater awareness of the ... Read More
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Consumer Health in Slovenia
... Despite this and demographic challenges facing the country, most areas of consumer health managed to remain in positive territory, registering minimal to moderate retail volume growth, which with price increases resulted in solid to strong ... Read More
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Consumer Health in Serbia
... years of steep inflation. Hence, price increases have not dented demand for consumer health products in 2024, with pharmacies reporting fewer consumer complaints about price increases. Brand loyalty to remains high in consumer health, especially ... Read More
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Dietary Supplements in Ukraine
... 2024 the category has benefited both from strong consumer demand but also rising unit prices triggered by high inflation and rising production and logistics costs. Although Russia's invasion of Ukraine led to a significant decline ... Read More
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Dietary Supplements in Switzerland
... resulting in nutritional imbalances, inadequate rest, and limited exercise. For many, dietary supplements are seen as a practical solution to fill these gaps and enhance overall nutrition. Probiotic supplements are witnessing significant growth, fuelled by ... Read More
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Dietary Supplements in Sweden
... occur, has underpinned sales. Although the rate of inflation was much lower in 2024 than in the previous years, current value growth was still partly driven by price increases. Swedes are accustomed to researching their ... Read More
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Vitamins in Serbia
... of vitamins is supporting sales. Consumer demand is also stimulated by the growing trend towards illness prevention. More than two-thirds of vitamin consumers believe that some health issues cannot be avoided by maintaining a healthy ... Read More
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Consumer Health in Switzerland
... well within the Swiss National Bank’s target of below 2%. As a result, prices are expected to stay relatively stable. However, the high cost of living continues to impact Swiss households, particularly lower-income families, who ... Read More
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Consumer Health in Lithuania
... to a stabilised consumer base following a temporary boost by migration from Ukraine and other countries. Euromonitor International's Consumer Health in Lithuania report offers a comprehensive guide to the size and shape of the market ... Read More
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Vitamins in Lithuania
... with consumption now normalised. Sales rose substantially when the coronavirus first broke out, and post-pandemic they continue to settle back down again. Vitamin C continues to lose share in 2024. The vitamin was incredibly popular ... Read More
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Dietary Supplements in Latvia
... support immune health, like Vitamin D and Zinc, as well as supplements for bone strength and overall wellness, such as Calcium and Multivitamins, have been extremely popular. Latvians are increasingly investing in their long-term health ... Read More
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Consumer Health in Latvia
... to stagnate due to maturity and economic uncertainty. Consumers remain cautious with expenditure and are choosing more affordable options when they feel necessary. Price inflation continues to underpin current value growth although inflation has fallen ... Read More
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Dietary Supplements in Slovakia
... 2023. One key subcategory to benefit from this trend are probiotics, which are widely recognised for their positive effects on gut health and overall wellbeing. Before the pandemic, probiotics were gaining significant traction, but this ... Read More
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Dietary Supplements in Lithuania
... Combination dietary supplements remain a popular type of supplement in Lithuania in 2023. Combinations such as vitamin B with magnesium are in demand, with the combination seen as a good way to get a natural ... Read More
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Dietary Supplements in Norway
... trends such as increasingly sedentary work and rising screen time. Dietary supplements is also subject to a relatively high level of product innovation, compared to OTC consumer health categories, adding value to the category. Dietary ... Read More
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Vitamins in Norway
... which often includes taking daily vitamins to improve overall health and protect the immune system. While many Norwegians are sceptical about the use of vitamins, outside of vitamin D which is recommended by the government, ... Read More
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Vitamins in Slovakia
... as consumers gradually shifted their focus from solely boosting immunity to prioritising beauty from within. However, in 2024, retail volumes are projected to rebound slightly, accompanied by a more significant increase in retail value, largely ... Read More
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Vitamins in Latvia
... since given way to decline as health concerns and purchasing levels subside. Nonetheless, volume sales remain well above pre-pandemic levels reflecting the stronger interest in taking vitamins in Latvia since the COVID-19 pandemic took effect. ... Read More
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Vitamins in Ireland
... now in the past. Therefore, although vitamins is expected to maintain retail volume and current value growth in Ireland in 2024, it is set to return to the pre-pandemic slower growth rate. Nevertheless, the consumption ... Read More
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Dietary Supplements in Ireland
... COVID-19 led more Irish consumers to start taking dietary supplements on a regular basis as a preventive measure to improve their general health and wellbeing, and reduce their risk of various diseases. Although the pandemic ... Read More
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