Category: Consumer Goods & Retailing
Taiwan Consumer Goods & Retailing
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Hair Care in Taiwan
... year 2024 saw much longer periods of high temperatures, encouraging consumers to wash their hair more frequently. Shampoos was the largest category within hair care and largely benefitted from the uptick in consumption. Consumers assess ... Read More
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Premium Beauty and Personal Care in Taiwan
... due to ongoing inflationary pressure, changes in consumption and the higher frequency of promotions. These factors have affected premium sales as many consumers reduced consumption and shifted away from buying luxury beauty and personal care. ... Read More
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Baby and Child-Specific Products in Taiwan
... with volume sales declining over 2024. However, while fertility rates are falling, parents who have only one or two children are more willing to spend more per child. This is driving expenditure on premium products ... Read More
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Skin Care in Taiwan
... Many brands have started to emphasise their formula without artificial additives, artificial fragrances and which are alcohol free. Lancôme’s popular skin care series CLARIFIQUE has an upgraded formula with alcohol removed and has launched a ... Read More
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Deodorants in Taiwan
... frequency. Deodorant sprays was the largest category in 2024, with value sales rising gradually. Deodorant sprays are considered more convenient to use and more comfortable for consumers to apply than roll-ons. Sprays do not leave ... Read More
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Beauty and Personal Care in Taiwan
... housing loan programs. The high cost of living in Taiwan continued to exert pressure on household budgets and many consumers reprioritised their spending accordingly. Consumers favoured entertainment, such as traveling, entertainment goods and eating out, ... Read More
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Fragrances in Taiwan
... Importantly, fragrance products are one of the easiest ways for consumers to access luxury brands. International and small luxury brands can start to engage with consumers through fragrances, using these products to introduce the brand, ... Read More
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Colour Cosmetics in Taiwan
... cosmetics, with Japan and South Korea ranking among the top three travel destinations for Taiwanese outbound travellers. Taiwanese consumers are keen to buy colour cosmetics sold in Olive Young, a leading retailer of cosmetics, health ... Read More
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Global & Taiwan Web Content Management Market to 2031
... along with the surge in e-commerce activity, are major drivers of demand for advanced WCM solutions. With increasing internet penetration and widespread mobile device usage, Taiwanese organizations are prioritizing effective content management systems to better ... Read More
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Taiwan Social Commerce Market Intelligence and Future Growth Dynamics - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - 2025 Update
... achieving a CAGR of 31.6%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 17.4% during 2025-2030. By the end of 2030, the social commerce sector is ... Read More
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Pet Food Market in Taiwan 2025-2029
... the pet food market in taiwan provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding ... Read More
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Menstrual Care in Taiwan
... consumers’ supressed purchasing power in light of these high prices. Overall, however, this shows a stabilising effect compared to the previous year, when value was higher, and volume was lower. Euromonitor International's Menstrual Care in ... Read More
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Wipes in Taiwan
... strong performer in 2024, both in terms of growth and category size. Euromonitor International's Wipes in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Retail Tissue in Taiwan
... performing category, benefitting from multiple uses, while toilet paper is the largest category in terms of value size, although toilet paper saw slower value sales compared to paper towels, while volume sales showed similar levels ... Read More
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Away-From-Home Tissue and Hygiene in Taiwan
... follows the same trend as seen in retail tissue and, in the away-from-home format, this is attributed to the format available in flexible plastic packaging, which is commonly used as facial tissues in budget restaurants ... Read More
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Retail Adult Incontinence in Taiwan
... attributed to the fact that Rx/reimbursement adult incontinence is not relevant in Taiwan, thus, retail is the only option, along with the fact that Taiwan has an ageing population. Meanwhile, light adult incontinence is the ... Read More
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Nappies/Diapers/Pants in Taiwan
... and volume terms. Meanwhile, disposable pants witnessed the strongest growth, while nappies/diapers remained the largest category in size in both value and volume terms. Euromonitor International's Nappies/Diapers/Pants in Taiwan report offers a comprehensive guide to ... Read More
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Tissue and Hygiene in Taiwan
... as falling birth rates, high costs in raw materials, shipping and logistics, and with inflationary pressures. Regarding inflation, this rate has come down since the 2022 high, falling in 2023 and then declining further in ... Read More
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Convenience Retailers in Taiwan
... in recent years, Shopee, a leading e-commerce platform in Taiwan, has entered the scene with a unique approach. Shopee initially experimented with offline convenience stores, aiming to offer consumers an alternative location to pick up ... Read More
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Apparel and Footwear Specialists in Taiwan
... experience for consumers looking for clothing options. This strategic move broadens the range of products available to Taiwanese shoppers and also introduces a competitive pressure on existing platforms like Shopee and local brands. With the ... Read More
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Retail E-Commerce in Taiwan
... barrier to cross-border trade being gradually eliminated. This shift presents a significant challenge for governments as they consider how to adjust tax exemption policies on cross-border transactions to ensure fair market competition. With reduced shi... ... Read More
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Home Products Specialists in Taiwan
... driving certain products to trend status. Platforms like Meta’s Threads and China’s Xiaohongshu (Little Red Book) are gaining popularity in Taiwan due to their unique algorithms, which allow everyday users to turn eye-catching posts into ... Read More
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Retail in Taiwan
... such as Japan’s LOPIA expanded aggressively, having entered Taiwan in 2023 and adding stores in locations like Taichung and Kinmen, appealing to both local and tourist consumers. Meanwhile, in-store food services, such as Eslite’s Taste ... Read More
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Direct Selling in Taiwan
... significant transformation in its approach to digitalisation. This shift is part of a broader initiative to rebuild its network and accelerate its digital transformation, enabling the company to better support its growing business demands. By ... Read More
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Appliances and Electronics Specialists in Taiwan
... PChome and Momo are gaining popularity, enabling shoppers to easily purchase electronic products from the comfort of their homes, which reflects a significant shift in consumer behaviour towards digital retail channels. Euromonitor International's Appliances and ... Read More
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