Category: Consumer Goods & Retailing
Sweden Consumer Goods & Retailing
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Premium Beauty and Personal Care in Sweden
... clinical aesthetic remained key drivers, particularly among younger consumers. Swedish shoppers are increasingly drawn to brands that combine efficacy with values, favouring products that are vegan, fragrance-free, or dermatologically tested. Euromonitor International's Premium Beauty and ... Read More
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Fragrances in Sweden
... The category has expanded rapidly over the last few years of the review period reflecting a structural shift in consumer behaviour, with fragrances increasingly viewed as a daily-use item, an affordable luxury, and a way ... Read More
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Baby and Child-Specific Products in Sweden
... a growing preference for clean, minimal-ingredient products that are gentler for a baby’s skin. While volume sales declined slightly in 2024, value sales saw moderate growth due to the continued premiumisation trend. Euromonitor International's Baby ... Read More
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Oral Care in Sweden
... more regular oral hygiene routines. Oral care saw stronger growth in current value terms, supported by price increases and growing demand for more advanced products, particularly electric toothbrushes and peripheral items like dental floss and ... Read More
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Men's Grooming in Sweden
... growth remained limited due to weak demand for men-specific products. Many Swedish men continue to favour unisex or general-purpose toiletries, especially for bath and shower, hair care, and skin care. Additionally, in the more mature ... Read More
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Deodorants in Sweden
... to dominate sales, but many shoppers traded down, switching to low-cost stores like Normal and Rusta to save money on basic necessities. However, at the same time, some consumers also traded up from private label ... Read More
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Skincare in Scandinavia
... key financial metrics and analysis of competitive pressures within the market. Key Highlights The skincare market consists of the retail sale of facial care, body care, hand care, depilatories, and make-up remover products. The market ... Read More
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Homewares in Sweden
... continued to drive demand for space-saving, dual-purpose homewares that optimise smaller interiors. Euromonitor International's Homewares in Sweden report offers a comprehensive guide to the size and shape of market demand at a national level. It ... Read More
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Home Furnishings in Sweden
... and dampened consumer confidence. With banks maintaining a cautious approach to lending, access to mortgages and consumer credit remained limited, curbing spending on discretionary items such as furniture. Reflecting these conditions, a growing number... Euromonitor ... Read More
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Home Improvement in Sweden
... to smaller, lower-cost projects - often tackling them independently to avoid labour costs - while prioritising eco-friendly options where possible. Popular DIY activities included wall painting, flat-pack furniture assembly, laminate or vinyl floor ins... Euromonitor ... Read More
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Home and Garden in Sweden
... of finance-dependent home improvement projects and delayed major purchases of home furnishings and building materials. Although inflation eased substantially during the course of the year, the earlier spell of double-digit price increases in 2022-23 had ... Read More
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Gardening in Sweden
... back on discretionary purchases. At the same time, periods of heavy rainfall and localised droughts led to inconsistent growing conditions, undermining home-grown food production and demand for watering systems. March and April recorded the... Euromonitor ... Read More
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Apparel & Non-Apparel Manufacturing in Scandinavia
... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights Apparel & non-apparel manufacturing market is segmented into apparel and non-apparel products. Apparel segment includes menswear, ... Read More
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Global & Sweden Web Content Management Market to 2031
... furnishings giant, which utilizes Sitecore’s web content management platform to manage its expansive global digital ecosystem. Operating in over 50 countries, IKEA leverages Sitecore to synchronize content across both digital and physical channels, delivering personalized ... Read More
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Nordics 3D and 4D Technology Market Report (2021–2031) by Scope, Segmentation, Dynamics, and Competitive Analysis
... 2031. Executive Summary and Nordics 3D and 4D Technology Market Analysis: The 3D and 4D technology market in Nordics is experiencing significant growth driven by several key factors, such as significant developments across industries such ... Read More
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Oral Hygiene in Scandinavia
... the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The oral hygiene market consists of retail sales of breath fresheners (non-confectionery), dental floss, denture care, mouthwash, toothbrushes ... Read More
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Rx/Reimbursement Adult Incontinence in Sweden
... A strong correlation exists between age, underlying health conditions and incontinence. The population aged 65+ continues to grow annually, while obesity and type 2 diabetes remains a significant public health concern. According to the Swedish ... Read More
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Away-From-Home Tissue and Hygiene in Sweden
... able to benefit from heightened awareness and emphasis on hygiene and personal care in the post pandemic environment. Euromonitor International's Away-from-Home Tissue and Hygiene in Sweden report offers a comprehensive guide to the size and ... Read More
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Menstrual Care in Sweden
... growth in 2024. Slim/thin/ultra-thin towels offer advantages in terms of comfort, fit and discreetness relative to the standard format. Euromonitor International's Menstrual Care in Sweden report offers a comprehensive guide to the size and shape ... Read More
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Retail Adult Incontinence in Sweden
... a heightened focus on self-care with consumers and carers paying more attention to hygiene, cleanliness and wellbeing, especially in the aftermath of the COVID-19 pandemic. This broader movement towards self-care helped drive growth in 2024. ... Read More
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Nappies/Diapers/Pants in Sweden
... throughout the review period. From a value perspective, the category suffered due to the increased price sensitivity of consumers. This did, however, benefit private label which continued to gain share in 2024 due to high ... Read More
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Retail Tissue in Sweden
... For example, 2024 saw the relaunch of the Kleenex facial tissues brand in fully recyclable packaging made from recycled paper. In addition to this, 100% of the fibre used in Kleenex facial tissues now comes ... Read More
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Tissue and Hygiene in Sweden
... growth and the ongoing ageing of the population coupled with an ongoing decline in Sweden’s birth rate. This ensured that the customer base for products such as retail adult incontinence continued to grow in 2024, ... Read More
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Wipes in Sweden
... on wipes and switched to more affordable cleaning and hygiene alternatives. Furthermore, some people shifted from brands to private label in their pursuit of value, while sales also shifted towards budget-friendly retail channels, such as ... Read More
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Gyms, Health & Fitness Clubs in Scandinavia
... also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights Gyms, health and fitness clubs market includes establishments that offer facilities and services for ... Read More
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