Category: Consumer Goods & Retailing
Georgia Consumer Goods & Retailing
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Mass Beauty and Personal Care in Georgia
... in 2022. For example, socialising, occasions and events have driven the frequency and use of mass beauty and personal care products, encouraging retail value and volume sales. The return to outdoor events has been particularly ... Read More
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Bath and Shower in Georgia
... addition to the normalisation in demand for such products, following the outbreak of COVID-19. Notably, the health pandemic boosted the sales of soap, both bar and liquid formats, thanks to the significant increase in hand ... Read More
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Sun Care in Georgia
... linked to a large number of tourists and emigrants affected by the war in Ukraine. The Georgian market was not sufficiently prepared for a large influx of people, and this led to many items being ... Read More
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Skin Care in Georgia
... such, skin care routines have grown in line with this rising awareness. Increased content focused on skin care and regimes across social media, especially TikTok, has further encouraged consumption, especially among younger Georgians, with skin ... Read More
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Deodorants in Georgia
... encouraged consumers to take part in sports and exercise. These factors drove the demand for deodorants in 2022, with a rising number of social events and occasions boosting use. In addition, a growing number of ... Read More
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Baby and Child-Specific Products in Georgia
... near the sea. In addition, growing awareness about the danger of sun rays encouraged consumers to protect their children's skin. Sun protection cream with high SPF (30, 50) remains the most popular sun care product ... Read More
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Colour Cosmetics in Georgia
... sales of more expensive, premium colour cosmetics. These products are attractive to tourists from Arab countries as the prices of branded goods in Georgia are less expensive. The removal of obligatory mask-wearing in public places ... Read More
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Men's Grooming in Georgia
... the heightened use of grooming products, boosting retail volume sales on the landscape. In addition, growing tourism and migration also boosted the consumption of men’s grooming products in the second half of 2022. Euromonitor International's ... Read More
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Fragrances in Georgia
... number of tourists in 2022 also stimulated retail volume sales, especially for premium fragrances. There is a large number of Arab tourists who purchase premium beauty and personal care goods from Georgia, being able to ... Read More
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Depilatories in Georgia
... for depilatories, with consumers increasing their grooming habits in line with their return to socialising. Women's razors and blades drove retail volume sales growth of depilatories, with these products offering the greatest assortment of goods, ... Read More
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Premium Beauty and Personal Care in Georgia
... where ingredients are more sophisticated and therefore, price points were pushed further upward. While this resulted in retail value sales, it had the potential to negatively impact retail volume sales. However, while most consumers of ... Read More
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Hair Care in Georgia
... and treatments, boosting retail volume sales in these areas. Busy lifestyles drives demand for quick and effective hair treatment while growing consumers' awareness stimulates demand for hair care products. Many consumers were also interested in ... Read More
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Beauty and Personal Care in Georgia
... Georgia, with heightened time outside the home and increased occasions and social events driving the use of beauty products. As such, positive retail value and volume growth were driven by sun care, with consumers returning ... Read More
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Non-Grocery Retailers in Georgia
... normality. Non-grocery retailers had been deeply affected by the pandemic with so many shops closed. Retailers have been using a number of strategies to attract shoppers to offline stores, including providing better customer service, redesigning ... Read More
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Retail E-Commerce in Georgia
... as many consumers returned to store retailing. At the same time, Georgian e-commerce is far from maturity and has huge potential for future growth. Indeed, e-commerce penetration remains low in Georgia compared to region and ... Read More
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Direct Selling in Georgia
... players, which provide a greater assortment of products and the convenience of delivery. Moreover, consumers can access popular cosmetics brands online, providing strong competition to direct sellers, which is mainly represented by beauty and personal ... Read More
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Retail in Georgia
... pressure on the country’s currency, with depreciation also feeding into inflationary pressures through higher import prices. Georgia is very reliant on imports that account for over half of GDP. The inflation rate reached a high ... Read More
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Grocery Retailers in Georgia
... value growth. Georgia has been a popular country for Russians seeking to leave their country as the war in Ukraine unfolded. More than 120,000 Russians have moved to Georgia following the start of the war, ... Read More
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Sanitary Protection in Georgia
... impact, with the resultant energy crisis leading to soaring inflation and dampening volume sales and led to a degree of trading down. This benefitted emerging player is Carrefour, with its private label range, which appeals ... Read More
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Georgia Footwear Market Outlook (2019-2027)
... 2021 and forecasts until 2027 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in a readily accessible document ... Read More
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Georgia Wearing Apparel Market Outlook (2019-2027)
... 2019 to 2021 and forecasts until 2027 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in a readily ... Read More
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Georgia Tobacco Product Market Outlook (2019-2027)
... 2019 to 2021 and forecasts until 2027 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in a readily ... Read More
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Georgia Furniture Market Outlook (2019-2027)
... 2021 and forecasts until 2027 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in a readily accessible document ... Read More
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E-Commerce (Goods) in Georgia
... an extra boost, as consumers turned to online shopping in order to avoid exposure to the virus. In 2021, as COVID-19 related restrictions were gradually eased and physical stores reopened, the growth in sales through ... Read More
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Traditional Grocery Retailers in Georgia
... frequent, smaller shops in the local traditional grocery. Also, due to economies of scale, modern grocery retailers were able to limit price rises, in spite of general inflation due to currency devaluation. Euromonitor International's Traditional ... Read More
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