Category: Consumer Goods & Retailing
Georgia Consumer Goods & Retailing
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Georgia Fragrances
... consumers, especially in the mass segment, opted for small sizes. Women’s fragrances also continued to account for most value sales, accounting for about six-tenths of value sales. An increased number of foreign visitors to cities ... Read More
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Georgia Depilatories
... of the war in Ukraine were mainly ironed out and shop shelves were restocked. Razors and blades continued to be the most popular format, and in particular disposable offerings, with little demand for reusable offerings, ... Read More
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Georgia Beauty and Personal Care
... growth also supported the increased volume sales, partly due to the increased number of immigrants from Russia, as a result of the war in Ukraine. An increased number of foreign visitors also contributed to growth. ... Read More
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Georgia Oral Care
... the best performing product. Within oral care, consumers tend not to be brand loyal, with price the main driver of value sales, and this consumer behaviour continued in 2023. Euromonitor International's Oral Care in Georgia ... Read More
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Georgia Colour Cosmetics
... and mascara performed strongly and with the mass segment in particular, players offered discounts and promotions to support volume sales. A key retailer chain within this segment is beauty specialist Clean House. Euromonitor International's Colour ... Read More
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Georgia Deodorants
... which actually saw volume sales increase. Consumers perceive roll-ons as lasting significantly longer and so represent better value for money. That being said, sprays were still the most popular format. Euromonitor International's Deodorants in Georgia ... Read More
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Georgia Baby and Child-Specific Products
... registered the highest value growth. Another strong performer was sun care, though from a very low base. Georgians tend to spend a significant amount of time outdoors, particularly near the sea. Moreover, there is a ... Read More
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Georgia Premium Beauty and Personal Care
... immigrants also contributed to growth. That being said, mass still accounted for significantly more value sales. Fragrances, and in particular female fragrances, were the most popular premium beauty and personal care product, with over half ... Read More
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Georgia Sun Care
... conscious of the danger of sun exposure and in particular higher SPF offerings, such as SPF 50, saw increased visibility. Dermocosmetics brands that are mainly sold through pharmacies also registered healthy growth, largely supported by ... Read More
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Georgia Skin Care
... House and pharmacies also expanded the range of brands and products available. This in particular supported growth of dermocosmetics. Other more niche products such as face masks and serums are also growing in popularity. Euromonitor ... Read More
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Georgia Men's Grooming
... range of brands and products available and this also supported increased volume sales. Euromonitor International's Men's Grooming in Georgia report offers a comprehensive guide to the size and shape of the market at a national ... Read More
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Georgia
... incomes of local consumers encouraging strong price competition. As a result, cheap Chinese brands tend to be very popular. Despite the fragmentation, Czech player Ritchy Group has led e-liquids since its launch in 2015. Its ... Read More
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Cigarettes in Georgia
... a result, other trade routes had to be found quickly, with Turkey being one of the main importers, with supplies also coming from Uzbekistan, Kazakhstan, Azerbaijan and Russia. However, the supply disruptions were sorted out ... Read More
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Cigars, Cigarillos and Smoking Tobacco in Georgia
... led to an increase in volume sales, as there was more socialising. The return of tourists also added to volume sales. Distribution through specialist outlets also continued to grow, accounting for most volume sales, with ... Read More
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Non-Grocery Retailers in Georgia
... normality. Non-grocery retailers had been deeply affected by the pandemic with so many shops closed. Retailers have been using a number of strategies to attract shoppers to offline stores, including providing better customer service, redesigning ... Read More
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Retail E-Commerce in Georgia
... as many consumers returned to store retailing. At the same time, Georgian e-commerce is far from maturity and has huge potential for future growth. Indeed, e-commerce penetration remains low in Georgia compared to region and ... Read More
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Direct Selling in Georgia
... players, which provide a greater assortment of products and the convenience of delivery. Moreover, consumers can access popular cosmetics brands online, providing strong competition to direct sellers, which is mainly represented by beauty and personal ... Read More
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Retail in Georgia
... pressure on the country’s currency, with depreciation also feeding into inflationary pressures through higher import prices. Georgia is very reliant on imports that account for over half of GDP. The inflation rate reached a high ... Read More
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Grocery Retailers in Georgia
... value growth. Georgia has been a popular country for Russians seeking to leave their country as the war in Ukraine unfolded. More than 120,000 Russians have moved to Georgia following the start of the war, ... Read More
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Sanitary Protection in Georgia
... impact, with the resultant energy crisis leading to soaring inflation and dampening volume sales and led to a degree of trading down. This benefitted emerging player is Carrefour, with its private label range, which appeals ... Read More
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Georgia Footwear Market Outlook (2019-2027)
... 2021 and forecasts until 2027 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in a readily accessible document ... Read More
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Georgia Wearing Apparel Market Outlook (2019-2027)
... 2019 to 2021 and forecasts until 2027 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in a readily ... Read More
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Georgia Tobacco Product Market Outlook (2019-2027)
... 2019 to 2021 and forecasts until 2027 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in a readily ... Read More
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Georgia Furniture Market Outlook (2019-2027)
... 2021 and forecasts until 2027 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in a readily accessible document ... Read More
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E-Commerce (Goods) in Georgia
... an extra boost, as consumers turned to online shopping in order to avoid exposure to the virus. In 2021, as COVID-19 related restrictions were gradually eased and physical stores reopened, the growth in sales through ... Read More
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