Category: Consumer Goods & Retailing
Colombia Consumer Goods & Retailing
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Premium Beauty and Personal Care in Colombia
... often using concentrated formulations to ensure efficacy. For instance, Eucerin launched Hyaluronic Filler with Epicelline, which is said to reactivate genes, while Beiersdorf offers age clock technology. Value growth was also bolstered by pri... Euromonitor ... Read More
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Men's Grooming in Colombia
... by a return to active lifestyles post-pandemic. High temperatures boosted the use of men’s deodorants; however, the primary drivers were changes related to cream formats from Speed Stick and gel sticks by Gillette, which entered ... Read More
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Deodorants in Colombia
... with a 90% penetration in Colombian households. However, the main disruption was the introduction of a new format featuring a 60g–100g plastic collapsible tube launched by Colgate-Palmolive Speed Stick, which raised the average unit price ... Read More
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Skin Care in Colombia
... also the largest subcategory. Premium skin care outperformed the mass segments in 2024 as brands catered to health- and ingredient-focused consumers who are increasingly turning to pharmacies and beauty specialists, opting for solutions that best ... Read More
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Oral Care in Colombia
... However, oral care is a category that is suffering from down-trading as local consumers attempt to save money amid economic uncertainty. In addition to opting for cheaper brands, consumers are gravitating towards multi-packs and smaller ... Read More
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Baby and Child-Specific Products in Colombia
... Overall, this resulted in many local consumers restricting their purchases for budgetary reasons and/or trading down to cheaper brands and private labels or switching from premium to mass products. Euromonitor International's Baby and Child-specific Products ... Read More
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Depilatories in Colombia
... seeking ways to recreate the spa experience at home to mitigate spending outside the home. Women’s pre-shave products experienced the fastest growth but faced cross-category competition from foaming shower gel and even hair conditioner, both ... Read More
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Sun Care in Colombia
... Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts ... Read More
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Hair Care in Colombia
... high-quality skincare ingredients such as peptides, collagen, hyaluronic acid, and vitamins A and E, along with Piroctone Olamine for scalp dryness. Euromonitor International's Hair Care in Colombia report offers a comprehensive guide to the size ... Read More
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Bath and Shower in Colombia
... positive volume growth, driven by stronger post-pandemic baseline demand. Industry players have strived to add value through the introduction of new brand extensions, focusing on skin-friendly solutions that provide a refreshing experience while reducing... Euromonitor ... Read More
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Mass Beauty and Personal Care in Colombia
... available options without compromising on quality, which remains the most important criterion for purchases despite a challenging economic climate. Mass adult sun care experienced the most impressive growth, gaining momentum not as an indulgence but ... Read More
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Colour Cosmetics in Colombia
... in consumer behaviour, prompting brands to frequently engage young and popular celebrities as brand ambassadors to enhance their image and relevance. Euromonitor International's Colour Cosmetics in Colombia report offers a comprehensive guide to the size ... Read More
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Fragrances in Colombia
... product developments in 2024, with existing brands expanding their product portfolios and new brands emerging to join the competition. Christian Carbonnel (perfumer and fragrance creator) launched Emmir Milano, Louis Vuitton presented LVers, and mul... Euromonitor ... Read More
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Beauty and Personal Care in Colombia
... years of accumulated inflation hampering disposable incomes. Generally, consumers view beauty and personal care as an “affordable indulgence,"" bolstered by aggressive marketing and promotional efforts from brands, new product development and significa... Euromonitor International's Beauty ... Read More
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Pet Care in Colombia
... pets' wellbeing with the pet humanisation trend already strong in the country. The high costs of living in Colombia has led to further downtrading to mid-priced and economy brands, even though prices remained stable in ... Read More
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Cat Food in Colombia
... cat ownership and the tendency to own more than one cat. While wet cat food is gaining popularity, dry cat food continues to dominate volume sales as it is perceived to be more affordable and ... Read More
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Other Pet Food in Colombia
... connection that many people have with birds, fish and small mammals/reptiles compared to cats and dogs, which are often seen as companions and family members. Other pets may not evoke the same level of attachment ... Read More
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Pet Products in Colombia
... advice on healthcare products, sourcing information from specialty stores, online platforms, and other activities. Indeed, within the category, pet healthcare is seeing the largest growth in current value terms, thanks in part to the popularity ... Read More
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Dog Food in Colombia
... cheaper dog foods. The weaker economy and higher costs of living since 2021 have suppressed purchasing power encouraging dog owners to switch to non-prepared and raw foods in place of ready-made dog food. Nonetheless, consumers ... Read More
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Colombia Social Commerce Market Intelligence and Future Growth Dynamics - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - 2025 Update
... achieving a CAGR of 18.1%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 7.1% during 2025-2030. By the end of 2030, the social commerce sector is ... Read More
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Colombia Internal Cleansers and Sprays (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... of Internal Cleansers & Sprays market in Colombia. Internal Cleansers & Sprays- includes both liquids and wipes. Liquids are often infused with aloe vera and/or antiseptic chemicals and are used to clean a woman's genitals ... Read More
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Colombia Sanitary Pads (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... in Colombia. Sanitary Pads - A sanitary napkin, sanitary towel, sanitary pad, menstrual pad, maxi pad, or pad is an absorbent item worn by a woman while she is menstruating, recovering from vaginal surgery, for ... Read More
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Colombia Pantiliners and Shields (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... & Shields market in Colombia. Pantiliners & Shields - A pantiliner (also pantliner, panty liner or panty shield) is an absorbent piece of material used for feminine hygiene. It is worn in the gusset of ... Read More
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Columbia Luxury Hotels Market Overview, 2030
... heritage, diverse landscapes, and vibrant cities, Colombia has become an attractive destination for luxury travelers seeking exclusive and immersive experiences. The country's strategic location as a gateway between North and South America, along with improved ... Read More
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Retail Adult Incontinence in Colombia
... seeking out specialised products that cater to their needs. While some segmentation exists by gender, most innovations are primarily targeted at women. The availability of a wide range of packaging options, alongside differentiation based on ... Read More
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