Category: Children's HBC
Colombia Children's HBC
-
Nappies/Diapers/Pants in Colombia
... fell by 15.2% compared to the same period in 2023. Many women, particularly those prioritising career development, are postponing or opting out of motherhood. Additionally, economic challenges, rising living costs, and the financial burden of ... Read More
-
Wipes in Colombia
... birth rates and budget-conscious consumers reducing purchases of non-essential products. Many households shifted back to using water and soap as more affordable alternatives, deprioritising wipes for non-baby-related use. Euromonitor International's Wipes in Colombia report offers ... Read More
-
Baby and Child-Specific Products in Colombia
... consumers to shift to family-orientated offerings. As consumers move between channels looking for convenience and price, they are open to trying new brands and products, especially private label options, which is constraining the performance of ... Read More
-
Wipes in Colombia
... categories over the review period, as the convenience it provided chimed with the priorities of busy consumers. During the pandemic, in particular, wipes benefited from rising hygiene-consciousness. Rapid consumer interest in wipes forced manufacturers to ... Read More
-
Nappies/Diapers/Pants in Colombia
... basic needs. Price pressure saw consumers migrate between brands, opting to purchase goods when deals and discounts were in place. While traditionally, brand loyalty drove sales in nappies/diapers/pants, parents have prioritised price-point above perceived quality, ... Read More
Research Assistance
