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P2P: The Disruptive Potential; New tools and technologies are changing the face of domestic and international payments

P2P: The Disruptive Potential; New tools and technologies are changing the face of domestic and international payments

Summary

Recent advancements in technology and the increasing consumer reliance on the mobile channel are propelling P2P tools to the forefront of the payments conversation, and new start-ups and established players in other markets are looking to P2P in order to bolster their brands or gain access to new revenue streams. The P2P market is more accurately defined as various sub-markets, with the distinction between domestic and international P2P providers remaining sharp due to the challenges of moving money across borders.

Key Findings

  • Face-to-face P2P is currently dominated by paper instruments, with cash accounting for 49.9% of all low-value P2P transactions.
  • Denmark is the only market in which cash was not the most popular tool for low-value P2P transactions, with mobile apps – specifically MobilePay – being the most popular choice
  • Higher-value P2P transactions are heavily dominated by bank transfers, proving that banks are currently in a strong position to serve their customers through P2P services.
Synopsis

This report examines the global P2P market, considering the traditional tools available to consumers in domestic, social P2P payment interactions as well as international money transfers and remittances. The domestic and remittance markets are considered separately in this brief as there are still large differences between the demands of each market and, as a result, the best strategies to adopt in each. Analyzes the major tools in use in domestic P2P and the reasons why these tools are popular.
  • Identifies key advances in P2P products over the last few years and their impact on the domestic and remittance markets.
  • Considers the position of the traditional incumbents in each market and how well placed they are to avoid disruption by fintech start-ups.
  • Explores the potentially winning strategies that can be adopted by players currently in the P2P market and players looking to enter it.
Reasons To Buy
  • Understand the dynamics of the domestic P2P market –which tools are used for what type of transactions?
  • Find out what makes a P2P tool successful both from data and in-depth product analysis.
  • Learn how the domestic and international P2P markets are being disrupted, and what strategies will be most successful going forward.
  • Discover how new technologies can best be leveraged in the P2P market.


EXECUTIVE SUMMARY
P2P is a wide and complex area of payments
Key findings
Critical success factors
DEFINING AND SIZING THE MARKET
P2P transactions fall into several overlapping categories
Digital technologies are blurring the boundaries and renewing interest in the P2P space
Proximity P2P is dominated by paper instruments - for now
Cash is universal and untraceable, but holds hidden costs
Cheques are gradually being phased out in developed markets
Remote P2P payment providers face numerous challenges
KEY TRENDS AND BEST PRACTICES IN P2P
Domestic P2P providers are focusing on convenient user experiences
Danske Bank's MobilePay is the P2P method of choice in Denmark
Bank transfers are increasingly being used to power new P2P services
Domestic remote P2P tools are increasingly focused on social media channels
Social media firms such as Face book are creating their own P2P services
PayPal.Me integrates P2P directly into social communication channels
Large, trusted third-party brands can leverage their existing scale effectively
Players without large systems already in place will struggle to build from scratch
Money agents such as Western Union are the biggest remittance players
These large firms are threatened by disruption at the fringes, due to their high fees
Cash-in, cash-out transfers are a key advantage for money transfer agents
Traditional P2P methods such as Hawala remain common in many markets
Hawala networks will remain a competitive threat
Newer remote players use technology and marketing to undercut the incumbents
Bitcoin and blockchain technology enable cheap transfers due to low costs
TransferWise uses software to reduce costs on international bank transfers
STRATEGIC RECOMMENDATIONS
Cash is ultimately the biggest competitor for domestic P2P services
To compete with cash, P2P tools must be as convenient and easy to use as possible
Regulation remains a huge challenge for would-be remittance disruptors
New technologies can challenge remittance incumbents, but only at the fringes
It will be difficult for challengers to build scale to take the place of the big players
APPENDIX
Abbreviations and acronyms
Definitions
Blockchain
Digital currency
Digital wallet
P2P payments
Methodology
Verdict Financial's annual Global Consumer Insight Surveys
Secondary research
Bibliography
Further reading
About Verdict Financial
Disclaimer
List of Figures
Figure 1: Cash accounts for just under half of all minimal-value P2P transfers globally
Figure 2: Almost two thirds of consumers who use cash for P2P transactions do so because using cash is easy
Figure 3: Mobile phone transfers are the most popular method of making low-value P2P payments in Denmark
Figure 4: Cheques are the most popular tool for high-value P2P transfers in the US
Figure 5: As of September 2015 MobilePay was registered on two in three smartphones in Denmark
Figure 6: Facebook is enabling P2P transactions via its Messenger app
Figure 7: Yandex offers a wide range of options for P2P transfers
Figure 8: Bitcoin has a low cost as miners are rewarded for processing transactions
Figure 9: TransferWise focuses on presenting an image of honesty and transparency

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