Category: Consumer Goods & Retailing
Consumer Goods & Retailing market research reports by Unity Marketing Inc.
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HENRYs in Recession and What Luxury Brands Can Do
Connecting with the HENRYs in a Changing Economy: How will the HENRY – high earner not rich yet – consumers react as the economy turns south and what can luxury brands do about it? With inflation running at a 40 year high and the U.S. economy on the precipice of recession, if it already hasn’t enter ... Read More
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STATE OF LUXURY 2022
STATE OF LUXURY 2022 Edward Deming said it best: “In God we trust, but all others must bring data.” We live in the information age as we have evolved from our industrial-age past to our knowledge-economy future. This report summarizes the findings from a survey among nearly 600 luxury industry execu ... Read More
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State of Luxury 2021
State of Luxury 2021: The Industry Insider’s Report This year’s fifth annual State of Luxury report takes a look back at the year that was, but more importantly, looks ahead to what 2021 holds for companies competing in the luxury market. As 2021 dawns, it will be a year of transition for the luxury ... Read More
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Design Inspiration Guide for Millennials' Homes
Design Inspiration Guide for Millennials' Homes This is a new report for the home furnishings and interior design industry: Design Inspiration Guide for Millennials' Homes. Millennials are the next generation of home owners. The millennial generation, numbering 75.4 million people and aged 21-37 ye ... Read More
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State of Luxury 2018: The Insider View
State of Luxury 2018: The Insider View Unity Marketing just completed a new survey among 600 luxury industry executives across a wide range of vertical sectors (e.g. fashion, jewelry, home furnishings, travel, hospitality, design) and companies that support the luxury industry in marketing, advertis ... Read More
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Marketing to Millionaires: Exploding 10 Myths Disrupting Success in Marketing
Marketing to Millionaires: Exploding 10 Myths Disrupting Success in Marketing By any measure, the number of Americans that can claim millionaire status is rising, and rising rapidly. No matter how it is measured, whether by total net worth (including homes and other assets) or by financial assets a ... Read More
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