Italy Tuna Fish Market Overview:
Italy is a significant European consumer and processor of tuna, with domestic consumption of about ** thousand tonnes annually in 2024. The Italian tuna market is valued at US$ ** million, predominantly driven by canned tuna products, which constitute over **% of consumption. Italy imports the majority of its tuna, mainly from Spain, Mauritius, and Seychelles. The country also has a growing fresh tuna segment catering to the high-end foodservice and retail sectors.
Primary Areas/ Elements of Research & Analysis
The report provides comprehensive and valuable insights into the supply and demand dynamics of the Italy tuna fish market. Below are the variables considered and analyzed in the report:
• Supply-demand trends, market growth, and trade
• Market structure, conduct, and performance analysis
• Historical and forecasted market size (volume & value)
• Trade analysis (export & import), including key partners, quantities, values, and price trends
• Supply chain mapping, pricing, and regulatory framework
• Competitive landscape profiling of key players
• Factors influencing market performance, including sustainability trends
Market Growth Factors
The market is expected to grow at a CAGR of **% through 2030, supported by steady demand for convenient protein sources like canned tuna. Growth in the ready-to-eat meals segment has increased tuna consumption by **% annually over the past three years. Italy’s increasing focus on sustainable seafood sourcing, with over **% of imported tuna carrying MSC or equivalent certifications by 2024, supports market expansion in eco-conscious consumer segments. Additionally, innovation in packaging and premium product offerings, including tuna salads and flavored canned products, are stimulating demand.
Market Restraints & Challenges
Challenges include dependence on imports, making the market vulnerable to global supply fluctuations and price volatility. Tuna prices averaged US$ ** per metric ton for canned skipjack between 2021 and 2024, with spikes due to disruptions in supply chains. Increasing regulatory requirements on traceability and sustainability certification add cost pressures for importers and processors. Competition from alternative seafood and plant-based protein products also poses a threat. The COVID-19 pandemic revealed supply chain vulnerabilities, leading to temporary shortages and price hikes.
Market Segmentation
Market segments include canned tuna (**%), fresh/frozen tuna (**%), and processed tuna products such as ready meals and salads (**%). Distribution is dominated by retail supermarkets (**%), followed by foodservice (**%) and direct consumer channels (**%). By species, skipjack accounts for **% of imports, yellowfin **%, and bigeye **%.
Competitive Landscape
The Italian tuna market is led by multinational companies such as Bolton Group (owner of Rio Mare) and Grupo Calvo, which control a significant share of retail and foodservice segments. Numerous smaller players compete in regional markets and specialty products. Companies are increasingly investing in sustainability certifications and supply chain transparency. Private label products have also gained market share, accounting for nearly **% of canned tuna sales.
Outlook
Italy’s tuna market is projected to maintain steady growth, reaching consumption of ** thousand tonnes and a market value near US$ ** billion by 2030. Consumer demand for sustainable, high-quality tuna products will drive premiumization. Further diversification into fresh and value-added tuna products is anticipated, especially in urban centers. Ongoing supply chain modernization and strategic sourcing will mitigate import risks. The market is expected to adapt successfully to evolving consumer preferences and regulatory landscapes.
Scope of the Report:
• Historical Years: 2018-2023
• Base Year: 2024
• Forecast Period: 2025-2030
• Units: Value (US$ Million) and Volume (Thousand Tonnes)
• Report Coverage: Production, Consumption, Export, and Import
• Segments Covered:
By Species (Skipjack Tuna, Yellow Fin Tuna, Bigeye Tuna, and Others)
By Form (Fresh, Canned, and Frozen)
By Sales (Domestic Consumption and Exports)
• Companies Profiled: The market players include, Bolton Group (Rio Mare), Callipo Conserve Alimentari, Nostromo, Generale Conserve, StarKist, Mareblu, Consorcio, Frinsa Group, Thai Union, Jealsa, and Others.
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